Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

employee advocacy

March 04, 2015
We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.
February 22, 2015
There are multiple factors to consider when creating and encouraging employee advocacy. One of the most important factors is employee engagement. When your employees are engaged, they're more likely to feel positively about the company they work for. That positive sentiment leads to pride, which in turn makes them want to do their best work, and even further, share that work with their networks.
employee advocates

Employee Advocacy Guide

An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important tool for keeping your entire workforce engaged.
February 09, 2015
Would you like to better understand how to develop co-created content working with influencers and internal employee advocates to zoom real business results? If yes, then this episode of today’s Social Zoom Factor podcast is for you.
January 30, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Integrating Your Content Marketing Strategy with Employee Advocacy.
January 30, 2015
This infographic explains how employees can lend credibility to an organization because they’re considered more trustworthy than a company itself. But it also shows how organizations can benefit from socially engaging their employees. With employee engagement at an all time low (only 13% say they’re engaged at work), it would seem that there is a disconnect between what we know to be true and what we’re actually doing.
January 29, 2015
In an earlier post, we learned how a hypothetical business leader set about wrecking an employee-advocacy program, and identified some of the common mistakes that organizations make. Six months on, there's been a change of heart, and we learn how the same business leader plans to overcome the biggest obstacle to success - getting employees onside.
January 21, 2015
So much podcast goodness coming at you this week! Bryan Kramer is on our show! We talk Human to Human #H2H. We talk TED Talks. We predict the future. We also have some great listener questions. Ever wonder about social media in regulated industries? Social media marketing automations? How about Employee Advocacy for B2B? We've got it covered for you.
January 21, 2015
Giving to worthy causes has a real feel-good factor about it – but when times are hard, the average family budget often doesn’t stretch to helping out others. Savvy employers have latched onto corporate philanthropy as an opportunity for engaging more closely with stakeholders, and the recent Sustainable Brands conference in London showcased a great – and highly successful – example from the Hewlett Packard Company Foundation, working in partnership with Kiva, a leading global microfinance nonprofit organization.'s picture

Integrating Your Content Marketing Strategy with Employee Advocacy

Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.