Recent Posts

How to Promote Your Content Better, Faster and More Effectively

chadpollitt
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining, and not every brand has a huge opt-in email database at their disposal.
How to Promote Your Content Better, Faster and More Effectively

A Completely Biased Point of View on Content Marketing

chadpollitt
Failure fatigue is quickly becoming content marketing’s biggest enemy. We've all been led to believe that if we just publish great problem-solving content on our company’s blog and do it often enough, it will get noticed by the search engines and social media in a big way. Unfortunately, great problem-solving content goes unread every day, which can be demoralizing to the creator. The next marketer who publishes branded content and gets lackluster results shouldn't feel demoralized; they should be asking their boss why they didn't promote it.
A Completely Biased Point of View on Content Marketing

3 Social Media Strategies You Should be Using to Inspire Customer Loyalty

Zach Watson
Loyalty programs don't have to be limited to email discounts and accruing points. Social media offers businesses a wealth of opportunity to engender loyalty among current customers. But to do customer loyalty right on social media, you may have to change your perspective.
3 Social Media Strategies You Should be Using to Inspire Customer Loyalty

Owned and Earned Media: The Online Trophy Shelf

Vanessa DiMauro
There is nothing intrinsically wrong with paid media – entire industries are built on the advertising and promotional model. They are often essential for building awareness – especially in the product or consumer world. But they need to be balanced with meaningful thought leadership.
Owned and Earned Media: The Online Trophy Shelf

Want To Increase Conversions? Focus On Referral Traffic

sashattuck
While it’s no secret that referral traffic tends to convert better than direct, search and social, many marketers still pour thousands of dollars into interruption-based advertising and yesterday’s SEO tactics, hoping to generate a return. Earned media represents an effective alternative, not only because it focuses on driving referral traffic, but does so in a way that delivers problem-solving content and builds real relationships.
Want To Increase Conversions? Focus On Referral Traffic

The 2010 Social Media Marketing Ecosystem

davefleet

Earned Media Is Fueled By Engagement Marketing

johncass

Are the fish taking the bait?

dirkshaw