Recent Posts

5 Ways Social Media Has Completely Transformed the Telecom Industry

Sofie De Beule
Telecom companies operate in an extremely competitive industry where it’s a constant bidding war over who offers the best coverage for the best price. Providing a service that is widely used by consumers requires direct, real-time access to customers in order to stay one step ahead of competition. How has social media changed the telecom industry?
5 Ways Social Media Has Completely Transformed the Telecom Industry

Shaking Up Social: Attending the Social Shake-Up in Atlanta

Greg Gerik
Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.
Shaking Up Social: Attending the Social Shake-Up in Atlanta

Combining Social Media with CRM for Even Better Engagement

redasedrati
Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right way. Keep the below advice in mind and you’ll marry the two perfectly for better engagement.
Combining Social Media with CRM for Even Better Engagement

Socially Stephanie: Social Media for the Automotive Industry

StephanieFrasco
"Dear Socially Stephanie: I work for an online car advertising company as the acting brand manager. I have a social media officer who reports to me. I was once told by the founder that we shouldn't do sales-related tweets on the company's Twitter page. What other content can you recommend we put there aside from traffic reports, funny car pictures and real-time celeb car stories?"
Socially Stephanie: Social Media for the Automotive Industry

Your Vanity Is Killing Your Brand

danielnewmanUV
Social media metrics are much less about general advertising metrics such as eyeballs and reach, and much more about what those community members actually do. How your network contacts engage with your social media accounts determines the success of your overall brand messaging and specific campaigns.
Your Vanity Is Killing Your Brand

EVER GET AN EMAIL WITH THE SUBJECT LINE IN ALL CAPS?

DharmeshShah
As it turns out, most humans don’t like being yelled at or interrupted, which is why the vast majority of us skip or tune out marketing messages that are loud, interruptive, or irrelevant. Here are my top five tips for building your business and your brand with social media and 1:1 engagement.
EVER GET AN EMAIL WITH THE SUBJECT LINE IN ALL CAPS?

5 Ways Content Marketing Is the New Community Marketing

Leslie Nuccio
Content Marketing, as a discipline, really follows the same rule set as a great Community Marketing program. The main difference between the old Community Marketing model and the new Content Marketing model is one that’s mandated by a new social age: the conversations we’re starting and participating in aren’t happening on our owned media channels.
5 Ways Content Marketing Is the New Community Marketing

13 Ways to Beat the Facebook Algorithm

larrykim
Organic reach on Facebook appears to be rapidly approaching zero. So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!
13 Ways to Beat the Facebook Algorithm

We Need an "Internet of Not Only Customers"

pperera
CRM software vendors tout a similar story-line. “Focus on customers,” they all basically say. SalesForce, for example, advocates creating an “Internet of Customers” and become a “Customer Company.” But paradoxically, customer fixation may not be how to best improve customer growth, engagement and customer experience. If anything, establish an “Internet of Not Only Customers.”
We Need an "Internet of Not Only Customers"

How to Increase YouTube Engagement [INFOGRAPHIC]

PamDyer
Many businesses are daunted by the prospect of using YouTube because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. It some offers some key statistics and these best practices that help increase YouTube engagement.
How to Increase YouTube Engagement [INFOGRAPHIC]