It’s not good enough to take an approach of just publishing new content or sharing a new blog post on social media and then waiting for your audience to find it – there's too much stuff out there competing for attention, and your audience might never get a chance to read your great new article unless you actively work to promote and amplify your content marketing.
While StumbleUpon’s not the number one choice of social media platform for many it does have some tricks that you should check out. Here's an infographic outlining how to use StumbleUpon and the benefits of doing so.
Content discovery platform BuzzSumo continues to add features, this time adding a Facebook content analysis tool which examines trending content, by topic, amongst Facebook’s user-base. And given Facebook’s now the biggest source of referral traffic for many websites, this is info that all brands looking to maximize their Facebook engagement need to know. Here’s how it works.
As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.
One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is going to affect your customer’s experience across multiple channels. Here are some techniques to help you maximize your success in cross-channel distribution.
With over 2 billion users across the major social networks, it's no wonder so many brands and businesses are focusing their efforts on social media marketing. As bloggers continue to generate millions of new articles every day and anxiously wait and pray that they rank organically in the search results, it would be much more and effective for them to focus their efforts on the fast-paced world of viral and free traffic through social media.
So you’ve just finished a very good piece on a topic that your research shows is ‘hot’ right now (and thus meant to attract a lot of attention, shares and traffic to your blog). You’ve invested a lot of time in optimising the way your content flows as well as how your article ‘looks’, so that first-time readers can quickly scan through it, understand its value and decide to give it a closer look and (hopefully) a couple of shares.
Why should marketers care about easy, browser-based push notifications for their content? Because push notifications have a 30x better opt-in rate than email. Google just took browser-based push notifications mainstream.