The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Boldly Take Your Content Where No One Has Gone Before: Tactics for Better Content and Competition Analysis . This webinar was sponsored by Act-On Software and featured...
Let’s face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”
Without solid content marketing, your best efforts to define yourselves online on various platforms would be lost. Why, you ask? Mainly because it’s through content marketing that companies can present a consistent message in order to engage and educate consumers. It can also be helpful. And being helpful can turn viewers into potential buyers of your product or service.
Crafting original, relevant, engaging content on a regular basis is only half of the job that any small business owner has to complete on time and on a budget. The other half is represented by the implementation of content marketing strategies set in place to make sure that your writing is visible amongst all the other options that search engine result pages (SERPs) normally deliver. Content syndication makes your job a whole lot easier by allowing you to gain visibility on various other platforms without actually being forced to redirect one dime towards the creation of new content pieces.
If you don’t want to go content insane, you need to include agile marketing tactics in your content plans to create content that converts. How? By starting simple, then analysing, reporting and adapting your content processes according to your analytical findings.
It is certainly no secret that on Facebook and other social channels, the more viral a nonprofit’s content, the more likely it is to be seen by a wider audience of potential supporters. This is why most organizations focus so much time creating content that will drive people to interact with it,...
Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you navigate your online resources properly, or else you risk a massive shadow cast upon your hard work. Let’s explore the ways in which you can promote your content, leaving no channel unturned.
Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.
Looking for a job? These days, it’s possible to find the best ones online. All you need is a proper presence in the world of internet. There are quite a few social media platforms that can be used for job search. For example, one of the largest social media platforms, Facebook can be of great help if you are looking for jobs.