For years we heard "this is the year of mobile." This is the year for employee advocacy.We spent years getting fans and likes on our brands' Facebook pages to build relationships and share content. Facebook has turned into an advertising play so a workaround is needed. That workaround is employee advocacy.
On June 8 th , Social Media Today and EveryoneSocial hosted the second annual Employee Advocacy Shake-up with powerful presenters from Adobe, IBM, Coca-Cola, Nestle Purina, Dell, and Whole Foods, to name just a few. Using a format similar to TED talks, we covered topics such as trends in the marketplace, best practices on executing content, measurement, legal, social selling and much more.
While many businesses are looking to employee advocacy to help spread their messages online, many are still unsure of allowing employees to speak on their behalf. In this summary from a recent Employee Advocacy Shake-Up session, we learn some of the lessons big brands like Dell, Whole Foods and IBM have learned in this regard.
On June 8th, the Employee Advocacy Shake-Up once again kicked off The Social Shake-Up. We heard from thinkers at Dell, IBM, Coca-Cola, Whole Foods, and more on the value of dynamically engaged employees. In an environment where, as Renee Austin informed us, 42% of employees can't articulate what their company does, employee advocacy is more important than ever, and we wanted to highlight ways brands can use it to scale with our one-day summit.
Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here I will also show you how this has transformed the way F5 handles social selling, allowing the company to reach 2.4 million connections/ contacts every day.
We now experience almost zero transition between professional and personal lives — almost around the clock. This global connectivity is definitely opening doors to greater opportunity and productivity, but will there be fallout from non-stop connectedness? Are we already experiencing the negative side of never turning off?
Today in the spotlight: Russ Fradin, Co-Founder and CEO of Dynamic Signal, a Silicon Valley software company that provides VoiceStorm, a marketing platform that helps top brands partner with and leverage the social reach and influence of their employees, fans and customers to achieve their branding, marketing and commerce goals.
I am beyond thrilled to announce Renee Austin, Executive Vice President and Global Co-Lead, Employee Engagement and Change Management at Weber Shandwick, as keynote speaker for Social Media Today’s second annual Employee Advocacy Shake-Up on June 8th in Atlanta.
This week we found ourselves sitting in camp chairs, bundled up in warm coats, wearing winter gloves and covered in blankets, to watch our son play on his Middle School baseball team. The only thing this team could win is the Bad News Bears Look-Alike Contest.
A sturdy foundation of dedicated employees is essential to the flourishing of any successful business. When employees are passionate about their work, it shows in numerous ways. As they may proudly talk about their company to friends and family when they meet in person, they are eager to do the same online. But not all company-generated content is created equal, and not every company-generated post will tickle employees’ sharing instincts in the same way.