Since email subscribers have a higher chance to become returning visitors - and eventually customers - measuring and improving your ECR is an important first step to increasing customer conversions from your email marketing efforts.
Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a report published by Experian, it's 20x more cost-effective than traditional forms of advertising . But email marketing only works if recipients actually open your messages. If recipients click the delete button – or worse, the mark-as-spam button – it could send your campaigns in turmoil. So, how can you improve the open rates of your marketing emails?
There’s been a lot of talk about the importance of your email signature recently. The question is, how can you turn your email signature into a successful social marketing tool, without driving yourself, or the people that you are emailing crazy in the process?
You sent an angry email. You send an email to the wrong person. You hit the dreaded reply-all button, and now everyone knows what you really think of Dave in accounting. We've all done it, sure, but Google may have just created a way to take back those mistaken emails, at least during that brief spasm of realization and cringey shame that comes right after you hitting send when you shouldn't have.