Recent Posts

Dear Santa: A Social Media Professional's Wish List

memktgservices
Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past year and there are more looming in the first part of 2015. With changes, we tend to feel like starting over. New strategies, new tools, new actions we must take.
Dear Santa: A Social Media Professional's Wish List

Independence Day to Labor Day: Plan Your Content Around These Summer Holidays

NicoleKarlis
Jump in the pool of current events to make your written content relevant and engaging for your readers. The "holiday season" refers to the autumn to winter stretch of American holidays for a reason. After you get past this time of year, holidays are few and far in between. Case in point: summer.
Independence Day to Labor Day: Plan Your Content Around These Summer Holidays

5 Ways to Use the Holiday Season to Become a Better Online Marketer

Randy Milanovic
Let's start off by admitting that most of us don't spend the holiday season thinking about things like online marketing, inbound lead generation, and search engine optimization strategies. But why not take a couple of hours anyway and learn what you can do to attract new customers online?
5 Ways to Use the Holiday Season to Become a Better Online Marketer

10 Perfectly Crafted Facebook Status Updates for the Holiday Season

Jim Belosic
In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.”
10 Perfectly Crafted Facebook Status Updates for the Holiday Season

12 Tips for Holiday Instagram Marketing: Last-Minute Instagram Tips

Krista Bunskoek
Is your business marketing well for the holidays? Are you driving traffic to your site, on to your store? Is your Instagram bringing you the engagement you need, resulting in the sales you expect? It’s not too late! Here are 12 Instagram tips to give your holiday marketing the boost it deserves.
12 Tips for Holiday Instagram Marketing: Last-Minute Instagram Tips

Super Festive Facebook Holiday Contest Ideas [INFOGRAPHIC]

DouglasKarr
ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans and, among the things they discovered: Engagement in December increases by as much as 66 percent on custom Facebook Page apps!
Super Festive Facebook Holiday Contest Ideas [INFOGRAPHIC]

Dealing with the Ghosts of SEO Consultants Past

Randy Milanovic
Although the ghosts of SEO consultants past can still catch up with you many years later, the good news is that, like old Scrooge, there is still plenty of time for you to turn a new leaf and take a smarter approach to search engine optimization. Be glad for your second chance and make the most of it!
Dealing with the Ghosts of SEO Consultants Past

As Predicted, 2013 Holiday Sales Went Mobile [INFOGRAPHIC]

DouglasKarr
It wasn’t a surprise, given smartphone adoption, that mobile was going to have a huge impact on this year’s holiday sales. Of the sales that occurred, 38% of the online traffic came from smartphones and tablets, according to IBM Digital. 21% of all online sales were made from those mobile devices.
As Predicted, 2013 Holiday Sales Went Mobile [INFOGRAPHIC]

Has Black Friday Lost Some of Its Retail Magic?

steve olenski
Black Friday has become symbolic for marketers and advertisers across the land as it signals the start of what they hope will be a very fruitful and beneficial holiday shopping season. But as more consumers spread their holiday shopping over more days, retailers need to adjust accordingly.
Has Black Friday Lost Some of Its Retail Magic?

Black Friday 2013 Trends and Predictions for SoLoMo

Tracy Sestili
Over 135 million people go out to shop on Black Friday every year. According to USA Today, an estimated 70% of their readers (97M) say they will be out shopping this Black Friday 2013. And according to Ignition One, consumers will spend 11% more than they did last year in 2012.
Black Friday 2013 Trends and Predictions for SoLoMo