Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tools will help you create a more productive social media campaign.
There are multiple factors to consider when creating and encouraging employee advocacy. One of the most important factors is employee engagement. When your employees are engaged, they're more likely to feel positively about the company they work for. That positive sentiment leads to pride, which in turn makes them want to do their best work, and even further, share that work with their networks.
Why do brands care about Millennials? By 2020, Millennials will have total more than $1.4 trillion in spending power. For brands, that means that if you are not reaching Millennials, you are not keeping pace with the future.
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is winning at it?
What's to come in the future of technology? From social media to the virtual reality and wearable tech, we have a lot of exciting things to look forward to. Take a look this infographic that illustrates the top 10 emerging tech trends you should not miss.
The search industry, and SEO as a whole, has come a long way from the days of link bait tactics and keyword stuffing, developing at an unparalleled rate. While old school SEO focused solely on keywords and targeted search engines, modern search engine optimization has become much more sophisticated and integrated.