Recent Posts

Why Organizational Messaging Fails

LizWainger
For organizations to communicate effectively, it's not enough to develop great messages. Equally important is getting the entire enterprise to embrace and understand how to communicate your messages. All too often the focus is on creating messages but not enough on developing the messengers.
Why Organizational Messaging Fails

Nonprofit Communications Trends Report for 2015 [INFOGRAPHIC]

JohnHaydon
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States.
Nonprofit Communications Trends Report for 2015 [INFOGRAPHIC]

The Pros and Cons of Social Media Press Releases

melthompson88
A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to.
The Pros and Cons of Social Media Press Releases

'Simplifying The Way We Work' is Great, But What About The Customer?

DaveBrock
Coca-Cola employees probably already know and are trained in the alternative methods of reaching each other, perhaps with email, or the many types of internal messaging systems, so they have no problems, but what about customers?
'Simplifying The Way We Work' is Great, But What About The Customer?

Customer Centricity: Four Keys to Putting the Core Customer in the Center

MinterDial
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success.
Customer Centricity: Four Keys to Putting the Core Customer in the Center

Email Marketing: Taking Advantage of 'Email Mode'

Andrew Schulkind
It’s frequently suggested that an email newsletter is best built with small bites of information that include links to more in-depth content on your website. Is that still the best approach?
Email Marketing: Taking Advantage of 'Email Mode'

From The Social Shake-Up: The Marketing vs. Communications Debate

shaybmoser
Some big brands have tried to merge the marketing and communications team, only to end up separating them again. Were they shortsighted, or did the company lack the right culture to sustain a merged entity?
From The Social Shake-Up: The Marketing vs. Communications Debate

Content Marketing: 3 Things To Remember

CarolineMelberg
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
Content Marketing: 3 Things To Remember

3 Reasons You Need Social Advertising for Your Business

memktgservices
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
3 Reasons You Need Social Advertising for Your Business

Emoji: Towards a New Social Conversation

LaurentFrancois
There's been a craze in the last couple of days as the Version 7.0 of the Unicode Standard is now available. Among the new 2,834 new characters, approximately 250 emoji (pictographic symbols) have been added. This means users will have a chance to add more meaningful signs to our keyboard-based communications.
Emoji: Towards a New Social Conversation