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content marketing

September 02, 2015
Just because banks are in the financial industry doesn't mean they have to do more buttoned-down marketing. In this post, Brad Friedman outlines how and why banks should look to more creative content strategies in their marketing approach.
Digital Marketing And Banking: Stand Out And Link With Customers | Social Media Today
August 29, 2015
Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web . Experienced writers know it. Now you do too.
How to Take Advantage of the Web’s Two Most Important Words | Social Media Today
August 20, 2015
​ Everyone in social media and the wider digital marketing realm knows that content is crucial. But as more and more players move into the content marketing space, so too does that space get crowded, increasing the competition for attention and making it harder for each individual piece of content to stand out. So how do you make your branded material rise above and grab attention? LinkedIn has an answer.
LinkedIn Rocks Content Power Chords with New Content Strategy Guide | Social Media Today
August 19, 2015
Nearly all content marketing advice is broken out into one of two trains of thought - the tactical advice and the strategic. Both of these are important and rely on each other, but there is a missing third category that is rarely considered when talking about content marketing success.
Using Content Marketing to Build a Brand with Purpose | Social Media Today
August 18, 2015
The post you wrote was supposed to be out yesterday. How can you quickly find an image that will convey at least part of what your blog post is about, look great, be the right size, and optimally be free?
free images
August 18, 2015
In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made?
The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] | Social Media Today
August 11, 2015
In today’s busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the lack of simplicity confuses, disorients, or overwhelms a visitor, he or she will go elsewhere.
4 Secrets to Unleashing the Power of Simplicity | Social Media Today
August 06, 2015
Your content stream is one of the most important aspects of your social media strategy - not only does it connect you to existing customers, but it also gives you immediate access to potential prospects. But what do you do if you don't have the time or resources to create great content on a regular basis?
August 03, 2015
Your headline is the first—and possibly the only—chance you have to attract attention to the content you’ve written. That’s the writing on the wall. And it turns out that some kinds of headlines attract attention better. How should you write your headlines? “Your title will directly impact your click-through rate,” writes Jonathan Long for SEJ. “A horrible blog title will pull a low CTR, while a compelling title will pull a higher CTR. Makes sense, right?”
August 01, 2015
There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline.
A Content Marketing Metric Your CEO Will Love | Social Media Today