The following is a podcast for "Stop Drowning in Digital Data: Social Listening for Campaign Measurement." This webinar originally aired on April 14th, 2015. Listen to the audio recording to learn more:
Customers’ information and details can change often. This is especially the case with B2B databases because people change jobs often and that means that their business content information changes more often than their personal contact information would. Unfortunately, bad data affects every aspect of your business in a negative way because it negatively impacts marketing, sales leads, customer service, and finance. This article will advise readers how they can be aware of and prevent having bad data filling your contact and email lists.
In 2015, a massive amount of valuable data is streaming daily from social networks, mobile devices and the Web. With this, companies are looking to gather information in one fell swoop, rather than siloed divisions of input/output. Big Data is, presently, disrupting the marketing, analytic and...
Collecting behavioral user data, such as affinities, interests, demographics, past purchase data and any other available user-centric information may have a significant, positive impact on user experience and business growth. It is a dynamically evolving area, which involves complex machine-learning algorithms and data mining capabilities.
The influence of social networking on the stock markets, either through algorithmic trading or via social trading is here to stay. While there are always risks with an unregulated medium like the social media, the pros far outweigh the cons. It will be interesting to see how this medium matures over the next decade.
Mastering big data analytics isn’t just a challenging task, but an unprecedented one. Gathering information about consumer habits is nothing new in the marketing world, but the scale of current information is an order of magnitude beyond what most organizations have been accustomed to handling. According to IBM , 2.5 quintillion bytes of data (that’s a 1 followed by 18 zeroes) is generated in a single day.