Quality content, engagement, measurement, adaptation. These are the core tenets of a successful social media marketing strategy, and when broken down into just four concepts, it seems pretty simple.
Unfortunately it is a lot more complex than that, with each element requiring is own process, approach and strategy, but these are the essentials. This is how you construct an effective social marketing plan.
These principles are highlighted in this new infographic from Carousel 30, which raises some interesting points of consideration in each element to help keep you on track.
A version of this post was first published on the Digital Information World blog.