Attending The Social Shake-up in Atlanta this week? Send us a note if you'd like to meet up at the event.

B2B Content Marketing Trends in 2017 [Infographic]

Content marketing looks set to get increased focus across al sectors in 2017, and especially so in the B2B field. 

According to a recent report by GroupM, total marketing services expenditures worldwide will pass the $1 trillion threshold for the first time in 2017, with 29%, on average, to be spent on content marketing. In addition, 39% percent of businesses are planning to increase their content marketing spend over the next twelve months.

To provide some more perspective on the latest content marketing trends in the B2B sector, Digital Marketing Philippines has put together this new infographic.

B2B Content Marketing Trends in 2017 [Infographic] | Social Media Today

 

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...

Whitepapers