Community managers are the voice of a brand on social media. They interact and engage with the brand’s followers daily, and they build virtual relationships with the community. Therefore, it's important to avoid these common community management mistakes.
Yesterday, I wrote about why Pinterest in the best social network for ecommerce. Today, let’s talk about how to get started on Pinterest. I’ve attached an infographic from Quick Sprout about getting your first follows onside.
General consensus seems to be that more followers is better. One of the big stories on Time the other day was " Caitlyn Jenner Reaches 1 Million Twitter Followers Faster Than @POTUS ". Who wouldn't want 1 million Twitter followers? It seems like a great way to be able to reach more people and influence them. It turns out that just because you have a substantial following, doesn't mean you can readily convert that following into a substantial impact.
Online or not, any community is going to have its, well, its completely awful human beings. The struggle, in both United States law and now with online communities in the 21st century, is how to balance the rights of individuals with the rights, privacy, and health of the community.
The Social Shake-up is getting underway now. Those of from Falcon Social who are going are eagerly awaiting kickoff. We’ve already taken a look at some of the panels we’re the most excited for. Some of the most intriguing panels will look at topics that our team here at Falcon Social has been thinking about a lot—the importance of communities (Online Community is Bigger and Badder Than Ever), (The Porsche Story: Using Content & Technololgy to Build Passion for an Iconic Brand) and how all of this is happening across a broader mix of channels (From Pinterest and Instagram to Meerkat and Periscope: How to Engage Your Core Audience).
Brands and online communities tend to suffer from a lack of qualitative participation when it comes to forums, comments or online conversation in general. After a while, fatigue can arise. It’s then important to find tricks and frameworks to keep the conversations alive and kicking.
Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.
It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world.