Recent Posts

Big List 2.0: The Top 106 B2B Online Customer Communities

Vanessa DiMauro
I am thrilled to share the most comprehensive directory of B2B online customer communities on the web - perhaps even the planet! We just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists; from frequent fliers to small business owners, you’ll find them all and more, right here.
Big List 2.0: The Top 106 B2B Online Customer Communities

5 Ways Content Marketing Is the New Community Marketing

Leslie Nuccio
Content Marketing, as a discipline, really follows the same rule set as a great Community Marketing program. The main difference between the old Community Marketing model and the new Content Marketing model is one that’s mandated by a new social age: the conversations we’re starting and participating in aren’t happening on our owned media channels.
5 Ways Content Marketing Is the New Community Marketing

Excellent Social Media Networking: Get Off Your Computer and Meet People!

redpepperland
For years we saw a move from a face-to-face, voice-to-voice communication into relationships taking place via text and social media. Now the generation who grew up communicating more by reading than hearing their friend's voices are using social apps to drive face-to-face meetings. Here is a round up of the apps bringing people together and how they're being monetized.
Excellent Social Media Networking: Get Off Your Computer and Meet People!

5 Types of Online Communities that Save You Money

laurajohnson1
It might seem impossible, or at the very least challenging, to create an online community that’s capable of being monetized into an extra stream of revenue for you or your business. But with easy community building platforms like Follr, online community building is as easy as 1, 2, 3! Here are five great ideas for building communities that can save and make you extra cash.
5 Types of Online Communities that Save You Money

Promoting vs. Spamming: What is the Difference?

laurajohnson1
When trying to promote your online community there can be a fine line between good-hearted self-promotion and down right spam. As an online community administrator, you need to be well aware of that line. It’s easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no qualms about blasting out links left and right.
Promoting vs. Spamming: What is the Difference?

8 Ideas for Promoting Your Online Community

laurajohnson1
Add your community link to your business card and email signature. This is a great way to make all types of people aware of your community and a great conversation starter when you exchange business cards at networking events. For those of you who don’t already realize, business cards and resumes are slowly but surely becoming obsolete thanks to platforms like Follr and LinkedIn, so take advantage of email and add your link there too.
8 Ideas for Promoting Your Online Community

Engaged Customer Communities: Your Digital Anchor

Loni Stark
We are already wad­ing deep in the post­dig­i­tal waters; our rela­tion­ships to dig­i­tal have evolved from tech­no­log­i­cal obses­sion to an inter­est in enhanc­ing the human expe­ri­ence. Many of today’s dig­i­tal brands have caught the mobile cur­rent and are work­ing hard to nav­i­gate the streams car­ry­ing them into the mul­ti­chan­nel, post­dig­i­tal age. Brands that make cus­tomer expe­ri­ence their guide are in for a thrilling jour­ney that just might lead them to an ocean of dig­i­tal possibilities.
Engaged Customer Communities: Your Digital Anchor

6 Nonprofit Organizations with Super Successful Online Communities

laurajohnson1
The low-down on six non profits doing incredible things thanks to their success with online community. Their donors, supporters, volunteers, and activists are moving, shaking, connecting and making it happen thanks to these rich and vibrant communities.
6 Nonprofit Organizations with Super Successful Online Communities

#SMTShorts: The Women of Socialfly

carianneking
Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Stephanie Abrams and Courtney Spritzer, co-founders of the New York-based digital marketing and PR agency Socialfly, answered our crowdsourced questions on goals for social teams, an unusual recruitment tool, and good start-up advice.
#SMTShorts: The Women of Socialfly

Creating Human Value Online to Drive Sales

Warren Knight
If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still a majority of “old school customers” who distrust online businesses. To get past this hurdle, you need to create human value online.
Creating Human Value Online to Drive Sales