Deloitte Africa has mobilized 1,500 members of their workforce on social media, leading to almost 26,000 shares of their content and generating more than 41,000 clicks. In a new episode of The Social Business Engine podcast, Bernie Borges speaks with David Graham of Deloitte to discuss their approach to employee advocacy.
We all know that word of mouth is one of the most - if not the most - valuable form of marketing. But just how valuable is word of mouth, exactly, in social media? LinkedIn conducted a study to find out.