Recent Posts

8 Tips About Social Posting for Engagement

Randy Milanovic
Social posting requires more than just tweeting out a link to your new blog article. If you want to get the maximum effect for your effort, here are a handful of tips you may want to keep in mind.
8 Tips About Social Posting for Engagement

Brand and Marketing Trends for 2015

RobertPassikoff
When it comes to trends and the future, this review of over 150,000 predictive loyalty and engagement assessments is a reliable way to identify trends coming down the road in 2015. Take a look.
Brand and Marketing Trends for 2015

Social Startups: Crowdtap Connects Consumers with Brands

MegHan.Hunt
The challenge marketers face today is finding a direct pathway between the engaged consumer and the marketing process, a way to give those consumers a voice that matters throughout the process. Say hello to Crowdtap!
Social Startups: Crowdtap Connects Consumers with Brands

Voyeur, Sharer or Engager: Which One Are You?

Bryan Kramer
Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have these opportunities every day in our companies and our lives to create shareable moments.
Voyeur, Sharer or Engager: Which One Are You?

Once Upon a Time on Social Media: It Is All About Telling Your Story

Curtis Harrison
Long before there was social media or the internet, long before there were organised education systems, even before there was written language and books, people were able to pass on their history and their life lessons to their children and future generations.
Once Upon a Time on Social Media: It Is All About Telling Your Story

3 Non-Promotional Marketing Campaign Ideas to Boost Engagement

Jim Belosic
Are you tired of running promotions online? There are a variety of ways to boost engagement on your social profiles without running a promotion. Below are three examples of businesses who are engaging with their fans without a giveaway.
3 Non-Promotional Marketing Campaign Ideas to Boost Engagement

Why Social Engagement Isn’t Enough

cynthyap
Having a large Twitter following doesn’t constitute success in social business, a truth we all know but may be reluctant to admit. In fact, even celebrity status on social media doesn’t necessarily count as successful engagement with large communities of like-minded people. In this age of bots and paid followers and payola deals for broadcast tweets, genuine social engagement is hard to attain or even decipher.
Why Social Engagement Isn’t Enough

15 Secrets of Boosting Social Media Engagement: Visuals, Memes and More

expresswriters
You’ve set up your social media pages, added fun cover and profile photos and received several new likes; that’s excellent! However, are you getting little engagement on your sites? What’s going on? Why isn’t anyone participating with you on social media? Here are 15 remarkable secrets that can help you boost your social media engagement through some very simple methods.
15 Secrets of Boosting Social Media Engagement: Visuals, Memes and More

Is CRM a Misnomer?

CraigKlein
For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be managed.
Is CRM a Misnomer?

Are Your Followers Muting your Business on Twitter?

WSS Marketing
The mute button is a beautiful thing. It can help you quiet your TV when you’d rather not listen to hackneyed commentary on your favorite college football team. If you’re on a conference call, the mute function on your phone can cut down on interference when others are talking. Want to know where else you can hit the mute button? Twitter.
Are Your Followers Muting your Business on Twitter?