Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even a few days back. However, the Company has found a solution to this problem as well.
One reason restaurateurs are hesitant to go with the social media flow is that there are so many different choices. It’s not easy to decide which platforms are right for advertising and marketing a restaurant.
The next evolution of Facebook has been uncloaked – earlier this week, reports surfaced indicating that Facebook has been working with some of the world’s largest publishers on deals to have them post content directly to Facebook, in conjunction with material published in their own publications. This would mean users would no longer have to click on a link to read the latest news story, keeping them on-platform longer, and enabling Facebook to capitalise on that attention through ads.
Facebook announced that they were rolling out a new set of tools (or rather updating old tools) to help publishers better connect with their audience using Organic Targeting. I say updating old tools because Targeting on Facebook has actually been around since 2012, but back then organic reach was easier to achieve than it is now causing few people to actually use these tools. When Facebook made the announcement at the beginning of 2014 that they “expect organic distribution of an individual page's posts to gradually decline over time as [they] continually work to make sure people have a meaningful experience on the site,” many began to wonder if it was time to give up on the idea of a “free Facebook” altogether.
At long last, some 1.5 million brands on Facebook will soon get access to the vast amounts of data that has been stored with the launch of the platform’s Topic Data offering. By licensing the data to DataSift, Facebook will use Topic Data to give brands in the US and UK a wealth of insights to better-understand how people are talking about or using their products. Data that includes users’ public and private information, hashtags, links, comments, likes and shares will all be aggregated and anonymized and served to brands on a silver platter.
The power that social media and technology can have on a business when used correctly can be incredible. Enough to cement a brand's complete ethos and personality while offering a platform of engagement with customers, both can boost sales and promotional activities to produce unrivaled results. In recent years, 'The Year of the Mobile' has been predestined, each year surpassing expectations to grow into a more powerful necessity in a marketer’s toolbox.
One often overlooked activity is the importance of regularly auditing which apps have been authorized to post to your social media accounts. Whenever you click that timesaving “Login with Facebook” button to register with a website or add your social media accounts to a vendor’s platform for managing your social media interactions you’re prompted to authorize that website or platform to do certain things with your social media accounts.
Facebook active users are much more likely to be clicking ‘like’ button than Google plus or Twitter active users are to be hitting +1 or ‘favoriting’. Active Facebookers are also more likely to be interacting with their friends, revels new study from Global Web Index.
Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact.