One of the benefits of social media that marketers love to highlight is that you can respond almost instantaneously to complaints and queries from your customers. You don’t even need to address the concern right there and then, you simply need to assure your customer that you hear them and that you are looking into it, and that she will hear from you soon, and you thank her for the valuable feedback because we value what she has to say. And that is a benefit that the customer enjoys, right? Instant response.
All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks astutely points out, “If people believe they share values with a company, they will stay loyal to the brand.” And referral marketing programs have been shown to foster brand loyalty long before prospects convert into paying customers. Encouraging brand loyalty through word-of-mouth marketing, before prospects convert, can result in a lower customer acquisition cost. Curious?
Juniper Research believes that the next-generation smartphone -- enabled by an associated software application -- is set to become a means of linking external Smart Wireless Devices to the mobile cloud.
For organizations to communicate effectively, it's not enough to develop great messages. Equally important is getting the entire enterprise to embrace and understand how to communicate your messages. All too often the focus is on creating messages but not enough on developing the messengers.
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States.
Coca-Cola employees probably already know and are trained in the alternative methods of reaching each other, perhaps with email, or the many types of internal messaging systems, so they have no problems, but what about customers?