In order for a blog to be considered a success, it has to abide not only by the strategy implemented to reach its goals, but also the foundation that supports it. A content strategy that brings fruit to a content marketing and social media marketing strategy is important in generating blog traffic, which you can turn into leads or customers. But how the blog is built and set up is just a crucial, if not even more so.
Most marketers have never heard of the startup, Keywee. However, after closing a $9.1 million Series A round of funding this week, they’re about to. Financing was led by Eric Schmidt’s Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs.
Free is a powerful tool. It’s the ultimate in lack of risk. For the consumer, you are receiving a product at no financial expenditure. In fact, the only downside of free for you as the recipient is that the vendor may not be serious. That means whatever product or service they offered you may never materialize, or could be incomplete or otherwise shoddy. This certainly is a risk, and should be weighed as you make your decision to enter an agreement for anything labeled “free.”
It’s time for the revolution. In fact it’s happening right now. The stampede towards mobile, in combination with the lure of social media, has created the perfect storm for the rise in content marketing. This changes the game completely for digital marketers, in terms of how they speak to their customers and prospects, with content the key to this emerging model of engagement, and social and mobile the vehicles for a brave new dawn.
Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Then you realize you aren’t converting your new contacts into new clients. So where’s the disconnect?
Companies across all industries are increasing their online presence. As a result, competition for consumer attention is growing as well. For companies looking to personalize their content, data and analytics are an integral part of the process.
If you want to build a successful content strategy, it’s time to ditch the content you want to create and start producing content that fits with the concerns and interest of your audience using accurate, data-driven buyer personas.
72% of marketers feel that content marketing is essential for their business. Yep, that's right, content is essential for business and a whopping 72% of you are in agreement. But if you're not one of these people and you solely rely on ads to drive traffic then just think of the opportunities that you could be missing out on!
Let’s imagine a company that produces a good deal of content. Jane is responsible for content management, and her boss keeps asking her to add paragraphs, add new pictures and links or insert rich media after the content is published. Again and again and again. And Jane has to fix the wrongs in every single content location and on every single platform. As a result, Jane never leaves work early, and that’s very wrong. Implementing reusable content would definitely change the situation.