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May 29, 2015
Facebook debuted Instant Articles this month for their current iPhone app and will soon introduce it on Android. Instant Articles allows publishers and editors to serve media rich content, including long form articles, high resolution images, interactive graphics and auto-play videos to the Facebook app that load up to 10 times faster than clicking on a link. Instant Articles will retain their original publisher’s design layout including logos, fonts and cover images.
May 29, 2015
Via 'How big is Snapchat?' on The photo above is a demonstration, via a very interesting interactive webpage on , of what happens every second on Snapchat . The image and video sharing app has experienced monstrous growth recently . According to Snapchat itself , users...
snapchat size
May 26, 2015
American social media and software companies have had notorious difficulty with European courts, which tend to value privacy and antitrust laws more highly than American courts. Think Microsoft, Intel and Google. Now Facebook is facing significant legal battles in Europe. "Move over, Google. Facebook is the latest American tech giant that Europeans love to hate,” writes Mark Scott of the New York Times.
May 23, 2015
Edgerank is the algorithm that Facebook applies to content to determine what's going to show up for users in their News Feed. Facebook continually tweaks this algorithm for one purpose, and that's to spur quality engagement from its community. Over the past few years, Facebook has made a lot of changes to this algorithm - with that in mind, here are 5 tips to keeping your 'edge'.
Facebook Edgerank
May 19, 2015
Facebook’s recent rollout of Instant Articles presents an opportunity for publishers to join hands with the social media giant vis-a-vis interactive articles hosted on Facebook itself. Yet it also points to the threat that Facebook poses to publishers who are now competing with social media’s role as a one-stop shop for news.
facebook, instant articles
May 18, 2015
Facebook's long-awaited direct-to-Facebook publishing service was finally announced on Wednesday, giving publisher the ability to directly post their articles to the social networking giant's site. In essence, Facebook Instant Articles are pieces of content that are consumed in their entirety on Facebook's mobile apps, meaning the reader does not have to click through to the publisher's site. At launch, brands like Buzzfeed, NYT, BBC News, The Guardian and National Geographic have access to create and publish these instant articles, but should it be successful, open access could potentially change the way the industry works.
May 18, 2015
If you weren't already aware, Facebook officially unveiled what it calls "Instant Articles" this past week. This feature gives publishers (currently just beta participants) the ability to fully syndicate entire articles on Facebook. On its surface, this looks like an incredible opportunity for publishers to get their content in front of new audiences. Potentially, this could also turn into a channel for brands' content marketers to infiltrate, too.
May 18, 2015
When it comes to Facebook brand pages, every discussion tends to center on organic reach. But have you stopped to consider that how good or bad your organic reach is may not really be worth the worry?
#BeTactical: Why Organic Facebook Reach Doesn't Matter;
May 15, 2015
Your optimization strategy has a big influence on the success of your advertising campaign on Facebook. It is, of course, only one of several key levers that influence success on Facebook with others including ad placement, ad format, and audience targeting. Bid optimization on Facebook has undergone a transformation since it first launched. Previously, cost per click (CPC) was the only option, but now there is a suite of bidding options that improve various marketing objectives, be those brand, direct response, mobile app install, or app engagement.
May 15, 2015
Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.