Snapchat is the l'enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app's core audience. So, how can brands get in on the action? This infographic, below, courtesy of Marketo, tells us what types of content work best on Snapchat, and how to disseminate that content once it's posted.
If you ask users to take a risk on a somewhat anarchical app like Snapchat, you should reward them with perks they can't get anywhere else online.
- Contests - Think immediate. Offer a call to action with a quick expiration date ("today only!") that takes advantage of Snapchat's sneaky, "life hack" quality.
- Coupons - Use those handy drawing and text tools to send users a secret coupon code. Tell them to follow you using other social channels like Twitter to receive timely promotions.
- Behind the Scenes - Again, when you post on Snapchat, think like a vigilante. Show users some backstage action that they couldn't see via mainstream coverage of events elsewhere.
- New Product Leaks - Make users feel ahead of the game. Consider making big brand announcements first on Snapchat to get people whispering and increase overall intrigue.
And more tips, below: