Jan 6 Posted 5 months ago
Great post Jasmine! I think the most common issue that still persists is not responding in a timely manner. particularly in small business culture, the person responsible for social media is usually not fully designated for that role but just used as an "after thought" so that companies can have a presence. It can cause a lot of problems as people looking for immediate answers might go elsewhere to find them.
Also, arguing on social media is a big one. I put together a post of 3 actual examples of how NOT to do social media and one of them was Amy's Baking Company Bakery Boutique & Bistro. They just had a complete meltdown and got trolled afterwards, to which they further argued and threatened people. I think they are the most referred to example to this day of what not to do on social media!
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...