April 25 #SMTLive Twitter chat recap: How Does Geotargeting Fit Into Your Customer Outreach Strategy? 

email

March 18, 2017
Apple devices support a range of advanced e-mail presentation techniques, making them a key focus for email marketers.
How Apple Devices Support Advanced Email Techniques [Infographic] | Social Media Today
December 09, 2016
This new infographic looks at the evolution of e-mail, from the first send in 1971 to now.
The Theory of Email Evolution [Infographic] | Social Media Today
September 23, 2016
Here are six great email marketing strategies that are guaranteed to help grow your brand.
6 Awesome Email Marketing Strategies Guaranteed to Put Your Brand on the Map | Social Media Today
June 08, 2016
Since email subscribers have a higher chance to become returning visitors - and eventually customers - measuring and improving your ECR is an important first step to increasing customer conversions from your email marketing efforts.
May 06, 2016
As more organizations recognize that email can be as effective and inventive as any other marketing tool, it’s worth considering how to best use that tool to engage your audience.
March 31, 2016
Increasing online community engagement can be a challenge - here are three ways to use email to build quality user participation.
Drive Community Engagement Through Email | Social Media Today
February 04, 2016
Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a report published by Experian, it's 20x more cost-effective than traditional forms of advertising . But email marketing only works if recipients actually open your messages. If recipients click the delete button – or worse, the mark-as-spam button – it could send your campaigns in turmoil. So, how can you improve the open rates of your marketing emails?
July 20, 2015
There’s been a lot of talk about the importance of your email signature recently. The question is, how can you turn your email signature into a successful social marketing tool, without driving yourself, or the people that you are emailing crazy in the process?
June 24, 2015
You sent an angry email. You send an email to the wrong person. You hit the dreaded reply-all button, and now everyone knows what you really think of Dave in accounting. We've all done it, sure, but Google may have just created a way to take back those mistaken emails, at least during that brief spasm of realization and cringey shame that comes right after you hitting send when you shouldn't have.
dave in accounting
January 30, 2015
Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing.

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