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How to Fix Ad Measurement With Incrementality Testing and Experiments
By Trevor Testwuide, Co-founder and CEO, Measured • Posted: March 28, 2022 -
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TikTok Adds New Tools to Better Enable Users to Credit Trend Originators
By Andrew Hutchinson • Posted: May 18, 2022 -
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Instagram Launches Updated Creator Tags to Provide More Credit for Content Contributors
Posted: March 7, 2022 -
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YouTube Launches New ‘Study Hall’ Initiative Which Will Enable Users to Earn College Credits Online
Posted: Jan. 24, 2023 -
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TikTok Provides Guidance and Ad Credits to SMBs for Small Business Saturday
By Andrew Hutchinson • Posted: Nov. 14, 2022 -
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Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination
By Andrew Hutchinson • Posted: June 21, 2022 -
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Meta Launches New Video Series to Explore the Coming Opportunities of the Metaverse
Posted: July 26, 2022 -
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X Announces Lower-Cost Verification for Organizations Package To Lure SMBs
By Andrew Hutchinson • Posted: Jan. 3, 2024 -
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X Incentivizes Brands to Sign up To Verified for Organizations
By Andrew Hutchinson • Posted: April 13, 2024 -
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TikTok Announces Events and Support Initiatives for Black History Month
By Andrew Hutchinson • Posted: Jan. 31, 2022 -
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TikTok Launches New Resources for Mental Health Awareness Month
By Andrew Hutchinson • Posted: May 15, 2023 -
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TikTok Announces New Partnership to Facilitate Multi-Touch Attribution
By Andrew Hutchinson • Posted: Sept. 7, 2023 -
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Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content
By Andrew Hutchinson • Posted: April 20, 2022 -
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X’s $1 Fee Initiative Is Likely to Further Erode the Relevance of the Platform
By Andrew Hutchinson • Posted: Oct. 18, 2023 -
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Instagram’s Testing Full-Length Reels Replays Within Stories
By Andrew Hutchinson • Posted: March 22, 2023 -
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Twitter Adds New Thread Creation Tools to its ‘Twitter Toolbox’ Collection of Recommended Apps
By Andrew Hutchinson • Posted: Sept. 15, 2022 -
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TikTok Calls for Submissions to its 2023 European Ad Awards
By Andrew Hutchinson • Posted: June 13, 2023