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April 23, 2015
As people all over the world celebrated Earth Day this week, it seemed like an appropriate time to talk about recycling. No, not that kind of recycling, though that is clearly important too. I’m talking about recycling your content on social media.
April 23, 2015
When it comes to articles, I like a big buzz and I cannot lie. Anyone who’s ever spent time writing and publishing content knows the disappointment of a flat reception. No comments? No social shares? No republications? No feedback whatsoever? What an anti-climax. Now, we’re not all Buzzfeed authors...
lack of engagement
April 19, 2015
You’ve heard it all before, but who is that so-called “digital customer” anyway? In this blog let’s take a look at how the availability of digital channels has become a decision factor in choosing businesses (in this case insurance providers) and why behavior and context trump generations when it boils down to the digital customer.
digital customer
April 18, 2015
It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle.
content marketing
April 16, 2015
In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of those tactics were designed to help make your content catchier and more interesting - more engaging. Now, let’s have a look at three specific, crazy-powerful Facebook publishing features you can use to drive those shares, comments and likes, engaging fans and showing Facebook just how relevant and awesome you are.
great facebook posts
April 16, 2015
Here are three unconventional, but highly effective, tips for better social engagement.
April 12, 2015
It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset or worldview) that generates the methods-techniques-tools for addressing the problem. So in this conversation I wish to grapple with the persistent problems of ’employee engagement’ and ‘customer loyalty’.
engagement and loyalty
April 06, 2015
Having engaged employees is more important that you might think. Among new hires, 46% leave their jobs within 18 months. It costs companies time and money to find, hire and train new employees. Turnover costs are often estimated to be 100% to 300% of the base salary of replaced employees.
April 06, 2015
There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it?
word of mouth and presence
April 05, 2015
#Emergence is a well known concept in game design. Emergent gameplay comes when players interact with the mechanics of the game creating situations that have not been deliberately designed. This could be deliberate game design or it could be unintentional.
emergence in gamification