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customer reviews

August 22, 2014
Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
December 26, 2012
According to Nielsen’s "Global Trust in Advertising and Brand Messages" report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers said they trust recommendations from friends and family above all other forms of advertising. From an ecommerce perspective,...
November 03, 2010
I cannot tell you how many times I have sat across from a client and have heard them say (in so many words)... "We need to be in Social Media BUT we can't have a Facebook Page or Twitter or Blog and allow people to respond because what if all the comments we get back are negative?" Here's what I am...
April 18, 2010
Companies spend a lot of time and money on marketing and sales campaigns to promote their brand when probably the most powerful advertising tool is happening without their knowledge (and without them having to spend a minute or a dime). This advertising is called word-of-mouth and refers to how...
December 22, 2007
Friday's Wall Street Journal featured an article, "New Marketing Style: Clicks and Mortar." In the article, they talk about companies including Cabela's and Staples, that are printing out customer reviews from their websites and attaching them to brick and mortar store displays. However, just to...