Should you use hashtags on your Facebook posts? There's a lot of conflicting advice - here's a full rundown on the evolution of hashtags on The Social Network and the proven ways to use (or not use) them.
Last month, Facebook launched a new post-level targeting functionality called Audience Optimization which enables Page managers to better define the audience for each update. So is it any good? Here's what we've found in our tests.
If you only have time to focus on one social media update this week, this is the one - Facebook has today announced a new post-specific audience targeting tool which enables publishers to add in specific qualifiers to ensure that each of their posts reaches the most relevant audience.