Recent Posts

Design B2B Marketing Content in Pursuit of Inquiry

ArdathAlbee
Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is: What is my content designed to help me - as a marketer - learn about those who engage with it?
Design B2B Marketing Content in Pursuit of Inquiry

Beyond Engagement: Listening to the Employee's Tale

greykite
People often ask: “Advocacy – what’s in it for the employees?” And it’s a question that doesn’t have a unique answer. For some, an employee advocacy program offers an opportunity to develop a personal brand that outlives the original initiative; for others, becoming a subject-matter expert is a desirable and career-enhancing move.
Beyond Engagement: Listening to the Employee's Tale

Speak Human-to-Human in Social Media

Randy Milanovic
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.
Speak Human-to-Human in Social Media

What Sharing Great Moments Can Teach Us About Change

Adi Gaskell
Sharing successes is one of the more common facets of modern life, whether it’s sharing each new sale or target reached in the organizational world, or sharing our latest holiday photos via our social networks.
What Sharing Great Moments Can Teach Us About Change

SMT Shorts: Laurent Francois on Fan Engagement and Branding

carianneking
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
SMT Shorts: Laurent Francois on Fan Engagement and Branding

Future of Marketing Requires Wider Perspectives and Engaged Communities

Eric Melin
Brands need wider perspectives because the future of marketing won't look like advertising at all. Niche social communities can deliver personalized, experiential content and foster advocacy for the brands behind them.
Future of Marketing Requires Wider Perspectives and Engaged Communities

Real-Time Marketing for the Glory, Real Engagement for the Win

Brit at Sprout Social
When companies engage and respond to customer inquiries over social media, those customers end up spending 20% to 40% more with the company. So if the ROI of social media is such a concern for brands, why aren’t they investing more into conversations with customers rather than real-time marketing stunts?
Real-Time Marketing for the Glory, Real Engagement for the Win

How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships.
How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

Custom Google Maps: A Great Digital Engagement Tool

Courtney Hunt
Custom Google Maps can be used in a variety of ways to produce numerous benefits for organizations, their members, and other key stakeholders. This article provides examples, enumerates some of the key features, and provides resources and basic development tips. Additional suggestions, as well as questions, are welcome.
Custom Google Maps: A Great Digital Engagement Tool

6 Things Your Competitors Can Teach You About Engagement

KelseyJones
I’m one of those people that strongly believes that you shouldn’t copy your competition. That being said, there are some areas where you can look to your competition for inspiration when it comes to shaping your own engagement strategy for your target audience.
6 Things Your Competitors Can Teach You About Engagement