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January 27, 2015
For organizations to communicate effectively, it's not enough to develop great messages. Equally important is getting the entire enterprise to embrace and understand how to communicate your messages. All too often the focus is on creating messages but not enough on developing the messengers.
January 12, 2015
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States.
January 06, 2015
A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to.
December 27, 2014
Coca-Cola employees probably already know and are trained in the alternative methods of reaching each other, perhaps with email, or the many types of internal messaging systems, so they have no problems, but what about customers?
November 02, 2014
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success.
November 02, 2014
It’s frequently suggested that an email newsletter is best built with small bites of information that include links to more in-depth content on your website. Is that still the best approach?
September 23, 2014
Some big brands have tried to merge the marketing and communications team, only to end up separating them again. Were they shortsighted, or did the company lack the right culture to sustain a merged entity?
September 14, 2014
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
August 25, 2014
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
June 19, 2014
There's been a craze in the last couple of days as the Version 7.0 of the Unicode Standard is now available. Among the new 2,834 new characters, approximately 250 emoji (pictographic symbols) have been added. This means users will have a chance to add more meaningful signs to our keyboard-based communications.