Recent Posts

3 Bad Content Moderation Rules That Actually Work

alistair.roque
Content moderation is more than just about control, so try bending the rules a bit to boost community interaction.
3 Bad Content Moderation Rules That Actually Work

How to Master Real-Time Engagement

Bernadette Coleman
Real-time marketing is about creating relevant timely content, the engagement experience with the reader and an incremental part of your overall marketing strategy. Start by crafting and refining content based on the types of conversations and events that enhance your brand. It’s not simply about current events, but rather a way to enter into a relevant and timely conversation or a moment that is authentic and relevant with your audience.
How to Master Real-Time Engagement

The State of Video Marketing in 2014 [INFOGRAPHIC]

BoldContent
Discover the most important video marketing statistics for 2014. These video marketing stats highlight the most important trends in video marketing in 2014. Included is the shift towards mobile, the rise of Facebook and the increase in video marketing budgets.
The State of Video Marketing in 2014 [INFOGRAPHIC]

Inviting Your Audience Through Social Media

Amelie Joseph
Social media sharing is a way through which you can share images, videos, and data’s with in few fractions of seconds. The amount of traffic that one can get through this type of sharing in social networks cannot be earned in anyothers. Incredible features and benefits are the two main reasons behind its success rate
Inviting Your Audience Through Social Media

10 Perfect Examples of Content Marketing

Lewis Robinson
The motto of content marketing is to create and distribute content that is consistent, relevant and valuable to an audience. The aim is not solely to ramp up the sales or social shares but to build brand name, create sharable visuals, provide great content and create value.
10 Perfect Examples of Content Marketing

Sales Enablement Will Be the Next Big Craze in Content Marketing

mcowlin
In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, and on about it.
Sales Enablement Will Be the Next Big Craze in Content Marketing

Evergreen Content: Why You Need It

taticeresa
It's hard to constantly publish and share unique and interesting content on a daily and ever hourly basis, that is why you need your evergreen content. Not only is evergreen a filler for your real-time and contextual content, it is also a crucial element to your foundational content.
Evergreen Content: Why You Need It

Return on Investment of Social Media

ECole93
What is social media's ROI, and how can it be measured? It's fair to say that many of our clients come to us with unrealistic expectations about social media. There are plenty of reasons for this, but I believe the biggest is that they become disillusioned by seeing other companies' content receiving hundreds of thousands of views each, and automatically expect the same levels of success for themselves.
Return on Investment of Social Media

Your Promotion Path: Choosing an Earned, Owned, Shared or Paid Media Content Strategy

nsholly
The Content Promotion Strategy Decision Tree is a flowchart designed to help you answer that question. Depending on your content marketing campaign’s timeframe, budget, and goals, you can determine whether an earned, owned, shared, paid, or converged media strategy makes the most sense for that campaign. You’ll also want to pay attention to which type of content fits into each strategy.
Your Promotion Path: Choosing an Earned, Owned, Shared or Paid Media Content Strategy

Create Content to Lead

Edwin Huertas
In his industry-rocking book, “The New Rules of Marketing & PR,” David Meerman Scott shares this insight: “Anybody who wants to be the leader has to have news coming out.” Or information. Regardless of whether you create a continuous stream of news about your company or industry, or whether you write a ton of feature articles and blog posts, the important thing is that you create a continuous stream of content.
Create Content to Lead