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April 21, 2017
Competitive analysis is an important part of marketing strategy, but there are some key parameters you need to keep in mind.
How To Tackle Competitive Analysis Without It Tackling You | Social Media Today
April 07, 2017
Social media measurement can be daunting, but you need to track the right elements to ensure you stay on track.
Social Media Measurement with Talkwalker
February 15, 2017
Competitive analysis is hugely valuable, but there are a lot of elements to consider. Here are some tools and guides to help.
20 Competitor Analysis Tools, Tips, and Guides to Up Your Game | Social Media Today
July 06, 2016
As part of your content strategy, you need to be able to determine the impact of your efforts in order to allocate time and resources accordingly. Here are some key ways to do just that.
A Zen Approach to Measuring Content Marketing ROI | Social Media Today
December 31, 2015
So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis.
SEO Analysis
September 24, 2015
There are various metrics to consider when determining your campaign’s success - h ow do you interpret them? This infographic breaks down some of the ways in which social marketing can be quantified and analyzed.
Make Social Measurable: Best Practices and Metrics to Grow and Succeed [Infographic] | Social Media Today
August 20, 2015
Yesterday Gawker's Sam Biddle published the article "Snapchat Lost a Ton of Money Last Year," which is based on leaked financial documents concerning Snapchat's financial health over the year 2014. The article isn't very good.
snapchat value
April 25, 2015
Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept.
November 13, 2014
Most serious retailers are now looking deeply at ways to go "digital" - i.e., exploit digital in retail. In other words, they are looking for ways to use and manage digital tools, devices and platforms in the retail space for good business effect.
November 13, 2014
I love coming up with new models and frameworks, I find them really handy and hope that when I share them that others do as well. However, I am also a great believer in not reinventing the wheel!