Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here I will also show you how this has transformed the way F5 handles social selling, allowing the company to reach 2.4 million connections/ contacts every day.
We now experience almost zero transition between professional and personal lives — almost around the clock. This global connectivity is definitely opening doors to greater opportunity and productivity, but will there be fallout from non-stop connectedness? Are we already experiencing the negative side of never turning off?
Today in the spotlight: Russ Fradin, Co-Founder and CEO of Dynamic Signal, a Silicon Valley software company that provides VoiceStorm, a marketing platform that helps top brands partner with and leverage the social reach and influence of their employees, fans and customers to achieve their branding, marketing and commerce goals.
I am beyond thrilled to announce Renee Austin, Executive Vice President and Global Co-Lead, Employee Engagement and Change Management at Weber Shandwick, as keynote speaker for Social Media Today’s second annual Employee Advocacy Shake-Up on June 8th in Atlanta.
This week we found ourselves sitting in camp chairs, bundled up in warm coats, wearing winter gloves and covered in blankets, to watch our son play on his Middle School baseball team. The only thing this team could win is the Bad News Bears Look-Alike Contest.
A sturdy foundation of dedicated employees is essential to the flourishing of any successful business. When employees are passionate about their work, it shows in numerous ways. As they may proudly talk about their company to friends and family when they meet in person, they are eager to do the same online. But not all company-generated content is created equal, and not every company-generated post will tickle employees’ sharing instincts in the same way.
With two thirds of consumers buying decisions occurring digitally before they even interact with your brand; it becomes crucially important that you have a strong online presence. And what better way to promote your brand than through your employees’ social media accounts?
LinkedIn continues its expansion as an enterprise software provider with the launch of an employee advocacy product named Elevate . LinkedIn is the first social network to launch a software product in this space, and this further validates that employee advocacy is not going away. In fact, it...
It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset or worldview) that generates the methods-techniques-tools for addressing the problem. So in this conversation I wish to grapple with the persistent problems of ’employee engagement’ and ‘customer loyalty’.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Pilot to Deployed: Employee Advocacy Is How You Scale Social . We discussed how organizations are both allowing and encouraging their employees to be social media brand champions for their organization on their own social media sites.