Recent Posts

How to Determine the Fair Market Price of a Sponsored Article [DATA]

chadpollitt
Advertorials have been around for a long time in print, television and radio. However, as content marketing has moved online and become more main stream, a new form of advertorial was born.
How to Determine the Fair Market Price of a Sponsored Article [DATA]

6 Marketing Texts That Will Improve Your Strategy

Alistair Norman
Check out these six great examples of marketing texts to improve your SMS marketing strategy. According to research, approximately 90% of marketing texts still get opened. By being personalized, but not intrusive, your text message marketing can lead to great results. Here are some good examples.
6 Marketing Texts That Will Improve Your Strategy

What Makes a Great Infographic?

Wyzowl
Did you know that we remember 80% of what we see, yet only 20% of what we read? The power of visual content is hard to ignore. And that's why an infographic is such a valuable piece of content.
What Makes a Great Infographic?

Content Marketing Success: Two Case Studies

expresswriters
A look two content marketing pillars who have created the foundations of what a great content marketing strategy is all about! This should give you some basic inspiration that you will be able to take with you to your next content marketing meeting.
Content Marketing Success: Two Case Studies

What You Need to Know About Inbound Marketing

FernadoFlorez
The marketing world is filled with buzzwords, and it can be tricky to tell which tactics are the real deal and which are passing trends. Inbound Marketing has gained a lot of attention in the past few years. However, inbound techniques have been around long enough that they are unlikely to be replaced by the next big thing in the near future.
What You Need to Know About Inbound Marketing

Are Sponsored Articles a Part of Your 2015 Content Marketing Strategy?

nsholly
Mention sponsored articles and you’re likely to be met with looks of confusion or distrust. Maybe using a different term will help. Sponsored editorial content falls into the native advertising spectrum and deserves your attention if you haven’t already considered it.
Are Sponsored Articles a Part of Your 2015 Content Marketing Strategy?

Green Bay Couldn't Win with Field Goals, and Neither Can Content Marketers

Resonance
As content marketers with busy schedules, it’s easy to get into a checklist mentality. As long as we can check that blog post, that podcast, that weekly video tip off our lists, we figure we’re good. The question to ask ourselves is this: Are we scoring touchdowns, or are we just getting points on the board?
Green Bay Couldn't Win with Field Goals, and Neither Can Content Marketers

Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape

Brian Honigman
While YouTube is still a major traffic destination, there is a relatively new (although familiar) competitor on the scene that is slated to give YouTube a run for its money. That competitor is Facebook, and in a short period of time, they have been gaining some serious traction in the online video and content marketing space, and industry experts have been taking notice.
Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape

12 Ideas to Ignite Your Content NOW

markwschaefer
If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted. In this post, I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.”
12 Ideas to Ignite Your Content NOW

The Only Thing You Need to Know About Content Marketing Strategy

lacylu42
One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy. It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.
The Only Thing You Need to Know About Content Marketing Strategy