View Twitter chat schedule: #SMTLive

Top 10 Visual Content Marketing Trends for 2016 [Infographic]

"The rules of marketing have changed. With billions of images shared daily, consumers now have more opportunities than ever to discover awesome products and useful content - wherever they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here's what you need to know."

Key Takeaways:

Confidence in Creative is Low

Just 11% of marketers believe they’re leveraging images across their marketing channels "very effectively", while only 7% believe their visual content is successfully supporting their overall marketing goals.

Marketers Want to Tailor Their Visual Content - But Aren't

86% of marketers agree that “Type of channel” is important when selecting images to use in different marketing initiatives. That said, 78% still share the same images across every, or most channels on which they're active.

Mobile is a Must But it's Lagging

Although one-third of marketers are using images to drive eCommerce, respondents agreed their creative assets are weakest within mobile and app environments.

Infographic courtesy of: Curalate.

This post originally appeared in Irfan Ahmad’s blog

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...