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digital marketing strategy

September 17, 2015
Effective PPC advertising may actually entail following an approach that’s completely different than the one most of the big advertising businesses advocate. To see why, here are a few things you can do to make PPC advertising work for you.
How to Make PPC Work for Your Company | Social Media Today
December 31, 2014
Digital marketing is one year older. Some former best practices have died-out, new complexities and challenges have arisen. As the expectations of the connected consumer continue to shift, so too must our processes and understandings of how to reach them. So where should you be looking in 2015? Here's three things that will be big in digital marketing in the new year.
July 29, 2014
Not sure where to start? Most marketing budgets will need some sort of financial investment in digital tools. Start by checking the freebies off your list. Then decide if your marketing goals are strategic, branding or lead generation and base your decisions on your end goal. The most important step is to monitor your investment and make the necessary changes.
July 15, 2014
Unlike what you may have thought, Social Media is not a stand alone tool; it does not operate in a vacuum. Instead, it is this great and interactive marketing instrument that actively interacts with the rest of your marketing efforts. Would you like to find out how Social Media can complement your overall marketing strategy?
March 03, 2014
We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. And every year that line separating the two grows thinner and thinner. So what values determine whether a marketing campaign succeeds or fails?
January 25, 2014
According to an infographic by the Online Marketing Institute, new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns. In fact, these digital marketing gaps in skills may hinder sales results.
November 14, 2013
Tweaking the digital marketing strategy that worked in the past won’t take your company into a solid future. A new strategy that focuses on identifying problems and providing solutions had to be developed and implemented. Every department in the company has to work together to create memorable customer experiences.
August 15, 2010
Clients generally have unrealistic expectations of a integrated digital marketing campaign. They expect results immediately or within the first 3 months. We prepare our clients for real expectations by reviewing a Digital Marketing Campaign Life Cycle and how to expand their touchpoints at each stage.
October 07, 2008
A few weeks ago I spoke on a panel at OMMA Global here in New York. This main stage panel was hosted by Cathy Taylor from MediaPost and included Tom Arrix from Facebook, Bant Breen from Interpublic Group, Angela Courtin from MySpace and David Hahn from LinkedIn. View the video clip . My key...