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engagement

March 22, 2016
In this post you’ll discover five ways to captivate audiences and generate greater engagement by utilizing common psychological principles.
5 Ways You Can Engage Social Media Followers Today | Social Media Today
December 23, 2015
A “unique men’s fashion destination” that was “born social,” Jack Threads is a brand that understands the difference between customer service and true customer engagement. Here, the Customer Engagement Manager, David Tull, talks with FOCS about how to train CX staff to be "tweet-worthy," social media philosophy, KPIs, and more.
December 22, 2015
Stories about Facebook lately struggling with organic reach and engagement are not new, but at least it was still bringing in new blood with Instagram. But, some are now asking, is Instagram's rise over as well?
facebook engagement
November 24, 2015
Are you tired of trawling through your news feed just to find that one “non spammer” who would be good to connect with?
October 12, 2015
Impatient CEOs are demanding more innovation from their business technology leaders, as the digital disruption that's already unseating entrenched incumbents can cause real angst. Some have requested their CIO to move quickly and harness the smartphone device that's in nearly every employee's possession. What is your mobile-first business strategy? Are you prepared to accelerate your mobile application development efforts? The right answers to these key questions will become increasingly important.
October 05, 2015
If you’re not ready to add an upsell at the checkout, be sure you’re making the process as painless as possible. Your UX should be pleasurable throughout all operating channels, so don’t require an account to make a purchase, make customers re-enter information, etc.
September 09, 2015
Getting a heap of likes and followers is easy - it's engagement that truly matters in social media marketing.
5 Ways Social Engagement Trumps Follower Counts | Social Media Today
September 02, 2015
There’s creating good content, and then there’s creating awesome content. The difference I feel lies in the detail. There’s so many ways to amplify your content with actually very little effort but huge results. In an age where content is forever evolving and expanding its grip on the digital world, it’s imperative that brands consistently innovate and stay on top of trends to ensure their company blog can beat the competition.
August 10, 2015
It may be 2015, but – as with so many elements of marketing – there is still significant confusion around the difference between interaction and engagement. The reason for that confusion is simple; most marketers don’t want to admit to not knowing the difference so never get to the heart of the...
June 30, 2015
There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website? It turns out that counting clicks, though it may be one of the most common metrics, doesn't work that well if you want to know how many people you are truly reaching. Pageviews are out, folks. And real engagement is in. But how do you know that you are really engaging people? Here are three truths about advertising on the web.

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