Happy National Chocolate Chip Day! Merry National White Wine Day! These “novel national holidays” weren’t created by social media. Indeed, National Watermelon Day was created by the National Watermelon Association. “Strange holidays are a decades-old tradition that gives trade groups something to promote and newscasters a way to fill airtime,” writes Conor Dougherty in The New York Times.
The run-up to Christmas and the end of the year is always a battle for any business wanting to attract the attention of the press and gain significant marketing benefits. It is common knowledge within the world of journalism that editors receive hundreds of Christmas related ideas from PRs every day during December.
With less than a week until Christmas the holiday season in general, you may have already mentally checked out for the year. While many people leave their marketing at the door when they rush out for the holidays, there are plenty of ways to keep your marketing going during this notorious “down time.”
Thanks to the ever-widening reach of social networking, organizations are finding ways to tap into the collective goodwill of people who want to give back during the holiday season from the comfort of their homes. Social giving has burst on the scene as the next big thing in charitable contributions.
Christmas is nearly here, and with it the busiest shopping season of the year. Social media is a great way for businesses to get involved in the conversation, and leveraging different platforms to reach potential customers while they are online and searching for the perfect gift.
A social media contest can help boost your business' exposure, increase profit, and build a valuable email subscriber database. Here are 3 contest ideas to try now that'll engage your current followers and further your online reach throughout the holiday season.
Similar to the concept of newsjacking, by carefully monitoring your competitors and industry, you’ll spot trends, gain insights and will know what’s causing a stir and creating buzz. This gives you an indication of demand, helping you target your activities accordingly.
Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past year and there are more looming in the first part of 2015. With changes, we tend to feel like starting over. New strategies, new tools, new actions we must take.
Jump in the pool of current events to make your written content relevant and engaging for your readers. The "holiday season" refers to the autumn to winter stretch of American holidays for a reason. After you get past this time of year, holidays are few and far in between. Case in point: summer.