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content distribution

September 21, 2015
As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.
July 23, 2015
One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is going to affect your customer’s experience across multiple channels. Here are some techniques to help you maximize your success in cross-channel distribution.
cross channel content
June 13, 2015
With over 2 billion users across the major social networks, it's no wonder so many brands and businesses are focusing their efforts on social media marketing. As bloggers continue to generate millions of new articles every day and anxiously wait and pray that they rank organically in the search results, it would be much more and effective for them to focus their efforts on the fast-paced world of viral and free traffic through social media.
5 Tips to Maximise Your Blog's Social Shares | Social Media Today
May 11, 2015
So you’ve just finished a very good piece on a topic that your research shows is ‘hot’ right now (and thus meant to attract a lot of attention, shares and traffic to your blog). You’ve invested a lot of time in optimising the way your content flows as well as how your article ‘looks’, so that first-time readers can quickly scan through it, understand its value and decide to give it a closer look and (hopefully) a couple of shares.
content distribution
April 21, 2015
Why should marketers care about easy, browser-based push notifications for their content? Because push notifications have a 30x better opt-in rate than email. Google just took browser-based push notifications mainstream.
google logo
January 14, 2015
I tested out what would happen if I decided to share with my readers via a handful of different platforms, in essence syndicating my own post. My hope was that doing so would open it up to more readers than it would have attracted posting to the Kayak Online Marketing blog alone.
November 24, 2014
My friend Jonathan Barrick had the unique opportunity to cover the AdTech 2014 conference in New York City recently and collect digital trends, ideas, and opportunities from some of the biggest the companies in the business. He told me that there was a “distinct attitude shift about digital marketing” compared to other years and we are fortunate to have some of these observations today.
October 01, 2014
Editorial content enhances your commercial content. A content promotion strategy that incorporates both types and is focused on research can help increase your relevance. And that helps you reach your audience by doing more than just meeting their shopping needs.
August 27, 2014
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
April 29, 2014
As cable and Internet battle for audience share, the right to distribute content is becoming more valuable than the right to create it. But Amazon and HBO are betting that the best way to increase audience share is to share their audiences. If this experiment is successful, consumers can expect to see more partnerships like these in the future.