Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Some big brands have tried to merge the marketing and communications team, only to end up separating them again. Were they shortsighted, or did the company lack the right culture to sustain a merged entity?
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
There's been a craze in the last couple of days as the Version 7.0 of the Unicode Standard is now available. Among the new 2,834 new characters, approximately 250 emoji (pictographic symbols) have been added. This means users will have a chance to add more meaningful signs to our keyboard-based communications.
My sympathy goes to all those people who have had the (dis)pleasure of becoming a client to a designer and had the experience that they would never ever be able to forget. Not that I am against the designers, but then again you have all read their side of story.
Within both the international and domestic travel industries, airlines and airports play a pivotal role. International Air Transport Association (IATA) predicts that airlines will carry some 3.6 billion passengers in 2016 – an increase of around 800 million over 2011!
Simply put, tone of voice is the way we say things. In a subtle manner, the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult, but using a distinctive tone of voice that is true to your brand’s identity can help you to stand out from the crowd.
Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire.
A great rift has emerged between those who control the technologies of social media and those who possess the wisdom to guide communications. If this war of governance were to end with either side vanquished, then peace would surely come at the expense of prosperity. The answer lies in forging an unlikely alliance.
" It was a great success for Italy, known as "the day Italians finally said no to Silvio Berlusconi". Social media is what is keeping democracy running in today's society, an outlet for the voice of the public. I truly believe that without social media, the Italian people would have yet to stand up to Berlusconi."