Recent Posts

Everyone's Thrilled About Content Marketing ... And Failing Miserably [INFOGRAPHIC]

Bob Hutchins
“Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. But if content is king, why is content marketing not working for so many businesses? Wouldn’t the methodical, practiced dissemination of “content” – one definition you might give to “content marketing” – be an obvious homerun with marketing departments of all shape and size?
Everyone's Thrilled About Content Marketing ... And Failing Miserably [INFOGRAPHIC]

Top 7 SEO and Content Predictions for 2015

amy_edwards88
In just two weeks we’ll be into 2015 (scary, I know!) – so with that in mind, today seemed like the perfect time to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.
Top 7 SEO and Content Predictions for 2015

5 More Marketing Trends for Your 2015 B2B Marketing Plan

Mike Sweeney
For a while there, companies were disproportionately focused on search marketing. And then, they were focused on social media marketing. Next, content marketing. All with a little mobile mixed in. What in the h*** ever happened to the old marketing mix, where everything was supposed to fit together?
5 More Marketing Trends for Your 2015 B2B Marketing Plan

How Major Brands Use LinkedIn for Content Marketing

matthew123456
Not surprisingly, LinkedIn was the most popular source of information for professional users, with 9 out of 10 of them regularly using it to keep abreast of industry updates and fresh content, ahead of new sites.
How Major Brands Use LinkedIn for Content Marketing

6 Pragmatic Content Marketing Predictions for 2015

FrankStrong
The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. Here are a few of them that stood out for me.
6 Pragmatic Content Marketing Predictions for 2015

How Smiling Can Increase Your Facebook Reach

Anthony Bosschem
I always wonder: Should I entice our audience with a thought-provoking question? Or cut to the chase with a bold statement, ending with an exclamation mark?
How Smiling Can Increase Your Facebook Reach

Your 2015 Content Marketing Strategy: 6 Magic Questions

Resonance
Yes, it’s true that we only have two weeks and some change left in 2014, but — hey, where are you going? Come back — it’ll be OK, I promise! Believe it or not, you still have time to put together a powerful content marketing strategy that will rock the house in 2015! It really boils down to answering six key questions.
Your 2015 Content Marketing Strategy: 6 Magic Questions

4 Content Marketing Trends to Follow in 2015

philcohen4
Email marketing's typically seen as a good way of distributing already existing content and to promote content and products to all the subscribers listed. But that's all going to change. The old model is steadily decreasing in its effectiveness and marketers are going to need to look at new ways to make use of email content marketing.
4 Content Marketing Trends to Follow in 2015

How to Develop a Strong Content Marketing Strategy for a Successful Blog

Christopher Jan Benitez
Forming an effective content marketing strategy for your blog is like setting up moves in a chess match. If done correctly, you will be able to a produce high-quality, actionable, and measurable content campaign that serves relevant information to your target audience on a consistent basis. From here, you will be able to meet your blogging goals much quicker.
How to Develop a Strong Content Marketing Strategy for a Successful Blog

3 Key Components to Building Social Media Campaigns That Drive Results

shuey03
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
3 Key Components to Building Social Media Campaigns That Drive Results