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customer feedback

June 12, 2015
Customer reviews are a critical part of your online marketing process. While much of this element is in the hands of your customers, there are some things you can do - in addition to providing a great customer experience - that can help maximise the feedback and review process.
5 Ways To Make Customer Reviews Work To Your Advantage | Social Media Today
October 28, 2014
Some brands are overwhelmed by the amount of feedback they receive; they are rendered paralysed by it and they end up ignoring every type of input, thus disconnecting from their current customers, potential customers and other opportunities. In this post, I present a few ways to get the most value out of your online feedback.
online feedback
July 20, 2014
Many businesses worry about customers posting negative reviews online and the impact those negative reviews may have on their business. While this is a legitimate concern, a bad review is far more powerful when there are no good reviews online to out weigh the bad.Today, business owners who want to have a say in how their business is reported online MUST be proactive in managing what is being said about them online.
October 21, 2013
“Your call is important to us.” The recorded robot voice doesn’t make us feel very important, does it? Is there anything more frustrating than not being heard? And yet so many organizations don’t take the time to really listen to customer feedback. Are you doing the best job you can?
March 27, 2012
Complaining to a company about their product or service used to involve a phone call, an email or a letter. The birth of social media has changed the rules completely. Organizations now need to be equipped to capture customer feedback via social media as well. But where does one draw the line? This article explores the new rules of customer service and complaint management in a social media world.
September 30, 2010
As a marketer, it is important to listen as often as you market. In some cases, you might even have to hear more than you talk yourself. Listening is an important part of Social Media as it not only keeps you in pace with how the market is shaping out, but also, more importantly gives you updated...
April 20, 2010
Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it's here to stay. Consumers have a voice , and it's being heard loud and clear to...
April 06, 2010
This isn't a post about how, as @MegFowler puts it “If you make a crappy product and treat your customers badly, all the “connecting” and ‘conversation' in the world won't save you”. We have lots of posts about how Social Media raises the expectations of customer service , and those whose non-...
April 06, 2010
Do you have a plan for when your customers or prospects tweet your pricing? Do you have a process or workflow that will respond to someone when they crowdsource your pricing? This is the new frontier of virtual guerilla sales warfare — you need to be ready. Consumers have figured out that they have...