How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

community management

June 24, 2015
It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don’t do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.
February 13, 2015
Do community managers and social media managers really have the same job? Or do people misuse the two terms? Join us on our journey for the truth.
community managers
October 06, 2014
A look at the one thing any social media managers can replicate from Nike, Starbucks, Gatorade and other admired brands in the social space, regardless of budget. It's a simple philosophy that will help all brands build authentic relationships and likable brands consumers recommend.
October 03, 2014
After five years of learning together with our members, and documenting practices in hundreds of reports, we know what the core practices of successful communities are. Of those communities that have the best management practices, 85% of them can measure their value.
September 05, 2014
"Dear Socially Stephanie: Up until now, I've been managing our social media. My company is growing and I just don't have the bandwidth to handle it all. I think it's time for me to hire someone to handle our social media. Should I hire a community manager or a social media manager, and what are the qualities I should be looking for?"
socially stephanie advice
August 02, 2014
Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Reach out to them and tell them what you’d like to accomplish with your community efforts. They may be able to help with their own personal networks, and later help to organize the community.
July 20, 2014
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
July 02, 2014
Superior online communities, those that achieve breakthrough results for their organizations, all share a common trait. Namely, they are treated as strategic initiatives and not campaigns, marketing programs, or skunk works efforts. Great communities are holistic, integrated initiatives that support an important business need.
June 29, 2014
Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to effectively own your customer relationship management. How do you bring this excellent customer service you may have offline on to your online presence?
June 28, 2014
Some marketers believe that the number of followers they have is an indication of their success on social media. Rather than getting caught up in the numbers game, they should refine their social media strategy to focus on customer engagement to build brand loyalty.