2014 saw a 65% increase in advertising for mobile, growing it into a $31.9 billion industry. This is according to a new report from the Interactive Advertising Bureau (IAB), which measured global spending on mobile advertising.
Looking at the 2015 outlook, the focus in the American mobile service provider marketplace is slowly shifting from smartphone devices to software applications -- it's all part of the ongoing Mobile Cloud services trend.
Eight years ago, hardly any one was aware of the operating system called Android. Today, more than half the globe is using Android in their smartphones or tablets. Android, the smartphone operating system, has traveled a beautiful journey from nowhere to the top, in less than eight years.