Social media and tech companies cannot seem to catch a break in European Union courts. Previously, Europe has riled Microsoft over monopolistic concerns, has repeatedly rebuffed Google about the right to be forgotten, and has now ruled that tech companies cannot move data to the U.S. for processing. This may seem technical, but the ruling has large implications for data, privacy, and surveillance in Europe and beyond.
Paul Schulze has a fascinating post and infographic up on the Fanpage Karma blog analyzing whether or not Facebook is still a useful tool for businesses, titled, alarmingly, "Attention! Facebook is losing its footing – user posts decreasing." The only thing is, according to the Fanpage Karma blog's analysis, Schulze's alarm might be perfectly justified.
As it seems the Internet changes constantly, the business of marketing your business online seems to change often as well. Once upon a time, a Facebook ad campaign was an ideal way to target a narrow audience with repeated impressions. Now, simply getting your business Featured on the big Facebook fan pages in your industry is a far more effective way to market your online business. However, while there’s an existing framework in place for Facebook ads, to get featured on one of the big fan pages in your business, you have to practice the three Ps: Push, Promote and Produce.
How does Facebook's notorious News Feed algorithm actually work? There's a lot of theory and speculation, but not much on hard facts, as Facebook keeps their cards pretty close to their chest. But there are some things we do know, and they can help understand the direction brands should take to maximize reach.
Your Facebook profile is about to become a lot more... animated. In an official announcement , Facebook has outlined a raft of changes coming to profile layouts, including temporary profile images, a one-line bio and the ability to use animated GIFs as your profile image.
Social media hoaxes are the 24-hour colds of the internet. You go to sleep with your Facebook feed healthy and hale, only to wake up and find it absolutely festooned (as the screenshot above demonstrates) with paranoid text posts claiming that Facebook will soon be charging its users to keep their content private.
When you hear the “Big Three” do you still automatically think about Google, Yahoo and Bing? Well, the fact is that the “Big Three” is no longer the “Big Three.” The “Big Four” of the Internet is now Google, Bing, Apple and Facebook. Currently, they are holding strong to their positions of dominance on the World Wide Web; however, other wannabes are still trying to evict them from their positions on the top of the pile. And with new competition making headway daily, will the “Big Four” hold up?
As flagged last month, Facebook has now officially announced an update to their 'Notes' blogging option on the site. And while the announcement, in itself, is nothing major, it forms another part of Facebook's wider plan to dominate online publishing.
A new study out of the University of Delaware shows that Facebook comments affect opinions about political candidates. When Facebook users see positive comments about a political candidate, they feel positively about them. And negative comments make them feel negatively about them.