One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce gives some insight into the process of acquiring customers via social media.
We know who all the award winners from the 2015 Cannes Film Festival were, but who were the social media winners, those who generated the most social buzz? This infographic outlines who dominates the online discussion.
In order to ensure their sustainability, social networks must reach a critical size. One figure summarises it all: 1,44 billion, the number of active Facebook users. This figure is impressive… but still way below the real total. In fact, together, WhatsApp and Instagram have more than 900 million active users and are also brands owed by Mark Zuckerberg’s firm. Therefore, the scope of the Facebook brand is wider than it appears at first sight.
Clutch has released a new survey and infographic about the social media practices of small businesses, and the results are very surprising. Perhaps the most surprising finding of their survey of more than 350 small business owners was that only around 53% of small businesses are actively using social media.
As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content.
Infographics continue rocking. And rolling. See, you may knock one out of the park with a blog post or another content type and earn links and social media shares, but something unique happens with a killer infographic. It not only captures attention, it gets reposted.