Recent Posts

Community Manager Appreciation Day 2015: Looking Ahead and Back

Vanessa DiMauro
It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world.
Community Manager Appreciation Day 2015: Looking Ahead and Back

Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

PamMoore
A case study in how CBS and the Under Cover Boss TV show have chosen to ignore even their loyal viewers online. Here's why brands should never fall to “ignoring their audience and community” as a strategy for success.
Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

2015: The Year of Message Boards and Forums

cabraham
In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for him or herself and a number of close friends.
2015: The Year of Message Boards and Forums

How to Humanize Your Brand on Social Media

Carlos Gil
Consumers aren't a "KPI": they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel; there's also direct engagement and community which builds loyalty.
How to Humanize Your Brand on Social Media

A Simple Step Towards Using Social Media for Social Good

adhutchinson
There are more ways than ever to get in touch with like-minded folk and join communities of relevance to your personal interests. But how do we maximise social media for social good?
A Simple Step Towards Using Social Media for Social Good

Why I Would Give Up Facebook in a Heartbeat

memktgservices
Being on Facebook originally was fun – reconnecting with friends I hadn’t seen in years, staying in better touch with family out of state and even getting to give an apology to someone that was about 10 years overdue. There were no ads and no games – you could say Facebook life was much simpler. Fast forward to now. Everytime I log on, I’m shown more ads that I ever remember seeing.
Why I Would Give Up Facebook in a Heartbeat

Social Startups: GirlsAskGuys.com Answers Questions You Didn't Know You Had

MegHan.Hunt
In the “collaborative economy,” questions and answers are currency. For an interactive question and answer platform -- where you can ask the community for suggestions on anything from the best Christmas gift for your sister’s boyfriend to the best slow jams to listen to while in bed -- the site GirlsAskGuys.com shows promise.
Social Startups: GirlsAskGuys.com Answers Questions You Didn't Know You Had

5 Ways to Grow Your Online Community

Edwin Huertas
Long before social media networks emerged, companies had already realized the value and benefits of creating communities around their products and brands. And why not? When treated properly, these communities generate goodwill to the company’s customers and prospects.
5 Ways to Grow Your Online Community

Productivity and the Rise of Coworking for Freelancers

Daniel Green
Currently there are 53 million Americans freelancing, making up 34% of the total workforce, with freelancers predicted to make up 50% of the US workforce by 2020. With companies embracing remote-working for their employees (and making large savings on real estate costs), new start-ups have cropped up, implying that there is a growing market for remote workers who will regularly need an office space on a daily, weekly or even monthly basis.
Productivity and the Rise of Coworking for Freelancers

From Large Corporations to Startups, Work Is Becoming More Social

Kayla Minguez
Check out these two case studies to see how more organizations are meeting their employees' needs for social interaction during the workday.
From Large Corporations to Startups, Work Is Becoming More Social