Recent Posts

Facebook Pages Vs. Facebook Groups: What's Right for Your Business?

Kate at Rose McGrory
Pages are intended primarily for one-to-many broadcast. You run the show, your Likers join in. That’s not so say that discussions can’t take place between community members, they can, but it’ll be within the context of a post that you initiated. One of the things that many people are unaware of with Pages, is that if a user posts on your Page, only you and anyone directly visiting that Page will actually see it.
Facebook Pages Vs. Facebook Groups: What's Right for Your Business?

Fishing on Facebook: A Guide for Businesses [INFOGRAPHIC]

Irfan Ahmad
Fishing seems simple. Throw a line in the water, wait for a bite, reel in a fish. But real fishing, just like fishing for customers on Facebook, is actually deceptively difficult. It requires finesse, strategy and skill. Facebook is a busy pond full of anglers, all fighting to land as customers.
Fishing on Facebook: A Guide for Businesses [INFOGRAPHIC]

Facebook News Feed Redesign is a Serious Challenge for Brands

LisaBarnett1
“Goodbye clutter, hello beautiful new stories,” Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages.
Facebook News Feed Redesign is a Serious Challenge for Brands

Is this the end of Facebook as an Advertising Platform?

Mark_McG9
Mark Zuckerberg must have been nursing his wounds, wondering what could possibly go wrong next. A landmark decision yesterday in Australia means that Facebook advertisers could soon be forced to moderate all comments made on their pages.
Is this the end of Facebook as an Advertising Platform?

Brands Using Social Media for Customer Service

Mark_McG9
Eighteen million (36%) UK consumers have engaged with brands through social media. This figure has doubled from only 19% back in August 2011. Social sharing is big, and not just for the younger generation.
Brands Using Social Media for Customer Service

3 Ways to Boost Interaction With Your Facebook Fans

WildfireMaya
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis? One proven approach is to help your fans. This blog post contains 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond!