Recent Posts

Social Advocacy and Politics: That’s Not a Phone, THAT’S a Phone!

DrDigipol
If you are stuck on old notions of “being presidential” or of phones, you will inevitably find the way President Obama engages with the public and the way people use smart phones to be out of synch with your (antiquated) expectations. The world is changing around us in dramatic ways. And as technology changes how we do things and, even, what we are able to do, our preconceived notions about how the world is supposed to work must change, too.
Social Advocacy and Politics: That’s Not a Phone, THAT’S a Phone!

9 Personalization Techniques to Match Your Social Media to Your Brand

expresswriters
Let’s take a look at getting your brand and your social media to team up and create an amazingly powerful duo that is sure to take over the world.
9 Personalization Techniques to Match Your Social Media to Your Brand

Digital Breadcrumbs and the New Media Intelligence

Leslie Nuccio
In 2013 I posed the question, “If a tweet falls in the forest, does it make a sound?” From the perspective of a brand putting out that content and looking for engagement, the answer was – and still is – no. If nobody is seeing, hearing or sharing our content, our returns are negative.
Digital Breadcrumbs and the New Media Intelligence

Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

PamMoore
A case study in how CBS and the Under Cover Boss TV show have chosen to ignore even their loyal viewers online. Here's why brands should never fall to “ignoring their audience and community” as a strategy for success.
Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

Driving Maximum Engagement on Twitter

Eric Enge
What happens when you study nearly 2M tweets to see what factors have the biggest impact on engagement on Twitter? Study author Eric Enge hosted Rand Fishkin and Neal Schaffer to discuss his findings.
Driving Maximum Engagement on Twitter

Reach Your Audience Wherever They May Be

Randy Milanovic
We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility. But can the mechanics of posting to multiple social destinations can get a little bit sticky?
Reach Your Audience Wherever They May Be

How To Engage Your Email Audience on Social Media, And Vice Versa

smatista
As new technologies and platforms join the marketing mix over time, it can be tempting to put your tactics into separate silos. While many marketers keep their promotional channels running on parallel tracks, the truly powerful messages are actually those that intersect.
How To Engage Your Email Audience on Social Media, And Vice Versa

10 Ways to Get More People to Read Your Content [INFOGRAPHIC]

PamDyer
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All of these elements work in concert to drive your target audience to your posts.
10 Ways to Get More People to Read Your Content [INFOGRAPHIC]

Mobiles Will Combine New Human Interface Advances

David H Deans
The introduction of progressive smartphone designs have truly been a game changer in consumer electronics -- essentially re-imagining the user interface (UI) on a hand-held device. Meanwhile, user expectations have been elevated, as these devices are applied in a broader range of use-cases.
Mobiles Will Combine New Human Interface Advances

8 Tips About Social Posting for Engagement

Randy Milanovic
Social posting requires more than just tweeting out a link to your new blog article. If you want to get the maximum effect for your effort, here are a handful of tips you may want to keep in mind.
8 Tips About Social Posting for Engagement