It’s not good enough to take an approach of just publishing new content or sharing a new blog post on social media and then waiting for your audience to find it – there's too much stuff out there competing for attention, and your audience might never get a chance to read your great new article unless you actively work to promote and amplify your content marketing.
While StumbleUpon’s not the number one choice of social media platform for many it does have some tricks that you should check out. Here's an infographic outlining how to use StumbleUpon and the benefits of doing so.
Content discovery platform BuzzSumo continues to add features, this time adding a Facebook content analysis tool which examines trending content, by topic, amongst Facebook’s user-base. And given Facebook’s now the biggest source of referral traffic for many websites, this is info that all brands looking to maximize their Facebook engagement need to know. Here’s how it works.
As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.