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big data

March 14, 2015
Customers’ information and details can change often. This is especially the case with B2B databases because people change jobs often and that means that their business content information changes more often than their personal contact information would. Unfortunately, bad data affects every aspect of your business in a negative way because it negatively impacts marketing, sales leads, customer service, and finance. This article will advise readers how they can be aware of and prevent having bad data filling your contact and email lists.
March 12, 2015
In 2015, a massive amount of valuable data is streaming daily from social networks, mobile devices and the Web. With this, companies are looking to gather information in one fell swoop, rather than siloed divisions of input/output. Big Data is, presently, disrupting the marketing, analytic and...
March 09, 2015
If social media isn’t an essential part of your conversations or integrated into your dashboards, here are 5 great reasons why you should consider integrating social data into your big data strategy.
March 04, 2015
The future of content and social marketing will open up advertisers and creators to a virtually unlimited number of advertisement renderings, each one custom-tailored to an audience of one.
March 01, 2015
Cloud service management is going to become yet one more segment of the legacy enterprise software sector that's being affected by the ongoing adoption of open-source software subscription models.
cloud computing is evolving for the future
February 22, 2015
Collecting behavioral user data, such as affinities, interests, demographics, past purchase data and any other available user-centric information may have a significant, positive impact on user experience and business growth. It is a dynamically evolving area, which involves complex machine-learning algorithms and data mining capabilities.
February 21, 2015
The influence of social networking on the stock markets, either through algorithmic trading or via social trading is here to stay. While there are always risks with an unregulated medium like the social media, the pros far outweigh the cons. It will be interesting to see how this medium matures over the next decade.
February 20, 2015
Mastering big data analytics isn’t just a challenging task, but an unprecedented one. Gathering information about consumer habits is nothing new in the marketing world, but the scale of current information is an order of magnitude beyond what most organizations have been accustomed to handling. According to IBM , 2.5 quintillion bytes of data (that’s a 1 followed by 18 zeroes) is generated in a single day.