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content distribution

April 21, 2015
Why should marketers care about easy, browser-based push notifications for their content? Because push notifications have a 30x better opt-in rate than email. Google just took browser-based push notifications mainstream.
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January 14, 2015
I tested out what would happen if I decided to share with my readers via a handful of different platforms, in essence syndicating my own post. My hope was that doing so would open it up to more readers than it would have attracted posting to the Kayak Online Marketing blog alone.
November 24, 2014
My friend Jonathan Barrick had the unique opportunity to cover the AdTech 2014 conference in New York City recently and collect digital trends, ideas, and opportunities from some of the biggest the companies in the business. He told me that there was a “distinct attitude shift about digital marketing” compared to other years and we are fortunate to have some of these observations today.
October 01, 2014
Editorial content enhances your commercial content. A content promotion strategy that incorporates both types and is focused on research can help increase your relevance. And that helps you reach your audience by doing more than just meeting their shopping needs.
August 27, 2014
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
April 29, 2014
As cable and Internet battle for audience share, the right to distribute content is becoming more valuable than the right to create it. But Amazon and HBO are betting that the best way to increase audience share is to share their audiences. If this experiment is successful, consumers can expect to see more partnerships like these in the future.
April 01, 2014
Musicians are still finding ways to make money with their art—and they’re learning that the content they create needs the right distribution strategy in order to pay dividends. With the right staging, Wu-Tang Clan's Once Upon A Time In Shaolin could become a hip-hop masterpiece for how it’s distributed as well as how it sounds.
December 16, 2013
Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.
November 21, 2013
Guess what? The only person who truly cares about the quality of your content is you. If what you offer can solve a user’s problem and/or entertain the appropriate audience, that’s what makes it quality content, not a perfectly written Shakespearean masterpiece.
October 24, 2013
This year has seen many thought leaders chime in on the quantity versus quality content argument. The more time marketers spend on quality, the less time they have for production. Seems like a fair concern, right? Here’s the problem: 64 percent of content marketers feel they don’t use content effectively.

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