Did you know that 88% of Americans use the internet on a regular basis, and that 50% of money spent on retail is influenced by the internet? This massive shift in consumer behavior creates new challenges and opportunities for new startups - this inforgraphic outlines seven ways to capitalize on the shift and boost your bottom line.
If you struggle to make and retain new customers, you’re hardly alone. In fact, acquiring new customers is often named as one of biggest challenges facing SMEs . But there are tried and true tactics to acquiring new leads - here's a guide on some key processes to follow.
Studies show that if someone has a problem with your business, they’re very likely to take it to Facebook or Twitter. Not only do people tend to “flame” and “troll” on your favorite social media sites, but according to research from VB Insight, consumers complain on social media about local or corporate companies about 879 million times a year. Ten percent of these people make a complaint every day.
Today, the same playing rules for advertising on social media simply don’t apply, because the competition for time and attention is so much greater. Today, advertisers aren’t just competing with each other for people’s time and attention; they’re also competing with their target audiences’ friends, family members, colleagues, stupid YouTube videos, obnoxious memes and the general phenomenon of content overload.
One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce gives some insight into the process of acquiring customers via social media.
There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it?
All brands want attention. All brands want awareness. And many brands do a lot of work to gain these, and then they stop. Fans, followers, email lists are the customer giving you permission to talk to them.
Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and tools. However, you might be surprised by how effective certain deceptively simple words can be.