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content marketing

May 22, 2015
Quora has become the premiere online Q&A site. Its feature-rich functions allow users to ask questions targeted to industry leaders or answer those to increase your reputation. Instead of researching about your topic on Google, you can simply search Quora, compile the best answers, and turn it into a blog post.
quora for blog ideas
May 20, 2015
If you’ve been reading my column for the last while you’ll see what catches my eye, and the majority of the public - sex sells, but not as well as it does when combined with humour. I also have a thing for Star Wars, but that is well beside the point.
May 19, 2015
A number of companies have recently taken up transparent content marketing and have started sharing internal information on campaign performance and internal stats. Adopting an "upfront" marketing attitude in which real numbers and reports are published is the quickest ways to build trust with your audience.
transparency, marketing
May 19, 2015
Failure is an option. In content marketing, the fails outnumber the successes 2:1. I’ll assume you want to be on the right side of this ratio. But recent history suggests it’s more likely you’ll go left and meet the fate of the majority. There are a number of reasons content marketers fail. If you want to summarize them all in one swoop for the sake of simplicity, it’d go something like this: Content marketers want shortcuts to success, but there are none.
May 18, 2015
Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers. And with so much hype and growing budget centered around content marketing, it's important to have a clear grasp on exactly what content marketing is. So, whether you're a business owner who's looking to gain a better understanding of content marketing, or a marketer who needs a helpful, shareable overview, this collection of infographics will be right up your alley.
Content Marketing Infographics
May 15, 2015
Social is both a content channel and a resource. Here are three great ways that social can give back, turbocharging your content marketing to boost performance and quality.
Social Can Turbocharge Your Content
May 14, 2015
Digital marketing is in no way limited to social media, websites, and email. Today, we’ll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, i nfluencer marketing , which Forbes contributor Kyle Wong defines as, “a form of marketing that identifies and targets individuals with influence over potential buyers.”
influencer marketing
May 13, 2015
As great as any content marketing project can be for your website, you need to be certain that you are only working with the right type of content when you are trying to market yourself in some manner. The ideas that you can use when generating your content marketing posts can help you to create data that may be attractive and enticing to any reader. Here are a few of the best options for you to try and use when creating the best possible content for use.
May 13, 2015
Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason and others, SEO copywriting best practices can’t and don’t guarantee a top ranking in Google’s search results. Nor can they promise a high conversion or click-thru rate.
May 11, 2015
As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content.
generation gap