It's one of the great scenes in Jerry Maguire. We all know it. Jerry is standing there in the locker room, at his wits' end, begging a towel-clad football player to please for the love of God just give him something to work with.
It’s not uncommon for marketers, especially those working in digital marketing, to find themselves in a similar situation. A client wants something up: a Facebook Page, a website, that promotion they’re launching on Twitter, etc. NOW. And herein lies the problem. They want it now. They think that building out a promotion on a Facebook page takes mere minutes, so despite your better judgment, you say "Okay." Then, you get bupkis. It's enough to leave you standing there waving your arms and screaming that phrase we've all come to know too well. “Help me, Help YOU!”