View Twitter chat schedule: #SMTLive


December 18, 2015
In the end, as you train yourself to read and understand even the general analytics reports, the better you will become at producing engaging content. We hope this behind the scenes look at our evolving YouTube channel will help you get more accustomed to reporting.
Leveraging Your Video Analytics: Mining the Outbrain YouTube Channel
November 23, 2015
The holiday season allows retailers who may have struggled the rest of the year to go into the black. Or it can be the cherry that tops off an already good year. “A retailer’s entire year is often determined in the months leading up to the holiday season,” said Bryan Segal, CEO at Engagement Labs. “Social media is a major avenue for retailers to utilize to increase brand awareness and showcase holiday campaigns to drive both in-store and online sales.”
November 20, 2015
Analytics tools are sophisticated, rather amazing, and can really help you make some big decisions about your blog content. Turning your marketing performance metrics into actionable ways to improve your blog will help you create better content and focus that content on achieving your goals.
Marketing performance metrics
October 09, 2015
Setting goals, measuring performance, and optimizing your approach based on analytical data is the best way to achieve success in the shortest amount of time, and these functions can be greatly assisted by using social analytics tools. Here's some tips on selecting and using social analytics options.
5 Reasons to Invest in Dedicated Social Media Analytics Tools
October 01, 2015
Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Like other marketers, you know that content marketing can add real value to your firm's marketing efforts, but your C-suite is still not convinced content marketing is "worth it."
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
August 26, 2015
How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since then things have moved on and nowadays there are a wide variety of social media metrics that marketers, comms professionals and even customer service reps keep track of. But in the time poor world of modern business, collating and analysing this data can be time consuming, especially when you’re trying to extract data from different sources and it’s not always clear which metrics you need to be looking at.
July 31, 2015
It’s been a tumultuous news week with bold magazine covers, the unfortunate tragedy of Cecil the lion, and it wouldn’t be 2015 without another GOP politician announcing his or her goal of being the next leader of the free world. Here's a review of the top trending social news stories from the last week of July 2015.
August 02, 2015
People like to talk about brands online. Whether it’s discussion about new products, bad customer service, funny commercials or even social media fails, these discussions are happening all day and every day on social networks and other online channels. Social media conversations come in all shapes and sizes but those that are positive have the potential to make your brand look good. Really good. And these discussions can help drive traffic to your website, create leads, increase brand loyalty and open up robust lines of communication with customers.
Social media conversations
July 10, 2015
“Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers,” writes Sujan Patel, author of 100 Days of Growth . As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here’s a crash course in social media marketing.
May 01, 2015
You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you’re making progress. Rather than just trust your gut, are there any third-party tools you can use to measure your website's power and influence?