Deloitte Africa has mobilized 1,500 members of their workforce on social media, leading to almost 26,000 shares of their content and generating more than 41,000 clicks. In a new episode of The Social Business Engine podcast, Bernie Borges speaks with David Graham of Deloitte to discuss their approach to employee advocacy.
We all know that word of mouth is one of the most - if not the most - valuable form of marketing. But just how valuable is word of mouth, exactly, in social media? LinkedIn conducted a study to find out.
#NewWayToWork explores how the workplace is evolving in the face of collaborative technologies, and this event specifically highlighted influencers in the UK and Ireland. We hosted an exclusive handful of digital thought leaders to discuss innovations, challenges, and next steps. Euan Semple couldn’t be with us in person at the event, but he kindly agreed to answer a few of our questions about how the way we work is changing, and fast.
Employee advocacy is the promotion of a firm’s brand by its employees. But it goes much deeper than that. It’s a culture of believing in the content a firm produces and seeking out opportunities to spark discussions on social networks with other individuals who share similar passions or interests. In short, employees become a firm’s brand ambassadors in the digital marketplace.
Hinge Research Institute has teamed with Social Media Today to conduct a comprehensive online survey of 588 professionals who use social media for business purposes to get a handle on the effectiveness of employee advocacy programs. Here are the results.