Recent Posts

Facebook: All Your Mobile Ad Revenue Are Belong to Us

larrykim
This past quarter, Facebook took in a whopping $3.6 billion in ad sales, 53% more than the same period last year. Clearly, holiday marketers jumped on the social PPC bandwagon this year, but an astonishing number of advertisers also went mobile.
Facebook: All Your Mobile Ad Revenue Are Belong to Us

Facebook’s Real Name Policy Set to Return

matthew123456
Facebook will indeed be reintroducing its previously shelved real name policy, despite the negative feelings of many users. The policy, which forces people to use their actual name, was recently ditched due to criticism. Facebook apologized over the issue, but have now apparently reversed their decision and decided to go ahead with implementing the idea.
Facebook’s Real Name Policy Set to Return

Here Are 5 Underutilized Facebook Video Tactics You Probably Aren’t Using, But Should

unifiedsocial
2015 is undoubtedly the year of social video. So much so that the world’s largest social network has already made significant strides developing its strategy, more than tripling the amount of year over year video content in News Feeds worldwide. Here’s where advertisers may be missing out.
Here Are 5 Underutilized Facebook Video Tactics You Probably Aren’t Using, But Should

Finding Your Voice in Social Media for Your Brand

Bernadette Coleman
The voice your business uses in social media is crucial to your branding. Your marketing team needs to know what your business' personality is so that your voice is consistent and leads to conversions. You are one among a sea of many. It’s time to standout.
Finding Your Voice in Social Media for Your Brand

5 Ridiculously Powerful Facebook Ad Targeting Strategies

larrykim
Mastering your Facebook ad targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.
5 Ridiculously Powerful Facebook Ad Targeting Strategies

5 Ways to Get People to Share Your Content on Facebook

ElizabethVictor
Make them laugh, cry or smile. It’s very difficult to get people to share the content you post on Facebook without making some kind of an emotional impact on them. No one really feels the need to share boring content. Would you?
5 Ways to Get People to Share Your Content on Facebook

Why You Need to Add a WhatsApp Share Button

NJChowdrey
What with more users viewing blogs from a mobile device, it's important for content marketers to cater for their readers' needs, and reduce "sharing friction". Adding a WhatsApp share button could be a great boost for your social traffic.
Why You Need to Add a WhatsApp Share Button

Does Social Media Stress You Out?

Adi Gaskell
There’s rather a lot to suggest that social media isn’t very good for our general wellbeing. For instance, it’s widely believed that we aren’t especially honest when we share things on Facebook, and this curation leads us to portray ourselves in as good a light as possible. Now that’s great, except everyone else does too, and there glistening fakery thus makes us feel rather bad about ourselves.
Does Social Media Stress You Out?

Facebook's Buy Button and the Rise of Social Commerce

KyleV767
Facebook (the self-appointed Holy Grail of technological evolutionary change for our society) would love to make your timeline the one-stop shop for literally everything you could ever want in this world. Facebook will be adding a “Buy” button within posts by companies, in order to make purchasing their products easier. For consumers, users and regular people this is a great thing, except for the increased ability to thin your wallet.
Facebook's Buy Button and the Rise of Social Commerce

Does Facebook’s Anti-Fake News Approach Create a New Problem?

Mike Johansson
Social media still has a bit of a reputation as the Wild West of the communications world. So Facebook’s recent announcement that it would empower users to flag hoax news seemed like a step in the right direction. In a post on its blog, Facebook said the new feature would help it police the proliferation of fake news making its way onto the platform.
Does Facebook’s Anti-Fake News Approach Create a New Problem?