- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Many salespeople and managers haven’t figured out how to incorporate CRM tools into their work flow. They think of using CRM as another task piled onto already packed, often unrealistic agendas.
You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?
Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and tools. However, you might be surprised by how effective certain deceptively simple words can be.
Think back to when you were a kid. Did you enjoy sitting on the mat listening to the teacher read you a story? Or did you prefer to sit at your desk?
I had somebody tweet me saying that I was naive and misguided if I thought ROI wasn’t important. He missed the point. I’m not saying that ROI isn’t important, because it is. What I am saying is that being able to track an ROI isn’t important on some of the things that we know we should be doing.
Do you know where your customers are? They may be online, cultivating social media relationships with your staff. Today's customers crave connection. If you don't connect with them, your staff may do it for you. Is that really something you want going on without your knowledge? Build your social media literacy to boost business and keep customers.
It's one of the great scenes in Jerry Maguire. We all know it. Jerry is standing there in the locker room, at his wits' end, begging a towel-clad football player to please for the love of God just give him something to work with. It’s not uncommon for marketers, especially those working in digital marketing, to find themselves in a similar situation. A client wants something up: a Facebook Page, a website, that promotion they’re launching on Twitter, etc. NOW. And herein lies the problem. They want it now. They think that building out a promotion on a Facebook page takes mere minutes, so despite your better judgment, you say "Okay." Then, you get bupkis. It's enough to leave you standing there waving your arms and screaming that phrase we've all come to know too well. “Help me, Help YOU!”