Dec 22 Posted 4 months ago
I'd been very big on brevity for a few years. I get it long form blogs and content is not consumed as quickly. However I'm going the opposite for 2017 or at least the start. On my www.doyolive.com blog several months ago I started to transcribe video from our marketing show. By re-purposing and posting the video you get both. The listening aspect and the scroll scan. Or even people that leave the video play and check out to another tab. Only once hearing something they like to go back to your blog to read, skim, etc.
The lift from the 2,500 words of content has increased web traffic significantly about 50% over the past 3-months and time spent on blog has nearly tripled. That said SEO Moz and Rand Fishkin does a great job. I really wish I could be as economical with my words, not sure I know someone that says more in a short amount of time. I'm more like a Dave Matthews concert. Moral of the story I think you have to go against the trends! Thanks for posting good article!!!
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