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May 04, 2015
Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment. With all of the amazing statistics on the success of an email marketing strategy, businesses often times fail to implement a stellar e-marketing campaign for their very own company.
April 27, 2015
One of the benefits of social media that marketers love to highlight is that you can respond almost instantaneously to complaints and queries from your customers. You don’t even need to address the concern right there and then, you simply need to assure your customer that you hear them and that you are looking into it, and that she will hear from you soon, and you thank her for the valuable feedback because we value what she has to say. And that is a benefit that the customer enjoys, right? Instant response.
Customer Problem Resolution
April 26, 2015
All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks astutely points out, “If people believe they share values with a company, they will stay loyal to the brand.” And referral marketing programs have been shown to foster brand loyalty long before prospects convert into paying customers. Encouraging brand loyalty through word-of-mouth marketing, before prospects convert, can result in a lower customer acquisition cost. Curious?
Brand Loyalty
April 26, 2015
Juniper Research believes that the next-generation smartphone -- enabled by an associated software application -- is set to become a means of linking external Smart Wireless Devices to the mobile cloud.
personal network
April 26, 2015
The title of this blog post is a promise. The blog delivers upon that promise. This is the only thing you need to know (as in must know ) about disruption and transformation. Then the choice is yours.
change and transformation
January 27, 2015
For organizations to communicate effectively, it's not enough to develop great messages. Equally important is getting the entire enterprise to embrace and understand how to communicate your messages. All too often the focus is on creating messages but not enough on developing the messengers.
January 12, 2015
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States.
January 06, 2015
A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to.
December 27, 2014
Coca-Cola employees probably already know and are trained in the alternative methods of reaching each other, perhaps with email, or the many types of internal messaging systems, so they have no problems, but what about customers?
November 02, 2014
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success.