Recent Posts

Why Build an Online Community?

4Roads
While Social Media does have its place when building your community, there are other areas you need to focus on in order to connect on a deeper, more meaningful level. This article will show you where your attention needs to be drawn to and why it’s crucial to your on-going success.
Why Build an Online Community?

Which Side of the Twitter Algorithm Debate Are You On?

redpepperland
Twitter CFO Anthony Noto’s recent mention of platform changes that could take hold in 2015 has many users concerned about the integrity of the channel we know and love. Would you embrace the Twitter algorithm change, or are you up in arms?
Which Side of the Twitter Algorithm Debate Are You On?

Dreamforce 2014: Your Product Is Only as Good as Your Service

aberkson
There is a shift happening in the customer service community. Words like service, support and even call center are being replaced by new phrases like customer engagement and customer experience. The refrain recently has been “customer service is a marketing opportunity.”
Dreamforce 2014: Your Product Is Only as Good as Your Service

Future of Marketing Requires Wider Perspectives and Engaged Communities

Eric Melin
Brands need wider perspectives because the future of marketing won't look like advertising at all. Niche social communities can deliver personalized, experiential content and foster advocacy for the brands behind them.
Future of Marketing Requires Wider Perspectives and Engaged Communities

3 Customer Service Trends to Watch at Dreamforce

aberkson
It’s that time of year when masses of CRM vendors and professionals descend on San Francisco for Salesforce’s annual user conference, Dreamforce. It’s a good time to take stock of the CRM industry as a whole and consider where we’ve been, where we are and — most important — where we’re going.
3 Customer Service Trends to Watch at Dreamforce

Selecting the Right Tools for Your Online Community

4Roads
With so many tools to choose from, how do you go about selecting the ones that are right for your online community? In this article we’ll first look at the key factors involved in building your community, before suggesting some tools that might work for you.
Selecting the Right Tools for Your Online Community

Are You Building Social Media Community or a Self-Serving Empire?

PamMoore
In this episode of the Social Zoom Factor podcast I explain the difference between a real community built on trust and value versus a self-serving empire. I help you with a series of questions to help you identify if your behavior is attracting people to your brand, or if your social media strategies and tactics are pushing them away.
Are You Building Social Media Community or a Self-Serving Empire?

Socially Stephanie: The Secret to Using Hashtags for Your Business

StephanieFrasco
"Dear Socially Stephanie: My 16-year-old son says I need to start using hashtags in our social media posts. I don't want to date myself, but what is a hashtag? And how could they benefit my business's social strategy?"
Socially Stephanie: The Secret to Using Hashtags for Your Business

Community Management Is No Longer a Mystery

RachelHappe
After five years of learning together with our members, and documenting practices in hundreds of reports, we know what the core practices of successful communities are. Of those communities that have the best management practices, 85% of them can measure their value.
Community Management Is No Longer a Mystery

Proactive Community Management: How Social Networks Can Help Protect Kids Online

jessullrich
Increasingly, families talk to their kids about the importance of online safety, while others monitor their children’s use of social media with dedicated software programs. Unfortunately, discussion and monitoring can only go so far when it comes to protecting kids online.
Proactive Community Management: How Social Networks Can Help Protect Kids Online