I don’t know about you, but my most successful marketing strategies have been creative, slightly outside the norm and inspired by some really cool marketers. So, since marketing can drain the energy levels with a neediness for constant creativity, I have found a few ways to make sure my marketing always has that “spark,” even when I’m not feeling especially sparkly or creative.
Listening to customer and influencer conversations is table stakes for the social media marketing professional, but many people are still just getting started. Our three speakers in the June 23 webinar on “Harnessing the Voice of the Customer on Social Media” are all experienced at listening and turning customer comments into business value.
We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates.
Forrester's most recent study on Location-based services indicates that men are the majority users of these apps. However, this demographic will rapidly soon change, so any brand can and should venture into location-based services whether they focus more on male or female consumers.
Over the weekend, Shiv Singh from Razorfish , sent me an advance copy of their soon to be released report on Social Influence Marketing .Â Once again, the folks at Razorfish delivered a solid report that captures the essence of what Brand Managers need to be thinking about in a world where “actions...