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customer acquisition

August 27, 2015
Studies show that if someone has a problem with your business, they’re very likely to take it to Facebook or Twitter. Not only do people tend to “flame” and “troll” on your favorite social media sites, but according to research from VB Insight, consumers complain on social media about local or corporate companies about 879 million times a year. Ten percent of these people make a complaint every day.
August 21, 2015
Today, the same playing rules for advertising on social media simply don’t apply, because the competition for time and attention is so much greater. Today, advertisers aren’t just competing with each other for people’s time and attention; they’re also competing with their target audiences’ friends, family members, colleagues, stupid YouTube videos, obnoxious memes and the general phenomenon of content overload.
paid social
June 11, 2015
One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce gives some insight into the process of acquiring customers via social media.
April 06, 2015
There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it?
word of mouth and presence
October 11, 2014
All brands want attention. All brands want awareness. And many brands do a lot of work to gain these, and then they stop. Fans, followers, email lists are the customer giving you permission to talk to them.
August 24, 2014
Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.
August 03, 2014
Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and tools. However, you might be surprised by how effective certain deceptively simple words can be.
May 27, 2014
Blogging can be an amazing experience. It can also be the most draining, tiring, frustrating, and demoralizing thing you will do as an online entrepreneur. The main reason for this is that it takes a really long time to see results from your efforts.
January 20, 2014
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase.
November 18, 2013
Fishing seems simple. Throw a line in the water, wait for a bite, reel in a fish. But real fishing, just like fishing for customers on Facebook, is actually deceptively difficult. It requires finesse, strategy and skill. Facebook is a busy pond full of anglers, all fighting to land as customers.

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