Recent Posts

The B2B Marketing Budget: When to Invest in Digital Marketing

Mary Wieder
Not sure where to start? Most marketing budgets will need some sort of financial investment in digital tools. Start by checking the freebies off your list. Then decide if your marketing goals are strategic, branding or lead generation and base your decisions on your end goal. The most important step is to monitor your investment and make the necessary changes.
The B2B Marketing Budget: When to Invest in Digital Marketing

5 Ways Social Media Can Complement Your Overall Marketing Strategy

Didi
Unlike what you may have thought, Social Media is not a stand alone tool; it does not operate in a vacuum. Instead, it is this great and interactive marketing instrument that actively interacts with the rest of your marketing efforts. Would you like to find out how Social Media can complement your overall marketing strategy?
5 Ways Social Media Can Complement Your Overall Marketing Strategy

What’s Missing In Your Marketing Strategy?

Laura Sievert
We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. And every year that line separating the two grows thinner and thinner. So what values determine whether a marketing campaign succeeds or fails?
What’s Missing In Your Marketing Strategy?

The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC]

LouisFoong
According to an infographic by the Online Marketing Institute, new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns. In fact, these digital marketing gaps in skills may hinder sales results.
The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC]

The Evolution of Digital Marketing: Positioning Your Company for Growth and Profitability

DebraEllis
Tweaking the digital marketing strategy that worked in the past won’t take your company into a solid future. A new strategy that focuses on identifying problems and providing solutions had to be developed and implemented. Every department in the company has to work together to create memorable customer experiences.
The Evolution of Digital Marketing: Positioning Your Company for Growth and Profitability

5 Stages of an Integrated Digital Marketing Life Cycle

IraKaufman1
Clients generally have unrealistic expectations of a integrated digital marketing campaign. They expect results immediately or within the first 3 months. We prepare our clients for real expectations by reviewing a Digital Marketing Campaign Life Cycle and how to expand their touchpoints at each stage.

OMMA Global Whither Social Media Panel

shivsingh