Recent Posts

When Marketers Break the Fourth Wall

BrennanGirdler
Marketing in the digital age is a challenge -- Why? Because the Fourth Wall of social media is tough to breach. The trick is to find the right moment to turn to your audience, wink, and make a quip about the situation (a joke in a movie or play, that is, not your Facebook page). You know what I like to see on Facebook from the brands I follow? Cool stuff made and shared by interesting people. You can’t do this by promoting your boring products, candy bars, and hardware supplies.
When Marketers Break the Fourth Wall

Inbound Marketing Tips: Humanizing Your Company on Social Media

Jennifer Sanchez
The world would be just a little bit more fun if companies kicked off their shoes and weren’t afraid to show us what really made them unique, their culture, and the diversity of their team. Consumers are more likely to respond and engage with companies on social media that they are familiar with and feel they can connect with on a personal level.
Inbound Marketing Tips: Humanizing Your Company on Social Media

Social Strategy Is Out; Social Media Philosophy Is In

socialcade
Brands are beginning to understand the implications of social media beyond the marketing function it often serves. When the shift in mindset from marketing strategy to organizational change takes place, many brands do not know how or where to start.
Social Strategy Is Out; Social Media Philosophy Is In

20 Tips to Humanize Your Brand

PamMoore
Your customers are human. So, why are you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show?
20 Tips to Humanize Your Brand