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February 27, 2015
Videos are hot, hot, hot on Facebook! Here are five things to look out for.
February 25, 2015
In March, Facebook finishes a year-long process to migrate all existing Facebook apps to their v2 framework. This allows for consumers to have much more control about the data they share with companies when they use social login.
February 25, 2015
Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that’s centered on audiences. When we think about it in this context, the meaning behind it has evolved, and extends more broadly across digital advertising. Search, as the first pure form of a programmatic channel, offered automation, transparency, and the ability to leverage data such as geography, time of day, or device type in order to make more intelligent decisions and to improve relevancy.
February 24, 2015
If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.
Facebook-Place-Tips-Next-Killer-SoLoMo-Tool-for-Businesses
February 23, 2015
These creative and ‘out of the box’ tips will help to promote your next event on social media. If successful, they will not only draw a larger audience but they will impact your search rankings and leverage traffic to your website.
February 23, 2015
A new feature added by Facebook is an effort to create a living will for you on your social media profile. This will make the process of accessing your account easier for your loved ones after you have passed away.
Facebook after death
February 21, 2015
Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem.
Businesses-Flock-to-Facebook-Mobile-Ads-Should-Yours?
February 17, 2015
This week, Facebook integrated a ‘relevance score’ into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.
February 13, 2015
Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score , in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns
February 13, 2015
Sometimes I may drop a hashtag in a conversation or even while personally texting or writing to someone. Sometimes there’s no other way to describe or sum up something!

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