So if you're a content marketer and you haven't been maximizing your potential for visualizing data, then it's about time you started. It can be incredibly overwhelming to begin producing your own infographics . Where do you start? Is it worth hiring an agency? Or perhaps it's better to contract a designer?
Content marketing is fast becoming the key tool in the modern marketers’ kit. But more than just content, audiences are seeking relevant, insightful and useful information, material that delivers on their needs rather than just promoting your business or seeking vanity metrics. LinkedIn has teamed with Brian Solis and Gaping Void to produce a new infographic looking at the importance of not just content, but 'remarkable content'.
Web publishers are seeing significant declines in their social media referral traffic, highlighting that content marketing may be losing it's effectiveness. But that's not the whole story - in this post, Chad Pollitt looks at some other logical reasons why publishers might be seeing such declines, and what they can do about it.
There are a number of amazing tools available for content marketing efforts and new ones are created continuously. But before any tools can be considered, a business must assess where it is in the 4-step process of developing a content marketing campaign.
The fact of the matter is you're human, you're going to make mistakes. The important thing is that you learn from them. In this post, Bob Carver shares some of the mistake he and his team have made in content marketing, and shares the lessons learned to help you avoid similar slip-ups.
“We never call anything that’s good ‘content.’ Nobody walks out of a movie they loved and says, ‘Wow! What great content!’ Nobody listens to ‘content’ on their way to work in the morning. Do you think anybody ever called Ernest Hemingway a ‘content creator’? If they did, I bet he would punch ‘em in the nose.” – Greg Satell
Brands looking to develop a content marketing strategy should c onsider creating a marketing content hub and populating it regularly not only with blog posts or homegrown content, but with curated , user generated, co-created and various types of media your prospects find relevant and useful. Barry Feldman shares some tips in this post.
Your products and services may be great, but to be meaningful that value must be understood by people who want what you’re offering. For that reason alone, your business needs a blog. But don’t take my word for it, there’s plenty of hard data to back that up.
*This piece was written by Likeable Local's Community Manager, Donna Parisi. As a social media connoisseur, it's likely you sometimes find yourself in a bit of a pickle when it comes to consistently finding and posting relevant content on all of your social media networks. Believe it or not, as...
So you’ve finally created an infographic , and you’re very proud with how it looks. You’ve spent hours perfecting it, and now it’s finally time to release it onto the world wide web. How can you be sure that people will actually see your infographic and share it?