To be a social media manager is to be thinking about social even when you're not on the clock. It can be a fast-paced job that requires a lot of thinking ahead and multi-tasking, as well as on-the-go problem-solving when things go awry. On top of it all, social media and brand management is a fairly new career path, with demand spiking only in the last handful of years, and theories about social strategies seem to change as fast as the tech world on which it all depends. If there's an ideal schedule, or ideal workflow, we're all slowly discovering what it might be.
A team at Socialcast surveyed social media managers about their daily routines and compiled their daily tasks and activities into one helpful infographic. Here we can see the typical demands of a social media marketer as well as a rough outline of how these hardworking individuals are handling the pressure. Five hours of sleep, power lunches? All for a salary, in New York at least, of about 60k.
Here's some insights into how the average social media marketer spends his or her day: