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customer relations

March 30, 2015
e-Marketer recently reported on a November 2014 study by YouGov which says the top reason (at 62%) US Internet users post reviews is to help others make good purchasing decisions. Another said they thought it’s “polite” to provide feedback, and a quarter or so were split between making sure the word gets out about good businesses out there and their own positive experiences.
customer reviews and business risk
December 28, 2014
Holidays is the time of the year when we get an opportunity to show our love for our families, express our gratitude to our employees, and show our appreciation to our business partners. Most of the time we do so through gift-giving. And who doesn’t love gifts, right?
November 18, 2014
Us, marketers, we love buzz words. Omni-channel. Real-time marketing. Retargeting. The list goes on. Each one of us wants to show off how cool, cutting-edge, and tuned-in with modern times our brand is. And all the while we are missing the most important measure of all – relationship capital.
November 18, 2014
In parallel to technology considerations, the single most important success factor for most companies is The Customer. These days all activities related to the customer must be ramped up and more responsive to customer needs and desires.
October 12, 2014
Your customers are connected to you in large numbers through social media. Use it.
social media customer service
September 22, 2014
Many salespeople and managers haven’t figured out how to incorporate CRM tools into their work flow. They think of using CRM as another task piled onto already packed, often unrealistic agendas.
September 21, 2014
You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?
August 03, 2014
Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and tools. However, you might be surprised by how effective certain deceptively simple words can be.
July 20, 2014
Think back to when you were a kid. Did you enjoy sitting on the mat listening to the teacher read you a story? Or did you prefer to sit at your desk?
March 14, 2012
I had somebody tweet me saying that I was naive and misguided if I thought ROI wasn’t important. He missed the point. I’m not saying that ROI isn’t important, because it is. What I am saying is that being able to track an ROI isn’t important on some of the things that we know we should be doing.