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color

June 05, 2015
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our evolutionary line for while. The evidence? Looking at colors lights up specific parts of our brains, and also the brains of monkeys.
August 08, 2014
Understanding how color works isn’t just for artists dipping their hands into paint and pigments all day long. Anyone using content marketing needs to understand the basics of Color Theory, because you are using color in your content.
September 25, 2013
I gather a lot of data and do a lot of social media research, though I seem to have an unquenchable thirst. I want more. Before I get there, however, I keep saying how I could use Virality Score figure out the most viral color on the web using the data I have. So I figured, why not take a few minutes to prove it?
May 13, 2013
I have a personal preference for green, but as this infographic shows, there are a few very common colors that are used in corporate palettes.