This week we found ourselves sitting in camp chairs, bundled up in warm coats, wearing winter gloves and covered in blankets, to watch our son play on his Middle School baseball team. The only thing this team could win is the Bad News Bears Look-Alike Contest.
A sturdy foundation of dedicated employees is essential to the flourishing of any successful business. When employees are passionate about their work, it shows in numerous ways. As they may proudly talk about their company to friends and family when they meet in person, they are eager to do the same online. But not all company-generated content is created equal, and not every company-generated post will tickle employees’ sharing instincts in the same way.
With two thirds of consumers buying decisions occurring digitally before they even interact with your brand; it becomes crucially important that you have a strong online presence. And what better way to promote your brand than through your employees’ social media accounts?
LinkedIn continues its expansion as an enterprise software provider with the launch of an employee advocacy product named Elevate . LinkedIn is the first social network to launch a software product in this space, and this further validates that employee advocacy is not going away. In fact, it...
It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset or worldview) that generates the methods-techniques-tools for addressing the problem. So in this conversation I wish to grapple with the persistent problems of ’employee engagement’ and ‘customer loyalty’.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Pilot to Deployed: Employee Advocacy Is How You Scale Social . We discussed how organizations are both allowing and encouraging their employees to be social media brand champions for their organization on their own social media sites.
How we handle mistakes made by a staff member or a team of people can build trust or tear it down. (Of course, this is just as true for how we handle mistakes we make with customers. A well handled mistake can increase customer loyalty. A poorly handled one can destroy it!)
We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.
There are multiple factors to consider when creating and encouraging employee advocacy. One of the most important factors is employee engagement. When your employees are engaged, they're more likely to feel positively about the company they work for. That positive sentiment leads to pride, which in turn makes them want to do their best work, and even further, share that work with their networks.
Employee Advocacy Guide
An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important tool for keeping your entire workforce engaged.