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We just wrapped up our first Employee Advocacy Summit, and it was packed with information on this exciting new field. We heard from everyone: advocates themselves, training experts, best-selling authors, long-time leaders, and even a lawyer (with a sense of humor).
One of the hosts for today's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by their audience: "How do I prove business value?"
Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Brands Rising advises companies on creating a more authentic, impactful brand experience by implementing employee advocacy programs.
One of the hosts at today's Employee Advocacy Summit, Chris Boudreaux of EY and Social Media Today, hosted a panel with three employee advocacy program managers who all have successful programs at differing stages. The theme Chris maintained throughout the discussion was: "What's next?"
Michael Brito of WCG helps teach employee advocacy program teams navigate the tricky road of content creation. He goes into many of the similarities and differences between personal content creation versus the process for the brand itself.
At the Employee Advocacy Summit, Jim Dudukovich, a lawyer from The Coca-Cola Company, gave us a rare glimpse into the world where social media and law intersect. He brought simplicity and clarity to a number of issues that arise when planning an employee advocacy program.
"Advocate Stories From the Field," an Employee Advocacy Summit panel moderated by Susan Emerick, featured three passionate practitioners of employment advocacy. These were people who have been out in the field, creating employee advocacy programs at large and distributed companies. Each had a unique perspective to share about their own experiences, but shared a common passion about employee advocacy and the value it can create.
Socially active employees may be your best advocates if they love their job, your products or services AND they exert a strong influence over their network. But influence and reach are not the same. Beyond just the numbers, an influential employee is someone who has the ability to spur someone into action — an action that is aligned to the goals of the program.
The Employee Advocacy category has come a long way in the last 1-2 years. The buzz is currently louder than ever given the recent news surrounding a number of acquisitions and the anticipation for the first ever dedicated event in Atlanta next week.