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The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]

Keeping anyone's attention on the Internet for more than about 60 to 90 seconds is a herculean task. Every song ever recorded, the sum total of human knowledge, millions of games and every film, television show and cartoon ever broadcast are two clicks away at all times, and that's just on desktop computers. On phones, it's even worse with text messages and social media.

To have any chance of getting anyone's attention, your content needs to get right to the point - otherwise it might be playing to an empty room.

This infographic from Wyzowl details how people’s attention spans are reducing, and what marketers need to do to ensure their messaging remains memorable.

The Shortening Human Attention Span (And What it Means for Marketers) | Social Media TodayThis post originally appeared on Irfan Ahmad’s blog

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  • David Kutcher's picture
    Apr 30 Posted 11 months ago David Kutcher

    The problem with believing that your audience has the attention span of a goldfish is that you end up throwing more information at them, quicker, with greater click-bait titles to capture their attention... and end up ruining the user experience that would keep them on your website. Why do users have the appearance of limited attention spans? Some reasons can be:

    You got them to click with false pretenses

    You overwhelmed them with content and calls to action before they even got settled

    Your analytics aren't tracking correctly, recording single-page sessions as 0:00 on-site.

    I wrote about all of this in an article, Embracing a Slow User Experience, published in March 2015.

    Please, stop advancing this misleading metric. It harms our industry.

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