e-Marketer recently reported on a November 2014 study by YouGov which says the top reason (at 62%) US Internet users post reviews is to help others make good purchasing decisions. Another said they thought it’s “polite” to provide feedback, and a quarter or so were split between making sure the word gets out about good businesses out there and their own positive experiences.
Holidays is the time of the year when we get an opportunity to show our love for our families, express our gratitude to our employees, and show our appreciation to our business partners. Most of the time we do so through gift-giving. And who doesn’t love gifts, right?
Us, marketers, we love buzz words. Omni-channel. Real-time marketing. Retargeting. The list goes on. Each one of us wants to show off how cool, cutting-edge, and tuned-in with modern times our brand is. And all the while we are missing the most important measure of all – relationship capital.
In parallel to technology considerations, the single most important success factor for most companies is The Customer. These days all activities related to the customer must be ramped up and more responsive to customer needs and desires.
Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and tools. However, you might be surprised by how effective certain deceptively simple words can be.
I had somebody tweet me saying that I was naive and misguided if I thought ROI wasn’t important. He missed the point. I’m not saying that ROI isn’t important, because it is. What I am saying is that being able to track an ROI isn’t important on some of the things that we know we should be doing.