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Why Podcasting Matters to Marketing [Infographic]

You may not be aware, but podcasting has seen a big increase in popularity over the past few years.

According to Edison Research, podcast listenership grew 23% between 2015 and 2016, while 21% of all Americans now listen to podcasts on a regular basis. For comparison, 21% of Americans use Twitter – so the same amount of people tweeting are listening to podcasts, yet I’d hazard a guess that no where near as many businesses are using podcasts for marketing as they are tweets.

To help underline the business case for podcasting, WebPage FX have put together this new infographic which outlines some key stats around podcast use, advertising opportunities, and even some key business podcasts worth tuning into.

If you’ve not considered the potential of podcasting, this graphic might get you thinking, and pondering the possibilities. 

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