Impatient CEOs are demanding more innovation from their business technology leaders, as the digital disruption that's already unseating entrenched incumbents can cause real angst. Some have requested their CIO to move quickly and harness the smartphone device that's in nearly every employee's possession. What is your mobile-first business strategy? Are you prepared to accelerate your mobile application development efforts? The right answers to these key questions will become increasingly important.
If you’re not ready to add an upsell at the checkout, be sure you’re making the process as painless as possible. Your UX should be pleasurable throughout all operating channels, so don’t require an account to make a purchase, make customers re-enter information, etc.
There’s creating good content, and then there’s creating awesome content. The difference I feel lies in the detail. There’s so many ways to amplify your content with actually very little effort but huge results. In an age where content is forever evolving and expanding its grip on the digital world, it’s imperative that brands consistently innovate and stay on top of trends to ensure their company blog can beat the competition.
It may be 2015, but – as with so many elements of marketing – there is still significant confusion around the difference between interaction and engagement. The reason for that confusion is simple; most marketers don’t want to admit to not knowing the difference so never get to the heart of the...
There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website? It turns out that counting clicks, though it may be one of the most common metrics, doesn't work that well if you want to know how many people you are truly reaching. Pageviews are out, folks. And real engagement is in. But how do you know that you are really engaging people? Here are three truths about advertising on the web.
The Internet has put whole libraries of information at the fingertips of anyone with a mobile phone. This great democratization of information is in many ways a good thing, but it has stretched one resource rather thin: attention. There are so many demands on the attention of the average media consumer that any one piece of information—a post, a video, an image—has only 8 seconds to grab a viewer.
One of the best aspects of a career in social media is the huge growth potential. Every year, social networks emerge and expand. Audiences – and how we reach them – change just as often. Almost as quickly, a brand’s social media team of one transforms into a global program that spans across the organization… Out of necessity. But with great opportunities also come great challenges.