Recent Posts

Beyond Engagement: Why Advocacy Is Always About the People

greykite
This week, major international retailer and British market leader Tesco PLC revealed a $400-million black hole in its profit forecast. What I saw was a business that, in times of trouble, hasn’t had the public support of the people who matter most – its employees.
Beyond Engagement: Why Advocacy Is Always About the People

Performance and Risk Management Through Social Media Training

Liz Bullock
Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Performance and Risk Management Through Social Media Training

Employee Advocacy Comes of Age: #EASummit14 from a Practitioner’s Perspective

madhuchamarty
Employee Advocacy is no longer just an exciting theoretical concept. From the breadth of discussions and the passion, creativity, and expertise of the attendees, #EASummit14 proved to be a pivotal congregation marking (and celebrating) the rise of this transformational business practice.
Employee Advocacy Comes of Age: #EASummit14 from a Practitioner’s Perspective

Recap from the First-Ever Employee Advocacy Summit

Aja G
We just wrapped up our first Employee Advocacy Summit, and it was packed with information on this exciting new field. We heard from everyone: advocates themselves, training experts, best-selling authors, long-time leaders, and even a lawyer (with a sense of humor).
Recap from the First-Ever Employee Advocacy Summit

Employee Advocacy Summit: Measuring Performance and Value

jappleyepstein
One of the hosts for today's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by their audience: "How do I prove business value?"
Employee Advocacy Summit: Measuring Performance and Value

Former IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy Programs

Robin Carey
Brands Rising advises companies on creating a more authentic, impactful brand experience by implementing employee advocacy programs.
Former IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy Programs

Employee Advocacy Summit: Taking Your Program to the Next Level

jappleyepstein
One of the hosts at today's Employee Advocacy Summit, Chris Boudreaux of EY and Social Media Today, hosted a panel with three employee advocacy program managers who all have successful programs at differing stages. The theme Chris maintained throughout the discussion was: "What's next?"
Employee Advocacy Summit: Taking Your Program to the Next Level

Employee Advocacy Summit: Feed the Content Engine

jappleyepstein
Michael Brito of WCG helps teach employee advocacy program teams navigate the tricky road of content creation. He goes into many of the similarities and differences between personal content creation versus the process for the brand itself.
Employee Advocacy Summit: Feed the Content Engine

Employee Advocacy Summit: Laws and Regulations That You Need to Know

jappleyepstein
At the Employee Advocacy Summit, Jim Dudukovich, a lawyer from The Coca-Cola Company, gave us a rare glimpse into the world where social media and law intersect. He brought simplicity and clarity to a number of issues that arise when planning an employee advocacy program.
Employee Advocacy Summit: Laws and Regulations That You Need to Know

Employee Advocacy Summit: Advocate Stories from the Field

jappleyepstein
"Advocate Stories From the Field," an Employee Advocacy Summit panel moderated by Susan Emerick, featured three passionate practitioners of employment advocacy. These were people who have been out in the field, creating employee advocacy programs at large and distributed companies. Each had a unique perspective to share about their own experiences, but shared a common passion about employee advocacy and the value it can create.
Employee Advocacy Summit: Advocate Stories from the Field