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influence marketing

September 18, 2015
I don’t know about you, but my most successful marketing strategies have been creative, slightly outside the norm and inspired by some really cool marketers. So, since marketing can drain the energy levels with a neediness for constant creativity, I have found a few ways to make sure my marketing always has that “spark,” even when I’m not feeling especially sparkly or creative.
June 25, 2015
Listening to customer and influencer conversations is table stakes for the social media marketing professional, but many people are still just getting started. Our three speakers in the June 23 webinar on “Harnessing the Voice of the Customer on Social Media” are all experienced at listening and turning customer comments into business value.
How to Tune In to the Voice of the Customer | Social Media Today
May 31, 2015
Since 71% of consumers are likely to purchase an item based on social media referrals, we analyze if social media is the biggest influencer on buying decisions.
Purchasing through social media
June 19, 2013
We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates.
July 29, 2010
Forrester's most recent study on Location-based services indicates that men are the majority users of these apps. However, this demographic will rapidly soon change, so any brand can and should venture into location-based services whether they focus more on male or female consumers.
July 13, 2009
Over the weekend, Shiv Singh from Razorfish , sent me an advance copy of their soon to be released report on Social Influence Marketing . Once again, the folks at Razorfish delivered a solid report that captures the essence of what Brand Managers need to be thinking about in a world where “actions...