Apr 30 Posted 9 months ago
The problem with believing that your audience has the attention span of a goldfish is that you end up throwing more information at them, quicker, with greater click-bait titles to capture their attention... and end up ruining the user experience that would keep them on your website. Why do users have the appearance of limited attention spans? Some reasons can be:
You got them to click with false pretenses
You overwhelmed them with content and calls to action before they even got settled
Your analytics aren't tracking correctly, recording single-page sessions as 0:00 on-site.
I wrote about all of this in an article, Embracing a Slow User Experience, published in March 2015.
Please, stop advancing this misleading metric. It harms our industry.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...