Recent Posts

Color Psychology In Marketing: The Complete Guide

Julie Neidlinger
Understanding how color works isn’t just for artists dipping their hands into paint and pigments all day long. Anyone using content marketing needs to understand the basics of Color Theory, because you are using color in your content.
Color Psychology In Marketing: The Complete Guide

The Web's Most Viral Colors

TomM
I gather a lot of data and do a lot of social media research, though I seem to have an unquenchable thirst. I want more. Before I get there, however, I keep saying how I could use Virality Score figure out the most viral color on the web using the data I have. So I figured, why not take a few minutes to prove it?
The Web's Most Viral Colors

Corporate Color Palettes Are Surprisingly Homogeneous [INFOGRAPHIC]

leaderswest
I have a personal preference for green, but as this infographic shows, there are a few very common colors that are used in corporate palettes.
Corporate Color Palettes Are Surprisingly Homogeneous [INFOGRAPHIC]