Online communities present multiple opportunities for enhanced business value. However, to have a successful community launch, companies must outline expectations, research best practices, and remain dedicated to community member needs.
It's critical that companies have clearly defined community engagement and growth goals to help them better manage and provide for their online audiences. Here are 3 important metrics to track to measure and manage community engagement.
Do you ever have trouble keeping track of all the various tasks you need to cover off each day across the various social media platforms on which your brand has a presence? The good people at The Whole Brain Group know this, so they’ve created an infographic which acts as a checklist for brands looking to ensure they’re making best use of their social channels.
For community managers, knowing the right questions to ask is the key to success. Why? If you can crack the code on what community members want and need from each other – and from the organization – then your content and conversations are much more likely to drive engagement.