Jan 6 Posted 9 months ago
Great post Jasmine! I think the most common issue that still persists is not responding in a timely manner. particularly in small business culture, the person responsible for social media is usually not fully designated for that role but just used as an "after thought" so that companies can have a presence. It can cause a lot of problems as people looking for immediate answers might go elsewhere to find them.
Also, arguing on social media is a big one. I put together a post of 3 actual examples of how NOT to do social media and one of them was Amy's Baking Company Bakery Boutique & Bistro. They just had a complete meltdown and got trolled afterwards, to which they further argued and threatened people. I think they are the most referred to example to this day of what not to do on social media!
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