Apr 15 Posted 1 year ago
Recent improvements to analytics make for some interesting behavioural observations. Don't forget to check out the metrics on your posts.
Two interesting points: a) you start your experience in FB by connecting to friends & family, and b) FB places considerable barriers to marketers, forcing them to pay to play unless they have content that truly resonates.
For those new-ish to LinkedIn, be aware of SWAM (site wide auto moderation). All it takes is one person to flag you as a spammer and poof, you are moderated across the network. It's a fantastic way to block spammers, while simultaneously placing a dangerous tool in the hands of your competitor.
The big thing that sets GPlus apart from the likes of Facebook is that people go there searching information. And through that info search, end up making friends. My FAV network.
I'm beginning to look at Disqus as my newest fav stealth app. I've written a bit on this tool lately, describing it as a wonderfully useful influencer stalking tool. Of course, "I'd" never use it so nefariously. Just sayin. ;-)
When Pulse first launched, it auto-subscribed your existing contacts to post alerts, creating a ready-made subscriber base.
(Or post sensitive data, such as a bad selfie or a rant.)
Recent entries into the space include Periscope and Meerkat, streaming longer length video via Twitter feeds. Keep an eye on this trio.
No doubt I've just brushed the surface here. There are literally thousands of apps out there that offer social activity in one for or another. Seek and you shall fine. Have fun.
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February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
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December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...