May 25 Posted 2 years ago
Thanks for warning small businesses about the proliferation of social media "influencers" who are using fake accounts, buying followers, or only have offshore people interacting with their content. While these methods are commonly used, serious bloggers interact with other serious bloggers - not fake accounts. (Fake = automated without a real human actually using the account.)
The best way to get great comments is to leave great comments. The most effective way to become an influencer is to interact with other influencers. And the obvious issue with both of these is time constraints. When you're busy doing consulting or writing you don't have as much time to interact.
Customers want to hire influencers and then aren't happy with how much time they have to spend to maintain that influence. That is why many excellent writers are often not as influential online = they're busy writing.
May 8 Posted 2 years ago
Hi Andrew, thanks for your comment. The practice of buying followers is indeed widespread so hopefully drawing awareness to it will reduce the problem! I really feel for bloggers and influencers having to measure up against their peers but on the brand side of things, there are certainly some steps you can take to properly vet candidates. I just wrote a post about the 7 things to look for on my blog...and I'll be sure to write something over here as well. Check it out in the mean time..and let me know if it helps or if you think I could add anything to the list?
May 6 Posted 2 years ago
I have been waiting and waiting for an opportunity to say ignorance is bliss, and now I have one. I was unaware of the widespread practice of gaming social media influence, though I am not surprised. How should brand executives validate a blogger's influence? I know that in our analytics-crazed world this will sound old-fashioned, and and overly simplistic, but here's my suggestion: Read five or six of the blogger's blogs. If you like them, that's a good sign. If you don't, then just re-read The Emperor's New Clothes - you will seen an immediate connection.
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