Recent Posts

Speak Human-to-Human in Social Media

Randy Milanovic
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.
Speak Human-to-Human in Social Media

What Sharing Great Moments Can Teach Us About Change

Adi Gaskell
Sharing successes is one of the more common facets of modern life, whether it’s sharing each new sale or target reached in the organizational world, or sharing our latest holiday photos via our social networks.
What Sharing Great Moments Can Teach Us About Change

SMT Shorts: Laurent Francois on Fan Engagement and Branding

carianneking
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
SMT Shorts: Laurent Francois on Fan Engagement and Branding

Future of Marketing Requires Wider Perspectives and Engaged Communities

Eric Melin
Brands need wider perspectives because the future of marketing won't look like advertising at all. Niche social communities can deliver personalized, experiential content and foster advocacy for the brands behind them.
Future of Marketing Requires Wider Perspectives and Engaged Communities

Real-Time Marketing for the Glory, Real Engagement for the Win

Brit at Sprout Social
When companies engage and respond to customer inquiries over social media, those customers end up spending 20% to 40% more with the company. So if the ROI of social media is such a concern for brands, why aren’t they investing more into conversations with customers rather than real-time marketing stunts?
Real-Time Marketing for the Glory, Real Engagement for the Win

How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships.
How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

Custom Google Maps: A Great Digital Engagement Tool

Courtney Hunt
Custom Google Maps can be used in a variety of ways to produce numerous benefits for organizations, their members, and other key stakeholders. This article provides examples, enumerates some of the key features, and provides resources and basic development tips. Additional suggestions, as well as questions, are welcome.
Custom Google Maps: A Great Digital Engagement Tool

6 Things Your Competitors Can Teach You About Engagement

KelseyJones
I’m one of those people that strongly believes that you shouldn’t copy your competition. That being said, there are some areas where you can look to your competition for inspiration when it comes to shaping your own engagement strategy for your target audience.
6 Things Your Competitors Can Teach You About Engagement

5 Sports and Entertainment Lessons on Listening and Engaging with Fans

shaybmoser
America’s legions of sports and entertainment consumers now have unprecedented access to teams, players, and entertainers. Connecting with fans can be tricky though: if a message comes off as fake or forced, the backlash can cost your team. At the Social Shake-Up in Atlanta this year, pro panelists coached us in a session titled "Sports and Entertainment: How to Listen and Engage with Fans."
5 Sports and Entertainment Lessons on Listening and Engaging with Fans

People Don't Just Buy Things, They Join Things! [PODCAST]

PamMoore
In this episode of the Social Zoom Factor podcast I explain why marketing and business leaders leading social media marketing for brands of all sizes must empower their audience and give them something to join that offers value, relevancy, community and relationships that are meaningful. I also share 10 strategies and tips to nurture and grow communities that offer value to all who choose to participate.
People Don't Just Buy Things, They Join Things! [PODCAST]