Online communities present multiple opportunities for enhanced business value. However, to have a successful community launch, companies must outline expectations, research best practices, and remain dedicated to community member needs.
It's critical that companies have clearly defined community engagement and growth goals to help them better manage and provide for their online audiences. Here are 3 important metrics to track to measure and manage community engagement.
Do you ever have trouble keeping track of all the various tasks you need to cover off each day across the various social media platforms on which your brand has a presence? The good people at The Whole Brain Group know this, so they’ve created an infographic which acts as a checklist for brands looking to ensure they’re making best use of their social channels.
For community managers, knowing the right questions to ask is the key to success. Why? If you can crack the code on what community members want and need from each other – and from the organization – then your content and conversations are much more likely to drive engagement.
Community managers are the voice of a brand on social media. They interact and engage with the brand’s followers daily, and they build virtual relationships with the community. Therefore, it's important to avoid these common community management mistakes.
If you work in the community or digital space, it's been impossible not to follow the turmoil at Reddit over the last week. It's been cause for a lot of anxiety because until this turmoil hit, Reddit was viewed as a community success story - if Reddit can't make community work, than who can?
Every social media platform has a community, and Instagram is no exception. There are tons of articles about community management for Facebook and Twitter, but not as many for Instagram. Managing a community on Instagram is different than managing a community on other platforms, but it’s nothing to fear. Here are six essential tips for community management on Instagram...
It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don’t do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.