Recent Posts

Content Marketing: 3 Things To Remember

CarolineMelberg
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
Content Marketing: 3 Things To Remember

3 Reasons You Need Social Advertising for Your Business

memktgservices
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
3 Reasons You Need Social Advertising for Your Business

Emoji: Towards a New Social Conversation

LaurentFrancois
There's been a craze in the last couple of days as the Version 7.0 of the Unicode Standard is now available. Among the new 2,834 new characters, approximately 250 emoji (pictographic symbols) have been added. This means users will have a chance to add more meaningful signs to our keyboard-based communications.
Emoji: Towards a New Social Conversation

Why Designers Fail to Deliver to the Clients: The Client's Side of the Story

Kumail Hemani
My sympathy goes to all those people who have had the (dis)pleasure of becoming a client to a designer and had the experience that they would never ever be able to forget. Not that I am against the designers, but then again you have all read their side of story.
Why Designers Fail to Deliver to the Clients: The Client's Side of the Story

How Our Flying Experience Is Changing [INFOGRAPHIC]

gonzogonzo
Within both the international and domestic travel industries, airlines and airports play a pivotal role. International Air Transport Association (IATA) predicts that airlines will carry some 3.6 billion passengers in 2016 – an increase of around 800 million over 2011!
How Our Flying Experience Is Changing [INFOGRAPHIC]

Effective Social Media Strategies Begin With the Right Tone of Voice

Ben Padley
Simply put, tone of voice is the way we say things. In a subtle manner, the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult, but using a distinctive tone of voice that is true to your brand’s identity can help you to stand out from the crowd.
Effective Social Media Strategies Begin With the Right Tone of Voice

Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social

Annalise Kaylor
Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire.
Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social

How to End the War over Social Media Marketing Governance

Michael E Zimmerman
A great rift has emerged between those who control the technologies of social media and those who possess the wisdom to guide communications. If this war of governance were to end with either side vanquished, then peace would surely come at the expense of prosperity. The answer lies in forging an unlikely alliance.

The Day Social Media United Italy

Mary Wieder
" It was a great success for Italy, known as "the day Italians finally said no to Silvio Berlusconi". Social media is what is keeping democracy running in today's society, an outlet for the voice of the public. I truly believe that without social media, the Italian people would have yet to stand up to Berlusconi."

Do we shape media, or does media shape us? A Sports Case Study

Mary Wieder
"I firmly believe there was a time that we shaped the media. People were rewarded in the media for their achievements and scorned for their failures. Today, thanks to social media and its ability to involve everyone in the public sphere of communication, media shapes the main characters in media storylines. "