Recent Posts

The Social Side of Back-to-School Shopping [INFOGRAPHIC]

Irfan Ahmad
Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.
The Social Side of Back-to-School Shopping [INFOGRAPHIC]

Powerful Words That Will Help You Turn Everyday Copy Into Conversions [INFOGRAPHIC]

Irfan Ahmad
Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and tools. However, you might be surprised by how effective certain deceptively simple words can be.
Powerful Words That Will Help You Turn Everyday Copy Into Conversions [INFOGRAPHIC]

How Do You Turn Blog readers Into Paying Customers?

KeithGriffis
Blogging can be an amazing experience. It can also be the most draining, tiring, frustrating, and demoralizing thing you will do as an online entrepreneur. The main reason for this is that it takes a really long time to see results from your efforts.
How Do You Turn Blog readers Into Paying Customers?

Why B2B Marketing Must Embrace Ninja Customers

JasonBaer
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase.
Why B2B Marketing Must Embrace Ninja Customers

Fishing on Facebook: A Guide for Businesses [INFOGRAPHIC]

Irfan Ahmad
Fishing seems simple. Throw a line in the water, wait for a bite, reel in a fish. But real fishing, just like fishing for customers on Facebook, is actually deceptively difficult. It requires finesse, strategy and skill. Facebook is a busy pond full of anglers, all fighting to land as customers.
Fishing on Facebook: A Guide for Businesses [INFOGRAPHIC]

10 Ways to Convert More Customers Using Psychology [Infographic]

AnitaLoomba
Converting leads into customers is a top marketing goal for businesses. A few months ago I had shared an infographic that outlined 10 Things Your Customers Wished You Knew About Them. Understanding your customers is important for not only making good business decisions, but also because it’s the first step in creating brand awareness so your prospects discover who you are. The next step of this process is informing and educating these prospects, so they eventually convert into a lead or sale.
10 Ways to Convert More Customers Using Psychology [Infographic]

Customer Acquisition: The Fourth Pillar of Social Media

DebraEllis
Customer acquisition is the only pillar of social media that cannot stand alone. Brands can attract tens of thousands of fans and followers without ever acquiring a new customer or making a single sale attributable to the channel. Ouch!
Customer Acquisition: The Fourth Pillar of Social Media

Email Is For Retention, Paid Search Is For Acquisition

MyCreativeTeam