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Just because banks are in the financial industry doesn't mean they have to do more buttoned-down marketing. In this post, Brad Friedman outlines how and why banks should look to more creative content strategies in their marketing approach.
Everyone in social media and the wider digital marketing realm knows that content is crucial. But as more and more players move into the content marketing space, so too does that space get crowded, increasing the competition for attention and making it harder for each individual piece of content to stand out. So how do you make your branded material rise above and grab attention? LinkedIn has an answer.
Nearly all content marketing advice is broken out into one of two trains of thought - the tactical advice and the strategic. Both of these are important and rely on each other, but there is a missing third category that is rarely considered when talking about content marketing success.
The post you wrote was supposed to be out yesterday. How can you quickly find an image that will convey at least part of what your blog post is about, look great, be the right size, and optimally be free?
In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made?
In today’s busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the lack of simplicity confuses, disorients, or overwhelms a visitor, he or she will go elsewhere.
Your content stream is one of the most important aspects of your social media strategy - not only does it connect you to existing customers, but it also gives you immediate access to potential prospects. But what do you do if you don't have the time or resources to create great content on a regular basis?
Your headline is the first—and possibly the only—chance you have to attract attention to the content you’ve written. That’s the writing on the wall. And it turns out that some kinds of headlines attract attention better. How should you write your headlines? “Your title will directly impact your click-through rate,” writes Jonathan Long for SEJ. “A horrible blog title will pull a low CTR, while a compelling title will pull a higher CTR. Makes sense, right?”
There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline.