Recent Posts

Why Companies Must Invest In Experience Management

Ekaterina
Us, marketers, we love buzz words. Omni-channel. Real-time marketing. Retargeting. The list goes on. Each one of us wants to show off how cool, cutting-edge, and tuned-in with modern times our brand is. And all the while we are missing the most important measure of all – relationship capital.
Why Companies Must Invest In Experience Management

'Tech Savvy' for Midsized Companies Means 'Customer Savvy'

JulieHunt
In parallel to technology considerations, the single most important success factor for most companies is The Customer. These days all activities related to the customer must be ramped up and more responsive to customer needs and desires.
'Tech Savvy' for Midsized Companies Means 'Customer Savvy'

How to Use Social Media to Improve Customer Relations [INFOGRAPHIC]

Irfan Ahmad
Your customers are connected to you in large numbers through social media. Use it.
How to Use Social Media to Improve Customer Relations [INFOGRAPHIC]

How Much Time Will Our CRM System Take From Me?

DaveBrock
Many salespeople and managers haven’t figured out how to incorporate CRM tools into their work flow. They think of using CRM as another task piled onto already packed, often unrealistic agendas.
How Much Time Will Our CRM System Take From Me?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Christine Oneto
You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?
Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Powerful Words That Will Help You Turn Everyday Copy Into Conversions [INFOGRAPHIC]

Irfan Ahmad
Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and tools. However, you might be surprised by how effective certain deceptively simple words can be.
Powerful Words That Will Help You Turn Everyday Copy Into Conversions [INFOGRAPHIC]

Why The Story Of Your Brand Is Important To Your Success

Chad Egeland
Think back to when you were a kid. Did you enjoy sitting on the mat listening to the teacher read you a story? Or did you prefer to sit at your desk?
Why The Story Of Your Brand Is Important To Your Success

Why Relationships Matter and ROI Doesn’t

DavidJohnson4
I had somebody tweet me saying that I was naive and misguided if I thought ROI wasn’t important. He missed the point. I’m not saying that ROI isn’t important, because it is. What I am saying is that being able to track an ROI isn’t important on some of the things that we know we should be doing.
Why Relationships Matter and ROI Doesn’t

Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

saraheaton
Do you know where your customers are? They may be online, cultivating social media relationships with your staff. Today's customers crave connection. If you don't connect with them, your staff may do it for you. Is that really something you want going on without your knowledge? Build your social media literacy to boost business and keep customers.
Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

Help Me, Help You - A Digital Marketer's Plea

Dominique Ellis
It's one of the great scenes in Jerry Maguire. We all know it. Jerry is standing there in the locker room, at his wits' end, begging a towel-clad football player to please for the love of God just give him something to work with. It’s not uncommon for marketers, especially those working in digital marketing, to find themselves in a similar situation. A client wants something up: a Facebook Page, a website, that promotion they’re launching on Twitter, etc. NOW. And herein lies the problem. They want it now. They think that building out a promotion on a Facebook page takes mere minutes, so despite your better judgment, you say "Okay." Then, you get bupkis. It's enough to leave you standing there waving your arms and screaming that phrase we've all come to know too well. “Help me, Help YOU!”