Recent Posts

Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail

PaulDunay
This week we hosted another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail. This webinar was sponsored by SocialChorus.
Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail

Inside the Mind of a Super Fan: Leveraging Your Most Vocal Advocates

EmbarkCreative
As a social media strategist, who often guides clients' social media advocacy programs, I found myself on the other side of superfandom. This is the story of how I ended up there and why leveraging your most vocal fans should be a a part of every brand's social media strategy.
 Inside the Mind of a Super Fan: Leveraging Your Most Vocal Advocates

6 Ways to Maximize Brand Advocates on Social Media

Amie Reardon
Companies are increasingly taking an active role in fostering communities of brand advocates willing to share news and reviews on their products. According to the Bzz Agent Field Guide to Brand Advocates, brand advocates are 83% more likely to share information than the average Internet user.
6 Ways to Maximize Brand Advocates on Social Media

Having Trouble Turning Your Employees into Social Media Brand Advocates?

Kayla Minguez
You’ve probably already heard how useful it can be if your employees are willing and eager brand advocates for your company across social media channels. In the best cases, employees who naturally promote your business in the social media realm can be more effective than even the most carefully implemented marketing plans.
Having Trouble Turning Your Employees into Social Media Brand Advocates?

Personally Branded Employees as Brand Advocates Prove Excellent ROI

Diana Swan
An individual, who has initiative and put in the effort to create their own personally branded website, is serious about their career, about their future, is digitally fluent and has the tools for excellent connectivity and responsible communication. The individual knows that a position within your company is not necessarily for life but for a period where each others brands may collaborate for gain.
Personally Branded Employees as Brand Advocates Prove Excellent ROI

Create Brand Evangelists from the Inside

Rick Delgado
Social media has become such a prevalent part of our lives that it’s easy to forget that it is still a fairly new medium for businesses. However, since social media is so new, businesses should be constantly evaluating their approach to social media and making it better.
Create Brand Evangelists from the Inside

The Secret to Building Loyalty with Social Customers

ShannonBelew
Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shared over such public social platforms, like Twitter or Facebook. But not all “vocal” customers are unhappy customers.
The Secret to Building Loyalty with Social Customers

How to Not Fail with Instagram Ads by Leveraging Brand Advocates

amynhall
When all is said and done, if brands publish high quality images, users probably won’t be flee the platform. Brands need to understand and consider their audience when publishing content and most importantly utilize their fans and followers to optimize their paid strategy.
How to Not Fail with Instagram Ads by Leveraging Brand Advocates

The Importance of Building a Community of Brand Advocates

BradFriedman
Are you a believer in the need to build a robust engaged social community yet? Are you prepared to measure the success of a social media marketing campaign by client/customer retention numbers? How about measuring engagement in your social sites?
The Importance of Building a Community of Brand Advocates

The Rise of the Brand Advocate

Janessa Mangone
Considering it costs about 5-10 times more to acquire a new customer than it does to sell to an existing one, creating lifetime brand advocates is essential to the overall success of a company. External agents promoting a brand not only result in boosted sales and awareness for a company, but they are 50% more influential than the average customer.
The Rise of the Brand Advocate