Last month, Facebook launched a new post-level targeting functionality called Audience Optimization which enables Page managers to better define the audience for each update. So is it any good? Here's what we've found in our tests.
If you only have time to focus on one social media update this week, this is the one - Facebook has today announced a new post-specific audience targeting tool which enables publishers to add in specific qualifiers to ensure that each of their posts reaches the most relevant audience.
What was the most engaging content on Facebook in 2015? This listing from CrowdTangle is both surprising and expected at the same time - and it highlights some key lessons about what generates shares and attention on The Social Network.
Facebook announced an update to Notes in September, improving the look and feel of the tool with a view to encouraging more bloggers to consider Facebook as a posting option. Now, Facebook's promoting how the new option can and is being used, with a view to encouraging more bloggers to post direct to The Social Network.
The number of people who like your Facebook Page is a direct measurement of its success - b ut convincing users to like a Facebook Page isn’t always an easy task. Here are some tips on how to build a Facebook following.
An interesting case-study has been published over on the Facebook Media Blog looking at how Asian mixed martial arts giant ONE Championship recently used the platform to double its pay-per-view sales. That’s right – double. And even if MMA isn’t your thing, there’s still some valuable Facebook marketing lessons to be learned from their efforts.
Ever wanted to ask an expert how to kill it on Facebook and turn social traffic into red hot leads? Or learn the tricks the “pros” use to amplify their content and put it in front of the right people? These were questions we were dying to ask, so when the opportunity to talk to some well known industry experts came our way we couldn’t resist.
My friends who worked as Facebook managers were literally panicked. I will not speak with you in this article about leaving Facebook and investing in Instagram or Twitter, but I will share with you 5 marketing plans that you can follow or train your staff to do to achieve a higher rate of organic reach.
Companies are in a tizzy these days because the content on their Facebook Pages are reaching less people. A current study estimated that brand posts on Facebook are generally seen by about 6% of page’s fans, and that number is anticipated to fall additionally this year. The decline has developed an increasing stress between brands, which have actually used social media free of cost marketing for a years, and Facebook, which is attempting to enhance its growing advertising and marketing business and manage a deluge of content from individual clients and Pages. One company went so far regarding “break up” with Facebook due to its page’s decreasing reach, which generated a “sorry I’m not sorry” feedback from the social network.