There are various metrics to consider when determining your campaign’s success - h ow do you interpret them? This infographic breaks down some of the ways in which social marketing can be quantified and analyzed.
Yesterday Gawker's Sam Biddle published the article "Snapchat Lost a Ton of Money Last Year," which is based on leaked financial documents concerning Snapchat's financial health over the year 2014. The article isn't very good.
Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept.
Most serious retailers are now looking deeply at ways to go "digital" - i.e., exploit digital in retail. In other words, they are looking for ways to use and manage digital tools, devices and platforms in the retail space for good business effect.