Recent Posts

Is CRM a Misnomer?

CraigKlein
For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be managed.
Is CRM a Misnomer?

Are Your Followers Muting your Business on Twitter?

WSS Marketing
The mute button is a beautiful thing. It can help you quiet your TV when you’d rather not listen to hackneyed commentary on your favorite college football team. If you’re on a conference call, the mute function on your phone can cut down on interference when others are talking. Want to know where else you can hit the mute button? Twitter.
Are Your Followers Muting your Business on Twitter?

How Humor Makes Your Message More Palatable, and More Powerful

Shelley Pringle
A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners.
How Humor Makes Your Message More Palatable, and More Powerful

3 Easy Ways to Increase Interaction on Facebook

Schottenstein Real Estate Group
Do you have trouble creating content that brings interaction to your Facebook page? Generating organic content that obtains massive interaction is becoming more difficult. There are three simple ways to increase interaction on Facebook that should become a part of every online marketers strategy for 2015.
3 Easy Ways to Increase Interaction on Facebook

Be Omni-Present: The 'Be Everywhere' Mentality of Online Business

andykinsey
Be Omni-Present. This simply means going where people are talking and engaging, and joining the conversation in a informal friendly way – the important thing as one member of the group said, is not where they are talking but that they ARE talking.
Be Omni-Present: The 'Be Everywhere' Mentality of Online Business

Facebook: The Truth About Engagement

SueCockburn
While there has been much talk about the role engagement plays in Facebook business page success, the reality is that few businesses achieve much more than a very small percentage of obvious fan engagement - likes, shares, comments - for the content they post. But no matter how you look at the numbers, engagement won't happen at all unless the content you share makes it into the newsfeed of your Facebook fans and beyond, at least occasionally. And that's not all!
Facebook: The Truth About Engagement

Why Facebook's War on Marketing Is a Good Thing

RohitBhargava
Facebook's war on marketing is causing an unexpected side effect: it is challenging brands to create better marketing.
Why Facebook's War on Marketing Is a Good Thing

Do We Need Gamification?

daverage
Do we need gamification, why does it actually exist? Gamification has been born out of one core problem, engagement. People wanted new ways to keep potential users of their content engaged over time.
Do We Need Gamification?

4 Social Media Disruptors of PR: Mixing Media and Message Through Engagement

Leslie Nuccio
The power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected. Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way that puts both disciplines in lockstep in order to amplify our messaging.
4 Social Media Disruptors of PR: Mixing Media and Message Through Engagement

B2B Marketing Must Focus on 1:1

danielnewmanUV
If there is one big mistake that B2Bs make, it is that they over-scrutinize large vanity metrics, when they could do much better by focusing on single meaningful connections.
B2B Marketing Must Focus on 1:1