Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even a few days back. However, the Company has found a solution to this problem as well.
Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn’t have to be complex.
With so many amazing social media experts under one roof at Social Media Marketing World, it’s almost impossible NOT to come home with a pages full of tips, notes, and suggestions for your brand. As usual, my main note-taking device was Twitter, so here’s a list of my top 5 learnings curated from my hundreds of tweets over two action-packed days.
Using ROI as a metric to measure the success of social media is problematic. Not only does social not deliver statistically great ROI stats compared to other channels it also doesn’t consider assisted conversions and intangible (but super valuable) benefits. Social media is about conversation not broadcast. But just because an activity doesn’t have tangible ROI, doesn’t mean it’s not valuable.
Here's Brand Keys' list of the least engaging brands of 2015. The brands ended up on the bottom of their respective categories because they were unable to meet the very high emotional expectations consumers bring with them to the marketplace and the brand engagement process and, well, to every category.
Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact.
The first thing to address is how the role of Engagement in the customer journey or sales funnel has changed. In the traditional marketing model where Advertising is the attraction mechanic and Engagement is the response to the ad message, the process is very linear. A consumer sees an advertisement containing a call to action or direct response and they either engage or they don’t. The funnel is filled with as many potential customers as possible through reach advertising and the marketer tries to optimize the engagement resulting in positive ROI.
Every brand hopes their audience will engage, but what happens when someone does? Are you merely collecting data or promoting dialog? Is social engagement factored into your transmedia strategy? It should be – it expands reach as your audience becomes part of your brand’s story. EAT24 is doing it and it’s paying off, big!