Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
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New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Many businesses worry about customers posting negative reviews online and the impact those negative reviews may have on their business. While this is a legitimate concern, a bad review is far more powerful when there are no good reviews online to out weigh the bad.Today, business owners who want to have a say in how their business is reported online MUST be proactive in managing what is being said about them online.
“Your call is important to us.” The recorded robot voice doesn’t make us feel very important, does it? Is there anything more frustrating than not being heard? And yet so many organizations don’t take the time to really listen to customer feedback. Are you doing the best job you can?
Complaining to a company about their product or service used to involve a phone call, an email or a letter. The birth of social media has changed the rules completely. Organizations now need to be equipped to capture customer feedback via social media as well. But where does one draw the line? This article explores the new rules of customer service and complaint management in a social media world.