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content marketing

July 23, 2016
Using Google Analytics properly makes you a far more effective digital marketer. This infographic outlines the key ways content marketers can utilize the tool.
Google Analytics: The A-to-Z Guide for Content Marketers [Infographic] | Social Media Today
July 21, 2016
In a new episode of The Social Zoom Factor podcast, Pam Moore looks at the key foundations and processes required to create and manage an effective business blog.
Blogging for Business: 10 Foundational Requirements for Success [Podcast] | Social Media Today
July 20, 2016
If you’re stuck on what to share as part of your social media marketing strategy, here are seven useful tips to get your content rolling, while also boosting your brand.
7 Effective Content Ideas to Boost Your Social Media Marketing Efforts | Social Media Today
July 13, 2016
How much does content marketing cost and what factors do you need to keep in mind? In this post, Barry Feldman outlines some of the most common factors.
Content Marketing Costs to Help You Budget Wisely | Social Media Today
July 10, 2016
Interactive content is one of the biggest upcoming trends in content marketing . Here are some tips on how to use interactive content for your brand.
How to Hook Your Audience with Interactive Content | Social Media Today
July 08, 2016
Both outsourcing and insourcing your content creation comes with challenges - so which option is best for you? Contributor Bob Carver examines in this post.
Should you Insource or Outsource Content? A Blended Approach May Be Best
July 06, 2016
SlideShare is a platform with a heap of potential, particularly for B2B brands. In this post, contributor Kevin Ho explains how Wishpond have maximized their SlideShare success.
slideshare marketing
July 06, 2016
As part of your content strategy, you need to be able to determine the impact of your efforts in order to allocate time and resources accordingly. Here are some key ways to do just that.
A Zen Approach to Measuring Content Marketing ROI | Social Media Today
July 05, 2016
Infographics can be a great way to convey information, but there are some key notes you need to keep in mind when looking to create your own.
July 01, 2016
This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
Developing a Content Marketing Strategy – How to Turn Engagement into ROI [Infographic] | Social Media Today