1. Start on Time
Timing is everything! when you publish content on social media it affects how well it is received. For example, weekends are not so good for posting on Facebook, while Twitter engagement actually increases on weekends. Time your engagement combining your audience's attention with the build up for your event.
2. Be Visual
Social engagement and visual content go hand-in-hand. Research shows that images and videos can result in an 85% interaction rate on Facebook, and increase retweets by 35%. Best fan engagement results are achieved by posting content from behind the scenes, such as exclusive photos and videos of musicians and athletes.
3. Focus on your Fans, not your Event
Your fans changes far less frequently than the nature of your events. Focus on them - where they're at, what they like at that period of time and how they like their social content. Tumblr might not be right for your events, but if that's where your fans are going then you should be there too.
4. Ask Questions
Most of the time, fans are ok with ingesting content and moving. Asking questions, either directly or in the form of a poll or survey, sends the message that your fans' opinions matter, and they will usually respond to a question where they might otherwise keep scrolling. You could ask them for their opinion, to provide advice, or even what they would like to see in the next event.
5. Use Contests and Prizes
Contests boost engagement on social media platforms of your choice because people usually like receiving a prize of recognition. Offer free tickets, merchandize or concessions in return for asking fans to tell their favorite story about your event. Another idea is to use free online tools such as playbuzz that will generate buzz around your contest and event.
6. Make Sharing Easy
You've worked hard to create fan engaging content, don't make it difficult for your fans to share it. Most social media users tend to be lazy, and if they have to do anything more than click once or twice to share your content they'll probably just skip it. Help your fans by embedding social sharing buttons, not too many though. You want them to take action, but don't confuse them with too many choices.
7. Everybody Likes Memes
Memes, which are simple pictures with amusing captions, are a favorite among the social media crowd.The best memes have a message behind them. Remember to use humor in your posts, a little quirkiness and emotion is a great way to engage with people. It reminds the fans that there are people behind the event and not just a business.