Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
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New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
One of the most interesting things about setting content strategy, to my mind, is this: good brand development and good content marketing go hand-in-hand.
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you.
In this episode of the Social Zoom Factor podcast I share 25 content marketing ideas to inspire your creative juices to get unstuck and start delivering content that will engage, empower and organically attract your target audience to you and your brand.
In the micro-content and mobile world we live in, users consume content at lightning speed and text simply gets lost. Visual content is the only way to truly stand out and deliver strong messages and tell unique brand stories.
Any successful restaurateur will tell you that no matter how amazing the food may be, if it’s not served properly, the customer isn’t going to be receptive. The same goes for connecting with your audience through content on social media: It has to be presented in a way that makes it appetizing to your audience.
Many companies fail to understand that inbound and outbound tactics can coexist under a single integrated strategy. Here are four ways you can leverage inbound methodology to improve existing outbound marketing initiatives.
It seems everyone “knows” what social media marketing should be used for. But have we turned too far from the light?
There is an emerging need for a content marketing expert in many, if not most, organizations. Not only is this need a byproduct of strategic disciplines such as UI/UX, SEO, and social media, but it is a requirement in order to serve the content expectations of your audience.
Content Marketing, as a discipline, really follows the same rule set as a great Community Marketing program. The main difference between the old Community Marketing model and the new Content Marketing model is one that’s mandated by a new social age: the conversations we’re starting and participating in aren’t happening on our owned media channels.