Recent Posts

12 Big Changes In Social Media This November

meloniedodaro
There have been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about.
12 Big Changes In Social Media This November

Facebook Organic Reach Drop May Not Affect All Pages

lizgross144
Social media marketers have been talking about Facebook reach for years. This week, however, their conversation took on a bit more urgency, thanks to Friday night’s Facebook announcement and a blunt blanket statement from Forrester Research that brands are wasting money by dedicating resources to the network. But I don’t think organic Facebook reach is going to be yanked from pages like the one I manage.
Facebook Organic Reach Drop May Not Affect All Pages

Facebook: The Truth About Engagement

SueCockburn
While there has been much talk about the role engagement plays in Facebook business page success, the reality is that few businesses achieve much more than a very small percentage of obvious fan engagement - likes, shares, comments - for the content they post. But no matter how you look at the numbers, engagement won't happen at all unless the content you share makes it into the newsfeed of your Facebook fans and beyond, at least occasionally. And that's not all!
Facebook: The Truth About Engagement

Socially Stephanie: Looking Beyond Facebook & Twitter

StephanieFrasco
"Dear Socially Stephanie, I just read an article that says Facebook and Twitter are worthless. Is this true? And if so, where should I focus my energy?"
Socially Stephanie: Looking Beyond Facebook & Twitter

Why Facebook's War on Marketing Is a Good Thing

RohitBhargava
Facebook's war on marketing is causing an unexpected side effect: it is challenging brands to create better marketing.
Why Facebook's War on Marketing Is a Good Thing

Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

RichardStacy
Let’s be honest: Using a brand Facebook page to reach your consumer audience was always a stupid idea. Organic reach, as it is now called, has always been a waste of time. It hasn’t been Facebook and its actions over time which has made it so.
Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

The Rules of Engagement on Facebook

Act-On Software
If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
The Rules of Engagement on Facebook

Facebook Messenger Reaches 500 Million Users

lauraalison
Half a billion people now use Facebook's standalone app, Messenger. Should we all be congratulating Facebook for their feat? Messenger seems to have done what Slingshot and Facebook's other failed apps could not.
Facebook Messenger Reaches 500 Million Users

Ways To Add Muscle To Your Facebook Marketing

bigcouchmedia
Have you spent hundreds of dollars on and offline to get likes and still no one sees your content? You aren’t alone. Facebook’s algorithm can be very tricky.
Ways To Add Muscle To Your Facebook Marketing

Facebook to Brands: Our Relationship is Changing

mattrhodes
As part of Facebook’s ongoing tweaks to what posts appear in your newsfeed, it has announced that it is to reduce the amount of “overly promotional” posts that we see. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads.
Facebook to Brands: Our Relationship is Changing