One of the hardest phases in the life of a successful social network is monetization. It's kind of like the pupa stage of a butterfly: there's a lot of crazy effort going on to make sure things come out beautifully, and no one really knows if it worked until the very end. Pinterest, however, seems to be getting through that particular transition with relative ease, as evidenced by their announcement that they had recently broken 60 million buyable pins.
The instant gratification of a snack is undeniable, and it's no different in content marketing. Snackable content is perfect for on-the-go consumption - readers can see it, scan it and share it quickly. As social app adoption increases, so do opportunities for brands to use bite-sized content formats to feed large audiences.
Is your website fading into oblivion? It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed.
Many B2B marketers are either striking out or racking up very low batting averages. What gives? We won’t be able to pin all our problems on a singular shortcoming. However, as we dig deeper into sizable enterprises producing oodles of content, we do tend to uncover a very common problem: People Don’t Know Where to Find the Content They Need.
Companies of all size—from small businesses to Fortune 100 corporations—are starting to take their content creation and marketing seriously. Whether that's because they know quality content is part of Google's algorithm for SEO or because they've heard that content marketing is "in" right now doesn't matter. The important thing is that businesses today are mindful of creating content as part of their marketing strategy. The only problem is that quality often times takes a backseat to quantity, and in today's world of content overload, that's not a good thing. Use this post as a guide to creating shareable content.
There has been a lot of recent conversation about ad blocking: why more consumers are doing it, how more consumers are doing it, and how brands may get around it. Ad blocking is not a new trend. As Seth Godin recently noted, "Of course, people have been blocking ads forever. By ignoring them."
For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which "online advertising ... matches the form and function of the platform on which it appears," blurs if not outright obliterates the line between advertising and editorial. But native advertising can also ask other questions: What about when it's good? What does it mean when native advertising leads to good, innovative journalism?
Content marketing is one of the top performing process for driving commercial results in the modern marketplace. But creating consistent, engaging content can be a challenge. To assist with this, here's a listing of eight of the best tools to help content marketers stay on track.
As you can probably imagine, no matter how effective a marketing method is, if you aren’t using it correctly, you won’t be able to get any kind of decent results from it. That being said, allow me to share with you 3 of the most common - let alone critical - content marketing mistakes that are causing a lot of marketers to fail miserably.
It’s vital to nurture meaningful relationships with people who are ready and willing to support your projects. One of the most difficult things you will ever have to do online is reaching out to relevant audiences. This can only be achieved through trial and error, continuous experimentation, and, ultimately, by taking a chance and putting yourself out there. In the end, the road to building a strong community is also a road to self-discovery.