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NEWS

LinkedIn Shares Key Trends in B2B Marketing

LinkedIn says that more B2B buying activity now stems from creator content.

FEATURE

AI slop: The hidden enterprise risk CIOs can't ignore

NEWS

Creator content drives brand success on Snapchat

Snapchat's latest report highlights the value of connections that users make with influencer-led promotions in the app.

SPONSORED

Adobe Acrobat as a marketing tool? New AI features help you reach every stakeholder, every time

Marketers know better than anyone that how you present information is just as important as the information itself.

NEWS

How Nestlé turns creator content into brand-suitable ads at scale

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.

NEWS

How rising retail brands use influencers to combat digital overload

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.

NEWS

Meta Updates Marketing API To Align With Latest Ad Shifts

The changes will ensure that third-party ad management tools are aligned with Meta's metric focus.

BRIEF

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.

DEEP DIVE

What marketers need to know as branded films return to screens

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

BRIEF

Unilever’s creator marketing strategy takes center stage at World Cup

The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.

NEWS

For retail brands, TikTok Shop’s rise brings viral success — and disruption

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.

FEATURE

How generative AI is changing creative work

NEWS

Inside Walmart’s creator-driven social commerce playbook

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

NEWS

P&G’s Pritchard on how brands must navigate a new epoch in marketing

The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

FEATURE

ChatGPT and human resources: What HR leaders should know

NEWS

Oracle drops a truckload of CX-centric generative AI agents

NEWS

Life stage matters more than age for in-app brand promotions

A new study from Meta found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.

SPONSORED

5 ways multifamily video is driving leases — and saving teams time

Five data-backed tactics top operators use to increase lease conversion and streamline operations with video.

NEWS

TikTok looks beyond brand discovery with travel booking and more

The new TikTok Go travel offering will enable users to find and book travel without needing to leave the app.

NEWS

UK competition regulator looks into Google’s AI search

FEATURE

How watermarking AI content benefits businesses

NEWS

Google upgrades AI search ads: What marketers need to know

A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.

NEWS

Content diversification is key to engagement on Pinterest

New insight from the platform highlights the importance of variable signals within Pin recommendations.

BRIEF

Recycled content claims bill introduced in Congress

The bipartisan Recycled Materials Attribution Act aims to establish federal standards and ensure the Green Guides are updated accordingly.

NEWS

How Aerie is pushing back against AI content with Pamela Anderson

Chief marketer Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

NEWS

7 Digital Marketing Trends to Watch for in 2026

In the final post of our 2026 planning series, we look at some evolving industry shifts, including sharing behavior and emerging platforms.

NEWS

Sociable: Life stage matters more than age for in-app brand promotions

A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.

BRIEF

Colgate aims for stressed millennials with campaign about resilience

“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

BRIEF

Publicis weds creator, sports marketing for new Influential Sports unit

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

TIP

How to manage dependency risk in third-party ad tech

BRIEF

Publicis acquires AdgeAI to sift quality creative from content glut

The startup uses AI to track which creative or video assets are driving engagement and conversion to help optimize campaigns in real time.

NEWS

LinkedIn offers guidance on B2B product launches

Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.

NEWS

American Eagle rebalances marketing toward performance as sales slide

The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.

NEWS

LinkedIn tests suggested feeds

The move is designed to broaden user exposure and engagement in the app, and echoes a similar alternative feed test from last year.

NEWS

Canadian Government Looks To Bring News Content Back to Facebook

Two years after Meta banned Canadian publishers, the government is looking to arrange a new deal.

NEWS

LinkedIn Shares Tips for Maximizing Presence in AI Search

LinkedIn is now one of the most cited sources for AI chatbots.

SPONSORED

How to turn the insights you already have into better commercial outcomes

Your best decisions depend on insight you already have — if you can use it in time.

NEWS

LinkedIn shares tips on using articles to enhance engagement

The company noted that long-form posts help maximize reach, and that posts on its app are a leading reference source for AI chatbots.

NEWS

TikTok expands HubSpot integration

The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

NEWS

‘Dumb is hard to replicate’: How Garage Beer wins with content, community

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

NEWS

Report looks at how LinkedIn is dominating B2B queries in AI chatbots

A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

SPONSORED

The customer signals hiding in your ecommerce data — and what to do with them

Most ecommerce brands don’t use these 3 retention tactics. Learn how smart brands keep their customers.

NEWS

How MLB is leveraging automation and data to enhance fan messaging

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports.

NEWS

X Experiments With Paid Promotion Tags

The tags would bring X more into line with other social app disclosure features.

Q AND A

Why Lowe’s wants content creators in its network to pitch product ideas

Marketing chief Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.

SPONSORED

The social-to-shelf pipeline: Measuring what actually drives retail sales

How top CPG brands turn TikTok discovery into real sales, online and in store.

NEWS

How apartment operators can drive leasing through social media and streaming TV

Creating authentic short-form videos and streaming TV ads can help multifamily marketers draw tenants, said speakers at Apartmentalize.

BRIEF

Expedia bets on creator-led marketing with IShowSpeed partnership

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.

NEWS

5 Cannes Lions takeaways as marketers wrestle with an industry in flux

Marketing Dive caught up with attendees to ask them about their biggest surprises, frustrations and what they want to see more of at the festival.

BRIEF

American Eagle offers creators rewards to keep content flowing

The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing.

NEWS

TikTok Publishes New Guide to Effective Promotions

Some handy tips and pointers for getting the most out of new and existing tools.

NEWS

'Not-for-profit' biz models can make for better showcases, say Triple-i Initiative organizers

BRIEF

Influencer pay lacks transparency: Here’s what the numbers say

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

NEWS

Hinge’s chief marketer on why community is more than a marketing channel

Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.

BRIEF

Creator marketing now a ‘core media channel’ while search slows: IAB

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.

BRIEF

Axe addresses fragrance overuse with new campaign, spray tech

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

NEWS

Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers

The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.

BRIEF

VML: Marketing must balance consumer anxiety and hope in 2026

Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.

TIP

Omnichannel orchestration engages customers, drives revenue

NEWS

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

NEWS

How the World Cup fuels US soccer leagues and their brand partners

The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.

OPINION

Marketing’s next target audience? Co-workers

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.

NEWS

Track, trace and govern: Don't overlook AI outputs

NEWS

Snapchat report positions the app as a B2B marketing tool

New data released with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

SPONSORED

The new rules of social discovery and distribution

Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.

NEWS

Google takes issue with CMA's proposed search rules

SPONSORED

A data-driven playbook for building a high-performing multifamily marketing funnel

From awareness to lease — learn dynamic strategies to convert leads into loyal residents.

NEWS

UK Watchdog Pushes for Google AI Opt-Out

FEATURE

10 AI business use cases that produce measurable ROI

NEWS

LinkedIn Shares Tips on How To Boost Organic Posts [Infographic]

Some helpful pointers on how to use LinkedIn’s paid boosting option.

NEWS

X launches paid partnership labels for sponsored content

The new option is designed to provide additional transparency for brand partnerships and align the app with other social media platforms.

Q AND A

Brooks chief marketer on shaping a global brand vision, with help from Cynthia Erivo

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

SPONSORED

Structured launches AI-native Partner Marketing Execution Platform; Microsoft deploys globally

Microsoft goes all in on Structured's AI-Native PMEP, activating 550K+ partners globally.

NEWS

California advances compostables, recycled content labeling bills

The legislation divided trade groups over mass balance accounting, plastics in compost and more.

SPONSORED

The future of social: AI-augmented workflow plays

Stop the grind. Master the seven AI plays to scale your social without losing your brand’s soul.

NEWS

Why Unleashed Brands tapped VaynerX to pump up social media marketing

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

NEWS

PCR: The other 3-letter packaging mandate on brands’ radars

Brands are trying to remain in compliance with the increasing number of state recycled content mandates, but material availability and cost remain holdbacks, according to speakers at the Packaging Recycling Summit.

NEWS

Instagram Chief Outlines the Challenges of AI Content

IG chief Adam Mosseri says that AI tools are getting so good that creators need to take a new angle.

FEATURE

Agentic AI speeds curriculum drafting at General Assembly

BRIEF

New EU guidance on PPWR released less than 5 months from start date

Europen said the guidance “still falls short of providing the legal certainty and operational clarity businesses urgently require” ahead of Aug. 12. Implementing acts are still in the works.

BRIEF

Starbucks pilots TikTok program for boosting employee-generated content

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.

NEWS

Hubspot Publishes New Guide to Reddit Marketing for B2B Brands

Some handy pointers for B2B marketers.

NEWS

What Is Human-First Marketing? [Infographic]

Some key advice to keep in mind in your planning.

SPONSORED

From invisible to recommended: How brands become visible to AI shopping agents

Drive visibility, sales and loyalty across human and AI shopping journeys.

SPONSORED

Keeping it real: 3 trends redefining creative video marketing today

See the three creative video trends shaping how filmmakers and brands build emotional connection today.

NEWS

Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands

The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.

NEWS

Why American Family Insurance made a reality competition series for Hulu

CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.

NEWS

Why Tecovas made a short film about Texas instead of a traditional ad

The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.

NEWS

Unpacking the marketing industry trends forecast for 2026

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

DEEP DIVE

How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

BLOGPOST

Sitecore codifies best (code) practice with MVP class of 2026

NEWS

Valve tweaks and clarifies AI disclosure rules for Steam

NEWS

Partner marketing has always been messy, but AI can help

Vendors are deploying AI to cut approval bottlenecks and content headaches that make partner marketing so painful. But the technology is only as good as the human relationships underneath it.

NEWS

Qualtrics expands synthetic research marketing, testing tech

NEWS

AI disclosure labels don’t hurt ad performance: Here’s what the numbers say

As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.

NEWS

Instagram adds AI Creator labels

The feature is rolling out for accounts that post artificial intelligence-generated content, and the labels will appear on profiles and content.

NEWS

2026 Planning: Algorithmic Polarization

The debate around the impacts of algorithmic manipulation will heat up in 2026.

BRIEF

Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’

The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.

OPINION

The cash flow lever that most CFOs are missing in the tariff environment

While IC-DISC has long been a powerful export incentive, recent tariff actions have amplified its importance as a tool for stabilizing cash flow and offsetting rising costs.

NEWS

Why Tropicana is rejuvenating its creative but keeping the same strategy

CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.

NEWS

Under Pressure, LexisNexis Integrates Anthropic Legal AI

BRIEF

Harris Teeter promotes ‘treasure hunt’ shopping with new initiative

The grocer’s “Aisle Adventure” campaign taps social media influencers and original content to encourage shoppers to discover new products.

NEWS

Google Shares Coming AI-Powered Ad Innovations

Google's head of ads and commerce has shared some insights into what is coming.

NEWS

How Home Depot is crafting content on the road to the World Cup

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

BRIEF

Gartner: CMOs want AI transformation, but few are upgrading their skills

By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.

NEWS

NCTC adds Telgoo5 to its mobile mix for indie operators