#SMTLive Schedule


August 11, 2014
Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships.
March 28, 2013
People who “like” a brand page are often called fans or subscribers. But what are reasons for their subscriptions? And what main types of such people can be identified. What should brand do with this information? Understand that the base of those who “likes” your page varies. Brand must differentiate their fans and talk with each group accordingly.
July 22, 2011
"Last year, I had a request from the boy who sat behind me in high school. I accepted. We were always civil and polite to one another at school but were in different friendship groups so never really interacted. To my surprise, he immediately started talking to me, "long time no see, how are you?" etc. This year we celebrate our first anniversary."
October 26, 2010
Have you ever wondered if your friends might be more popular than you are? Well, statistically it has some merits. On average, your friends will have more friends than you do. Scott L. Feld, Professor of Sociology at Purdue University, wrote about this counter-intuitive fact back in 1991 . This...
October 06, 2010
An average Facebook user may have more than 150 Facebook friends, but they rarely want to speak with all of them at once. While swapping messages with small groups of friends on Facebook is possible — it hasn’t been easy. It required users to create custom ‘friend lists’ for each group you want to...
September 22, 2010
Friend, authenticity, transparency and relationships. They are all words we use frequently when we talk about the online and social world. We discuss the importance of being real, authentic and building relationships built on giving and sharing. Definition of Friendship from Wikipedia : Value that...
June 02, 2010
Is the interconnected Web bringing us together, or making us all distracted voyeurs? Apparel company Diesel — who's aggressive marketing is consistently noteworthy — has rolled out perhaps the first-ever integration of Facebook “likes” in a dressing room …. Diesel boutiques in Spain now come...
March 25, 2009
Before the new Facebook interface was fully launched, I mentioned that it would be a good idea to plan some groups for you to filter your friends into. Lists like “business” or “cute” or “mum and her friends” or guys at work” or “guys at footy”. So, I was trying to figure out how to put my friends...
May 09, 2008
It's written in the books : we won't be alone anymore because of “social networking”. Well…Such a great promise, such a temptation, why will we have to wait so long for ?We, at the prices of so much times on the web, searching and tracking new people, we call “friends”, without even know anything...