My friends who worked as Facebook managers were literally panicked. I will not speak with you in this article about leaving Facebook and investing in Instagram or Twitter, but I will share with you 5 marketing plans that you can follow or train your staff to do to achieve a higher rate of organic reach.
Companies are in a tizzy these days because the content on their Facebook Pages are reaching less people. A current study estimated that brand posts on Facebook are generally seen by about 6% of page’s fans, and that number is anticipated to fall additionally this year. The decline has developed an increasing stress between brands, which have actually used social media free of cost marketing for a years, and Facebook, which is attempting to enhance its growing advertising and marketing business and manage a deluge of content from individual clients and Pages. One company went so far regarding “break up” with Facebook due to its page’s decreasing reach, which generated a “sorry I’m not sorry” feedback from the social network.
Plummeting reach? Poor engagement? Here's why Facebook isn't the bad guy .... but you might be. Since Facebook made its changes recently and brand pages took a massive hit in the reach department, many page owners and social media managers are grumpy. Let's find out if they are grumping in the wrong direction.
Pages are intended primarily for one-to-many broadcast. You run the show, your Likers join in. That’s not so say that discussions can’t take place between community members, they can, but it’ll be within the context of a post that you initiated. One of the things that many people are unaware of with Pages, is that if a user posts on your Page, only you and anyone directly visiting that Page will actually see it.
There has been a lot written about the decline in organic reach on Facebook. The data has been poured over, conspiracy theories have been written, and the overall conclusion has been that Facebook is stealing hard earned reach from page owners, leading many to look for a focus away from Facebook.
It always bothers me when people ask, “how do I get a thousand fans on Facebook?” People are always freaking out about increasing their number of fans on Facebook. It drives me mad because the number is not what is most important.
Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But these three little settings for your Page can also dramatically increase reach.
Facebook insights gives you a fabulous amount of information, but it is only as good as the user using it. To increase your Facebook reach, your goal should be to get as many shares, likes and comments on your posts as you can. The more you have of the "big 3," the higher your reach will be.