Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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There are lots of small business owners and yes, even marketers, who believe online advertising is not worth the spend. For a long time, I was one of those marketers. Then I read Mark Schaefer’s article, “Content Shock: Why Content Marketing Is Not a Sustainable Strategy,” and my thinking about online ads started to change.
Have you ever been frustrated because as your page's admin, you were not able to like and comment on page posts as yourself ? A recent Facebook page change now gives you that ability. At the bottom right hand corner of Page posts and event posts, you can now choose to like and comment as yourself.
The easiest thing you can do when trying to grow your following on a new social network is to find and connect with any existing friends or followers that you have already on other networks. Here's how I found my Facebook friends on Google+.
Using Facebook’s own free feature to boost your social media campaigns, branding, and reach is currently very under-utilized. However, it is a built in reminder function that can help your social media department automatically alert both followers and employees to your updates.
It should be no surprise then that payment through social media shares is now becoming a thing. Paying with a Tweet or a Facebook share is a must if you want your content to be shared.
Media and entertainment brands receive the most likes, comments, shares and links click on Facebook. Users are most engaged with Facebook content on weekends - which is also when page managers post least frequently.
With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists.
Facebook has been traditionally ahead in content marketing promotion and it’s still a great influence on many audiences’ purchase decisions, but nowadays it’s slowly heading backwards. Twitter, on the other hand, is making up ground by aiming for new online trends, such as marketing video promotion.
Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post.
Facebook's post scheduling feature is crucial for anyone who understands the importance of social media activity, but is too busy to constantly be updating their feed.