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How to Fix Ad Measurement With Incrementality Testing and Experiments
By Trevor Testwuide, Co-founder and CEO, Measured • Posted: March 28, 2022 -
news
A Marketer’s Guide to the Key Announcements from Google I/O 2023
By Andrew Hutchinson • Posted: May 10, 2023 -
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Google Unveils New Maps Advances, Shopping Tools and Search Insights at I/O 2022
By Andrew Hutchinson • Posted: May 11, 2022 -
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Google Adds New 'Data Safety' Labels to Play Store Listings to Improve Data Usage Transparency
By Andrew Hutchinson • Posted: April 26, 2022 -
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Google Adds New Publisher Verification Badges to Extension Listings in the Google Web Store
Posted: April 20, 2022 -
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TikTok Announces New Partnership to Facilitate Multi-Touch Attribution
By Andrew Hutchinson • Posted: Sept. 7, 2023 -
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Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention
By Andrew Hutchinson • Posted: March 22, 2022 -
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Google Outlines 'Privacy Sandbox' Initiative for Android, the Next Stage of the Data Privacy Shift
Posted: Feb. 16, 2022 -
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YouTube Adds Shorts as Comment Replies, New Data Stories Cards
By Andrew Hutchinson • Posted: Feb. 15, 2023 -
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Google Will Add New Prompts To Drive Passkey Access Take-Up
By Andrew Hutchinson • Posted: Oct. 10, 2023 -
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YouTube Will Now Enable Creators on iOS to Select a Thumbnail for their Shorts Clips
By Andrew Hutchinson • Posted: March 16, 2023 -
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Google Adds New Search Tools for the Holidays, Including AR Try-On Tools and Map Overlays
By Andrew Hutchinson • Posted: Nov. 17, 2022 -
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Google Adds Generative AI Image Creation into Search
By Andrew Hutchinson • Posted: Oct. 12, 2023 -
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Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps
By Andrew Hutchinson • Posted: Jan. 26, 2023 -
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Facebook's Removing a Range of Location Tracking Tools as Data Regulations Continue to Evolve
Posted: May 6, 2022