Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Editorial content enhances your commercial content. A content promotion strategy that incorporates both types and is focused on research can help increase your relevance. And that helps you reach your audience by doing more than just meeting their shopping needs.
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
As cable and Internet battle for audience share, the right to distribute content is becoming more valuable than the right to create it. But Amazon and HBO are betting that the best way to increase audience share is to share their audiences. If this experiment is successful, consumers can expect to see more partnerships like these in the future.
Musicians are still finding ways to make money with their art—and they’re learning that the content they create needs the right distribution strategy in order to pay dividends. With the right staging, Wu-Tang Clan's Once Upon A Time In Shaolin could become a hip-hop masterpiece for how it’s distributed as well as how it sounds.
Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.
Guess what? The only person who truly cares about the quality of your content is you. If what you offer can solve a user’s problem and/or entertain the appropriate audience, that’s what makes it quality content, not a perfectly written Shakespearean masterpiece.
This year has seen many thought leaders chime in on the quantity versus quality content argument. The more time marketers spend on quality, the less time they have for production. Seems like a fair concern, right? Here’s the problem: 64 percent of content marketers feel they don’t use content effectively.
Thunderclap is a service that has the ability to make anyone a thought leader. While the site is currently in a closed-beta phase, the concept makes plenty of sense. You visit the Thunderclap website and enter a message you want to spread, then you give the amount of people you’d like to send the message and a time limit for reaching that goal