In 2010, many brands were still experimenting with social media as a potential marketing channel. At the time, only a handful of brands were on social, thus allowing a push heavy content strategy to work. It did not take long for brands to quickly realize that social media was a cost-effective marketing channel with one of the highest reach with millennials .
Storytelling is as old as humankind. Perhaps the first glimpse of it is seen in ancient hieroglyphics, stories depicted as pictures on walls. Fast forward to today and what would a campfire be without friends sitting around telling stories? We like stories because we can relate to them, w e see ourselves or people we know in them. It shows us that we aren’t all as different as we may appear.
Learn how to make your brand become a community of brand ambassadors rather than a pool of unconscious followers. Yes, having 20,000 followers provides credibility in a sense, but that can only take you so far.
Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - i f your brand is n' t able to deliver this type of interaction and transparency, it' s likely that you' ll fall behind the competition. And m ore often than not, the best way to meet such expectations is through content.
Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. Although inbound marketing hasn’t surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up in a very short period.
How do you identify a great copywriter? Is it their knowledge of the subject? Their ability to tell stories? Their grammatical abilities? In this post, Barry Feldman looks at the key qualities and traits brands should consider when hiring a writer - and what to look out for to avoid problems.
Creative story telling is important in an effective direct response marketing campaign. If you're doing a direct mail piece, you want to lead with a conversational opening piece, move gently into a heart-grabbing story, tie- in some proof with more stories, benefits and things that motivate people to buy, and then you close with a call to action and the direct response you want the prospective client to take.
We all know how important content is to SEO and marketing, but knowing what type of content to create can be confusing. Before we start creating content, we need to know the difference between the two main types: articles and blogs. This post will highlight the biggest differences between articles and blogs, and tell you why you need content.