Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and Industries5 Ways to Stay Ahead of the Social Business Curve at The Social Shake-UpThe Viral Nature of Management
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
"Dear Socially Stephanie: Up until now, I've been managing our social media. My company is growing and I just don't have the bandwidth to handle it all. I think it's time for me to hire someone to handle our social media. Should I hire a community manager or a social media manager, and what are the qualities I should be looking for?"
Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Reach out to them and tell them what you’d like to accomplish with your community efforts. They may be able to help with their own personal networks, and later help to organize the community.
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
Superior online communities, those that achieve breakthrough results for their organizations, all share a common trait. Namely, they are treated as strategic initiatives and not campaigns, marketing programs, or skunk works efforts. Great communities are holistic, integrated initiatives that support an important business need.
Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to effectively own your customer relationship management. How do you bring this excellent customer service you may have offline on to your online presence?
Some marketers believe that the number of followers they have is an indication of their success on social media. Rather than getting caught up in the numbers game, they should refine their social media strategy to focus on customer engagement to build brand loyalty.
To make contests and campaigns more professional and personalized on Facebook, social media marketers are turning to third party Facebook Apps. Here's an infographic on what Facebook Apps are, what they can do for your brand on Facebook and how you can put them to the best use.
While most of the media are focusing on ISIS’s use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. For example, ISIS understands that it only takes a handful of tweeters to steal a hashtag. Thus, they initially assembled a group of a couple hundred tweeters.
By now the world is recognizing the power employee advocacy can give to corporations. Recent data gives a glimpse at what any organization’s base of employees, provided with proper training and an automated platform for sharing, can do.
In a platform dominated by selfies and #foodporn, B2C brands are already using Instagram. But what about B2b? Uberflip's latest visual explains how B2B brands can leverage Instagram and gives examples of companies that are already quite good at it.