Recent Posts

Why Facebook's War on Marketing Is a Good Thing

RohitBhargava
Facebook's war on marketing is causing an unexpected side effect: it is challenging brands to create better marketing.
Why Facebook's War on Marketing Is a Good Thing

Do We Need Gamification?

daverage
Do we need gamification, why does it actually exist? Gamification has been born out of one core problem, engagement. People wanted new ways to keep potential users of their content engaged over time.
Do We Need Gamification?

4 Social Media Disruptors of PR: Mixing Media and Message Through Engagement

Leslie Nuccio
The power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected. Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way that puts both disciplines in lockstep in order to amplify our messaging.
4 Social Media Disruptors of PR: Mixing Media and Message Through Engagement

B2B Marketing Must Focus on 1:1

danielnewmanUV
If there is one big mistake that B2Bs make, it is that they over-scrutinize large vanity metrics, when they could do much better by focusing on single meaningful connections.
B2B Marketing Must Focus on 1:1

The Importance of Earnestly Promoting Content

Edwin Huertas
Here is a basic truth by which we Web marketers abide: content drives action. But content can only work its magic if it reaches its intended audiences. Otherwise it’s like the zen thought experiment: “If a tree falls in the middle of a forest and no one is there to hear it, does it make a sound?” Unfortunately for marketers, we need to push our content out there; it does not automatically promote itself.
The Importance of Earnestly Promoting Content

How to Enchant Millennials with Your Marketing Message

BrettRelander
Among the most common misconceptions about marketing to millennials is that online ads are the best strategy for reaching this generation. While it is true that millennials are often online, that does not mean that online ads are an effective medium.
How to Enchant Millennials with Your Marketing Message

Bryan Kramer Puts the Human Back into Social Engagement

Randy Milanovic
I had the distinct pleasure of interviewing Bryan Kramer last week to discuss his take on B2B, B2C, and his favourite, H2H (human to human). While this interview delivers on the H2H concept, there's a nice little side discussion around outsourcing social engagement that just might help shed some light on handling social engagement for marketers and businesses of any size.
Bryan Kramer Puts the Human Back into Social Engagement

10 Copywriting Tips to Drive More Engagement on Social Media

Sendible
No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary.
10 Copywriting Tips to Drive More Engagement on Social Media

How to Increase Traffic and Gain Quality Leads on Twitter

Isra Garcia
Aiming to demonstrate that in the social web, any strategy is valid if it leads to the results you’re looking for (as long as you don’t engage in unfair or illegal activities, or actions that are damaging to you or other users and businesses), I will be talking about a practical option linked to content creation and how it can be shared on Twitter for more exposure.
How to Increase Traffic and Gain Quality Leads on Twitter

Data-Driven PR Metrics in 4 Easy Steps

Leslie Nuccio
PR metrics – like the metrics associated with other relationship marketing disciplines (events, social media) – have been traditionally hard to come by. But in today’s communications landscape, it’s a lot easier than it used to be to set data-driven PR metrics that upper management can understand and appreciate. Here’s how.
Data-Driven PR Metrics in 4 Easy Steps