At Social Media Today we’re always working to bring you the latest insights into the world of social media marketing. Our newsletter can help deliver that directly to you daily.

Top 10 Visual Content Marketing Trends for 2016 [Infographic]

"The rules of marketing have changed. With billions of images shared daily, consumers now have more opportunities than ever to discover awesome products and useful content - wherever they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here's what you need to know."

Key Takeaways:

Confidence in Creative is Low

Just 11% of marketers believe they’re leveraging images across their marketing channels "very effectively", while only 7% believe their visual content is successfully supporting their overall marketing goals.

Marketers Want to Tailor Their Visual Content - But Aren't

86% of marketers agree that “Type of channel” is important when selecting images to use in different marketing initiatives. That said, 78% still share the same images across every, or most channels on which they're active.

Mobile is a Must But it's Lagging

Although one-third of marketers are using images to drive eCommerce, respondents agreed their creative assets are weakest within mobile and app environments.

Infographic courtesy of: Curalate.

This post originally appeared in Irfan Ahmad’s blog

Join The Conversation

Webinars On Demand