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earned media

January 29, 2015
The importance of a well-balanced marketing mix can’t be overstated. Let me give you a brief overview of each of the media types – paid, owned, and earned.
November 03, 2014
There are three types, each has certain advantages and disadvantages, but when used in concert represents an optimized approach for brands to ensure the maximum amount of prudent content gets seen and business goals are met.
content discovery
October 22, 2014
What's the difference between paid, owned, and earned media? If you're looking for easy-to-understand definitions, The Media Octopus has pulled together a great infographic that explains everything.
August 21, 2014
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining, and not every brand has a huge opt-in email database at their disposal.
July 17, 2014
Failure fatigue is quickly becoming content marketing’s biggest enemy. We've all been led to believe that if we just publish great problem-solving content on our company’s blog and do it often enough, it will get noticed by the search engines and social media in a big way. Unfortunately, great problem-solving content goes unread every day, which can be demoralizing to the creator. The next marketer who publishes branded content and gets lackluster results shouldn't feel demoralized; they should be asking their boss why they didn't promote it.
July 11, 2014
Loyalty programs don't have to be limited to email discounts and accruing points. Social media offers businesses a wealth of opportunity to engender loyalty among current customers. But to do customer loyalty right on social media, you may have to change your perspective.
August 02, 2013
There is nothing intrinsically wrong with paid media – entire industries are built on the advertising and promotional model. They are often essential for building awareness – especially in the product or consumer world. But they need to be balanced with meaningful thought leadership.
April 19, 2013
While it’s no secret that referral traffic tends to convert better than direct, search and social, many marketers still pour thousands of dollars into interruption-based advertising and yesterday’s SEO tactics, hoping to generate a return. Earned media represents an effective alternative, not only because it focuses on driving referral traffic, but does so in a way that delivers problem-solving content and builds real relationships.
January 04, 2010
Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media and earned media . Given the ongoing convergence I'm seeing between different communications disciplines which I'm seeing on a daily basis, this got me...
December 20, 2009
Sean Corcoran from Forrester writes a helpful post seeking to categorize the types of media available to communicators in today's marketing tool kit. Owned media is media owned by a company where they control the means for creation and publication, websites, blogs and twitter are included. Paid...