Every minute there are 100,000 new Tweets, 40,000 Facebook updates, 40,000 Instagram photos added and 30 hours of YouTube videos added to the Internet. That is an enormous amount of new content being generated every minute of every day. Much of this content is coming from marketers and the deluge will only get worse as more marketers become content marketers.
Whatever your view is towards Content Shock—whether you’re ready for it with new content formats, believe distribution or earned media should be our new focus, or just want to write it off as a buzzword—the reality is that the Internet is saturated with content and long-form text will likely be the first to get ignored. Yet copywriters have consistently managed to engage and convert with what’s likely today’s least loved content format. There must be something to that.
Everyone is telling us to produce content. Content marketing is the cure for all our social media ills according to the experts. Great. Problem solved. I'll just go and create some content. Once that's finished, I'll create some more. Then some more and then, you guessed it, some more. Does anyone else see a problem here? Most of us don't have the time to keep producing original content on an almost industrial scale.
The content marketing engines are primed for the year ahead. According to the 2015 Content Marketing Report, 55% of B2B businesses surveyed are increasing their content marketing budget for 2015. While the financial spigots may be opening, producing quality content may still be a challenge. Time, talent and ideas will still restrict the volume of content that can be generated. To reach their content marketing goals businesses will need to be strategic in their approach. In this blog post we will look at seven smarter ways that you can repurpose content for your website.
Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to fully capitalize on the original promise of having an online business presence. What is inbound marketing! As its name suggests, drawing customers into a business with helpful, entertaining, educational and – above all – high quality content that appears on the business website.
Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept.
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms and A/B testing to measurement and curation , there’s no shortage of technology. Despite all of this advancement, one thing still holds true – search engines and social media are the perceived gatekeepers of content visibility – and rightfully so. They have been, almost exclusively, for nearly 20 years.
The first thing you do after publishing a blog post is to share it with your social network. This typically implies Facebook, Twitter, Email, LinkedIn, reddit, etc. Studies have found that Facebook users engage quite actively during Thursdays and Fridays. On Twitter, the engagement rates are seen to be higher during the weekends. The time of the day your post reaches the community matters too. News and magazine updates (including blog posts) are more likely to be opened during the lunch hours.
Content marketing is big. Really big. You won’t believe just how vastly, hugely, mind-bogglingly big it is. And that creates an equally big problem for content marketers – how do you make sure your content gets noticed?