Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
There were an estimated 3.9 billion email accounts in 2013. The majority of email comes from business correspondence, accounting for over 100 billion sent and received each day.
In 2014 the number of Internet users has reached 2,923 million. That's nearly 40 percent of all people on Earth.
Interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!
"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.
As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with B2B marketers. As ROI and creating a streamlined customer experience continues to prove the power of digital spending, we’re seeing a steep drop in traditional marketing dollars as digital strategy grabs a bigger slice of the overall budget. Digital marketing provides a cost-effective, metrics-driven, brand awareness to businesses of all sizes. By investing in digital, B2B marketers are nimble and engage more qualified audience for their products.
A 17-step checklist of key tactics that will optimize and target your blog content to get in front of the people who matter, and generate leads.
When you consider that 66.7% of public brand mentions on social media come from Twitter, it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.
Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot of planning, preparing, research, writing and editing until you get something that truly resonates with the audience you’re trying to reach.
Responsive Web Design (RWD) is a great solution for those looking to deliver their online content across many devices. In fact, RWD can be a great tool for almost everyone involved in the web design process, from the back-end coder, to the SEO marketer, to the end user.
Pinterest has stricken our visual fancy like no other network before it. Pinterest’s meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: marketers are all over Pinterest’s lead-generation aspects as online hits on products from the site have proved a marketing sensation.