Recent Posts

What Do You Get For $4,500 of Native Advertising?

chadpollitt
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
What Do You Get For $4,500 of Native Advertising?

Amazon and HBO Team Up in Content Distribution Deal

STMKent
As cable and Internet battle for audience share, the right to distribute content is becoming more valuable than the right to create it. But Amazon and HBO are betting that the best way to increase audience share is to share their audiences. If this experiment is successful, consumers can expect to see more partnerships like these in the future.
Amazon and HBO Team Up in Content Distribution Deal

C.R.E.A.M. (Content Rules Everything Around Me) for Wu-Tang Clan

STMKent
Musicians are still finding ways to make money with their art—and they’re learning that the content they create needs the right distribution strategy in order to pay dividends. With the right staging, Wu-Tang Clan's Once Upon A Time In Shaolin could become a hip-hop masterpiece for how it’s distributed as well as how it sounds.
C.R.E.A.M. (Content Rules Everything Around Me) for Wu-Tang Clan

Without a Distribution Strategy, Why Bother to Publish?

pruneau
Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.
Without a Distribution Strategy, Why Bother to Publish?

The Dirty Little Secret of Content Marketing

chadpollitt
Guess what? The only person who truly cares about the quality of your content is you. If what you offer can solve a user’s problem and/or entertain the appropriate audience, that’s what makes it quality content, not a perfectly written Shakespearean masterpiece.
The Dirty Little Secret of Content Marketing

Content Is King, But Distribution Is Queen and She Wears the Pants

chadpollitt
This year has seen many thought leaders chime in on the quantity versus quality content argument. The more time marketers spend on quality, the less time they have for production. Seems like a fair concern, right? Here’s the problem: 64 percent of content marketers feel they don’t use content effectively.
Content Is King, But Distribution Is Queen and She Wears the Pants

Will Thunderclap Give Everyone a Voice?

KarlOntario
Thunderclap is a service that has the ability to make anyone a thought leader. While the site is currently in a closed-beta phase, the concept makes plenty of sense. You visit the Thunderclap website and enter a message you want to spread, then you give the amount of people you’d like to send the message and a time limit for reaching that goal
Will Thunderclap Give Everyone a Voice?

The Google News Reader: The AP for the New Media Age

DanGreenfield