Determining the kinds of branded content your brand should create can be perplexing. This infographic from Feldman Creative aims to provide some guidance to help you make informed decisions when selecting types of branded content to create.
Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out but still true slogan: content is king.
Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed. Failure to lay this foundation can lead to misguided efforts, disinterested readership, and a waste of company and human resources. If you are just beginning to develop your content marketing campaign, or you are looking for a fresh start, the process of building from scratch is actually not so complicated. By understanding the aims of content marketing, developing your corporate identity, building your platform, and establishing a process of content creation that’s optimized, your team can count themselves among the growing number of marketers who feel confident and effective.
Multi-task much? A recent study conducted by Microsoft Corporation found that the average human now has a shorter attention span than a goldfish. A goldfish can focus for nine seconds; people are down to a mere eight seconds. With so much information coming at us from screens of all sizes, this news shouldn’t surprise us. So, what exactly does this mean for marketers? One thing it means is that brands must strive to fully understand their readers when creating and/or sharing content. If not, their readers will quickly seek out - and find - other brands that offer them the content they prefer. Column Five ’s infographic for Marketo , explains why publishing “bite-sized,” or “snackable” content is a popular (and effective) content marketing strategy.
Content marketing is an important element of being a social business and is closely related to the rise in popularity of social media. It’s through curating and creating relevant and engaging content that brands can leverage the full potential of social media. However, as more brands get on board with content marketing and the amount of available content continues to rise, it’s becoming more difficult to capture the attention of your target audience and convert them into customers.
So, have you done anything since last week? Are you paralyzed by fear? Just don’t know where to start? Think it’s too late? Fear and paralysis are understandable. But it’s not too late. You can still do this. Just like a solid plan will help you refocus when people try to derail your efforts during the year and will keep you headed toward your goals, creating a plan to DO the plan will end the paralysis and help you get moving.
A few years back, I became Right Source Marketing’s chief content officer. While that has meant a lot of different things to a lot of different people, for me, one of the key things it has allowed me to do is to put huge focus on planning, both for our company and our clients. I lead lots of content-driven marketing planning engagements — in 2015 I touched 13 different plans and drove implementation for a handful of others, ranging from funded startups to mature technology services businesses.
Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer, you might think video is out of bounds. It’s not. Video is perfectly doable for any size business in any field. And its advantages are huge.
The concept of "Content Chock" stipulates that reaching people through content will eventually become too difficult due to the vast amount of noise created by everyone producing content. But in this post, Randy Milanovic suggests that may not be the case, and that great content will always cut through.