When a prospect pursues new initiatives, they must first present a business case, gain buy-in from various committees, and get budget approval to move forward. Numbers are the defining factors here; you need to convince the financial gatekeepers that your solutions will solve a problem, advance the organization’s ability to generate revenue, and ultimately produce a good return on the investment.
Let’s be smart marketers. Smart marketers evaluate what works and where others are seeing success, so I did some digging to review 2014 and what’s coming up in 2015. Here’s what I found: Putting dollars behind digital content and distribution is becoming increasingly important as a more technologically competent generation becomes the target consumer demographic.
Facebook advertisements have been a go-to ingredient to for any marketing campaign for a number of years, but the advent of video advertisements in the news feed adds new possibilities for any business that actually wants to get their brand out.
The saying used to be, “pick two.” Fast and cheap, but not good. Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, whatever combination you were forced to choose, that is becoming a thing of the past.
I love it when low budget video production does well online. It is proof of the potential democracy of the Internet and it means the little guy does stand a chance against the big brands. Here are some of my favourite low budget video successes – prepare to be inspired.
Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should prioritize social media because there are few people without at least one account.
This is almost completely off topic but I'll spin it back. Back in 2002, veteran blogger and RSS inventor Dave Winer placed a $1,000 bet that by 2007, bloggers would outstrip mainstream media as a Google searched resource. The actual bet wording said: In a Google search of five keywords or phrases...
I can't think of a single client who enjoys the budgeting process, especially at this time of the year when most ‘normal' people are in the party mood. So when I heard that a colleague is making his way to a budget meeting the day after the office party, it struck me as perilously close to ‘cruel...