Apr 30 Posted 1 year ago
The problem with believing that your audience has the attention span of a goldfish is that you end up throwing more information at them, quicker, with greater click-bait titles to capture their attention... and end up ruining the user experience that would keep them on your website. Why do users have the appearance of limited attention spans? Some reasons can be:
You got them to click with false pretenses
You overwhelmed them with content and calls to action before they even got settled
Your analytics aren't tracking correctly, recording single-page sessions as 0:00 on-site.
I wrote about all of this in an article, Embracing a Slow User Experience, published in March 2015.
Please, stop advancing this misleading metric. It harms our industry.
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