Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept.
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms and A/B testing to measurement and curation , there’s no shortage of technology. Despite all of this advancement, one thing still holds true – search engines and social media are the perceived gatekeepers of content visibility – and rightfully so. They have been, almost exclusively, for nearly 20 years.
The first thing you do after publishing a blog post is to share it with your social network. This typically implies Facebook, Twitter, Email, LinkedIn, reddit, etc. Studies have found that Facebook users engage quite actively during Thursdays and Fridays. On Twitter, the engagement rates are seen to be higher during the weekends. The time of the day your post reaches the community matters too. News and magazine updates (including blog posts) are more likely to be opened during the lunch hours.
Content marketing is big. Really big. You won’t believe just how vastly, hugely, mind-bogglingly big it is. And that creates an equally big problem for content marketers – how do you make sure your content gets noticed?
It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle.
If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave--or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it.
Here’s the bad news about social media marketing: it demands an endless stream of content, updates, and interaction from you (and we know how busy you already are, right?) Here’s the good news: with the right framework, creating a healthy stream of social media content for your profiles will become much easier (and more effective to boot). Instead of taking a guess at what your fans and followers would be interested in seeing every time you send a tweet or post to Facebook, you can set up strategic categories from which to pull engaging content.
If you’ve ever read the bestselling book “The Tao of Twitter” by Mark Schaefer then you already know that he is an author, seasoned marketer and must-see international speaker. Schaefer stopped by to chat with social media expert Joel Comm about his new book titled "The Content Code – Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business."
Let’s face it: not all brands that we hear about are as hip, recognizable, popular and well-established as Old Spice, Coca Cola or Red Bull. As a content creator, you may have to craft killer copy with real substance for plumbing companies, accounting firms and businesses selling construction supplies. In all honesty, such players operating in yawn-inspiring niches are far from glamorous, so how could you use your mind and your pen to make these industries shine on their own?
This week I had the pleasure to interview one of the top 50 social marketing/content marketing influencers in the world! We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning! One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives! We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.