How to Make the Most of LinkedIn Recommendations

How to Make the Most of LinkedIn Recommendations | Social Media TodayOne of the most powerful, easy-to-use and effective sales tools on all of LinkedIn is all but hiding in plain sight.

It's easy to miss because LinkedIn has chosen (for whatever reason) to make it virtually invisible to see on your profile page, yet, when used properly, this feature becomes a veritable gold mine in terms of building up and showcasing the credibility and social proof you need to sell your product or service on LinkedIn (or anywhere else online).

The feature I'm talking about is LinkedIn Recommendations - here's how to use them for maximum impact.

LinkedIn Recommendations and Testimonials = Goldmine

We all know the inherent value and social proof behind client testimonials and recommendations, and nothing captures that better online than LinkedIn recommendations.

And while it’s great to have people praising you and your product or service via a LinkedIn recommendation, there's just one problem - almost nobody sees them.

As indicated in the screenshot below, LinkedIn Recommendations are easy to miss when perusing someone's profile:

How to Make the Most of LinkedIn Recommendations | Social Media Today

It makes zero sense to work that hard to get a glowing recommendation or testimonial via LinkedIn, and then struggle to have prospects view it, right?

Here's the Solution - Spread Your Recommendations Far and Wide

As you'll see in a moment via the video below, asking someone for a LinkedIn recommendation is fairly easy (and I've made it even easier by giving you some copy-and-paste scripts and templates to follow during the process).

But once those recommendations do come in, the real work begins.

Watch the video below to discover not only how to ask for (and get) glowing recommendations on LinkedIn, but also how and where to utilize those recommendations online. If you do, you'll start spreading that critical social proof, credibility and word-of-mouth endorsements that are key to generating more sales and revenue.

LinkedIn Testimonials - Use These Scripts

Use the scripts below when asking your LinkedIn connections for a Recommendation or Testimonial.

Subject Lines (replace generic LinkedIn subject line with one of the ideas below)

quick favor?

need your help

[INSERT FIRST NAME] can you help me out fast?

[INSERT FIRST NAME] quick favor

[INSERT FIRST NAME] - need your help fast...

[thrive_leads id='3453']

Testimonial Text (replace the generic LinkedIn text with one of the scripts below.)

Option A (general ask)

Dear [INSERT FIRST NAME],

I'm in the midst of shoring up my LinkedIn profile and thought I'd reach out to see if you'd be up for giving me a brief recommendation here on LinkedIn based on your knowledge of who I am and the work I've done.

And if you're not comfortable doing so absolutely no worries.

Meantime hope this note finds you well, and (sincerely) if there's anything I can do to help you out here on LinkedIn or otherwise, please let me know.

-- [INSERT YOUR NAME and COMPANY NAME]

Option B (more detailed ask)

Hi [INSERT FIRST NAME],

I'm in the midst of shoring up my LinkedIn profile and thought I'd reach out to see if you'd be up for giving me a brief recommendation here on LinkedIn?

I’m really looking to have you answer questions like …

-- How did [PRODUCT OR SERVICE NAME] help you [ACHIEVE DESIRED RESULT]

-- How did [PRODUCT OR SERVICE NAME] impact your [DESIRED BENEFIT OR PROBLEM CUSTOMERS HAVE]?

-- What was the biggest value or benefit you received from [PRODUCT OR SERVICE NAME]? (Give me some details)

Anything specific you could share around questions like that would be perfect and mean the world to me.

I know you’ve mentioned in the past how pleased you’ve been with [PRODUCT or SERVICE] so it’s really just an extension of that thought, along with (ideally) a few specific types of results you could share that someone in your shoes looking for something like [PRODUCT or SERVICE] would want to hear about before choosing to work with me.

Does that make sense?

Again I’d be grateful beyond words if you can help, and no worries if don’t feel comfortable writing anything up.

Either way let me know how YOU are doing and how (sincerely) I can help you out with anything here on LinkedIn or otherwise.

Talk more soon

-- [YOUR NAME and COMPANY NAME]

Option B - WITH BLANKS FILLED IN (to see what it can look like)

Hi Roger,

I'm in the midst of shoring up my LinkedIn profile and thought I'd reach out to see if you'd be up for giving me a brief recommendation here on LinkedIn?

I’m really looking to have you answer questions like …

-- How did LinkedIn Riches help you generate more sales leads, clients and revenue?

-- How did LinkedIn Riches impact your sales and/or lead generation efforts?

-- What was the biggest value or benefit you received from LinkedIn Riches? (Give me some details)

Anything specific you could share around questions like that would be perfect and mean the world to me.

I know you’ve mentioned in the past how pleased you’ve been with LinkedIn Riches, so it’s really just an extension of that thought, along with (ideally) a few specific types of results you could share that someone in your shoes looking for something like LinkedIn Riches would want to hear about before choosing to work with me.

Does that make sense?

Again I’d be grateful beyond words if you can help, and no worries if don’t feel comfortable writing anything up.

Either way let me know how YOU are doing and how (sincerely) I can help you out with anything here on LinkedIn or otherwise.

Talk more soon.

-- John Nemo, CEO, LinkedIn Riches

Bonus Tip - Give, Then Ask

If you want to jumpstart the process, be proactive – go through your current LinkedIn connections, pick out key clients, and give them an unsolicited testimonial. Talk about how great they are to work with, what a great business they run, etc. Many will feel obligated socially to return the favor - plus LinkedIn makes it super easy for them to quickly and easily recommend you in response.

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