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analytics

September 16, 2008
With the big project completed, I finally have time to start catching up on my reading pile, and the first book was a winner: Super Crunchers , by Yale Law professor Ian Ayres . If you're interested in analytics—and face it, you're reading this blog—you should read this one. Ayres looks at...
August 27, 2008
Using an analytics tools such as “google analytics” is a great way to understand where your visitors come from and what they do when they visit your site (among other things). However, I've noticed that a lot of folks are obsessed with their analytics, they check it daily or multiple times a day…...
August 13, 2008
Mzinga's CEO, Rick Faulk, gave the Mzinga team an interesting challenge recently. He asked everyone in the company to draw the Mzinga strategy on the back of a napkin and announced some good rewards for the best. To inspire us, Rick pointed us to the book The Back of the Napkin: Solving Problems...
April 17, 2008
Last week I mentioned the danger to companies that disregard trends in the content management space. I'm going horizontal this time and taking a crack at one of my favorites lines of business — marketing. Here's some ways content management is changing marketing: 3: Killing direct mail . I...
March 19, 2008
What the heck does that mean? As the Cluetrain pointed out in 1999 markets are a conversation. A few weeks ago I pointed to a post by the CEO of Jive Software about whether or not PR agencies should blog about their clients. This time it's the CMO of Jive who is making noise with the grades he has...
December 12, 2007
When you do social media marketing, and when you're building a social media agency using the tools that you preach about, you spend an awful lot of time checking the analytics, looking at the growth in subscribers, checking inbound links to you, etc. We regularly shout these things around the...
November 24, 2007
News from the companies of social media analysis. Companies and services La Netscouade , iPol and RTGI launched US and us , an outside view of the US presidential election on the Net (via Guilhem Fouetillou ). Who will be next on the list of campaign-monitoring sites ? Cymfony is presenting a free...
November 04, 2007
Igor Minar of Sun writes about reaching a significant milestone in their wiki glytirowth: "These are just numbers, but numbers that mean great adoption of this fairly young project." http://feeds.feedburner.com/~r/ikiw/~3/179667809/s...
November 03, 2007
Dissecting media snackers meme with Radian6 Kami Huyse uses Radian6 to analyze blog activity around a blog meme. The included charts give a glimpse of the tool's analytical capabilities. (tags: socialmediaanalysis companies radian6 ) http://feeds.feedburner.com/~r/net-savvy/~3/179451...
November 03, 2007
The one thing that I know about widgets is that many of them depend on consumer adoption to succeed. We're not talking about those kinds of widgets today. We're talking about enterprise widgets , and ad networks and analytics brands have been using them for a few years now. The question that you...

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