Should you use hashtags on your Facebook posts? There's a lot of conflicting advice - here's a full rundown on the evolution of hashtags on The Social Network and the proven ways to use (or not use) them.
Last month, Facebook launched a new post-level targeting functionality called Audience Optimization which enables Page managers to better define the audience for each update. So is it any good? Here's what we've found in our tests.
If you only have time to focus on one social media update this week, this is the one - Facebook has today announced a new post-specific audience targeting tool which enables publishers to add in specific qualifiers to ensure that each of their posts reaches the most relevant audience.
What was the most engaging content on Facebook in 2015? This listing from CrowdTangle is both surprising and expected at the same time - and it highlights some key lessons about what generates shares and attention on The Social Network.
Facebook announced an update to Notes in September, improving the look and feel of the tool with a view to encouraging more bloggers to consider Facebook as a posting option. Now, Facebook's promoting how the new option can and is being used, with a view to encouraging more bloggers to post direct to The Social Network.
The number of people who like your Facebook Page is a direct measurement of its success - b ut convincing users to like a Facebook Page isn’t always an easy task. Here are some tips on how to build a Facebook following.