How Social is Your Customer Service?

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March 04, 2015
Social can grab your customer’s attention, convince them of a “need," but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.
February 27, 2015
By the time you finish reading this sentence, over 500K video views will have taken place on Facebook, and it’s only going to grow over time. So the question becomes, how does a social savvy marketer such as yourself get in on the action?
February 25, 2015
With over 300 million active monthly users Instagram is becoming harder to ignore. The difficulty most businesses have is just how to use it.
instagram strategy
February 21, 2015
The Oscars (a.k.a. the Academy Awards) are coming on Sunday. Like most of you, I have my favorites and I'll be watching intently to see if any, or even all of them will bring home the statue. Of course, there are no shortage of predictions being bandied about. It's fun to predict the winners, right...
oscars infographic
February 20, 2015
The team at Invesp recently published an infographic highlighting the trends in US Social Commerce. The infographic specifically focuses on trends from 2012-2015 in the United States alone and contains some very interesting statistics.
February 16, 2015
In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems. They will be based on channels, media, platforms and Social Web tools to create both internal and external communication and marketing processes that enable us to implement an online strategy for our company.
February 13, 2015
Several of January’s Top 10 brands got a little help from celebrity friends, earning social’s love with sponsorships and collaborations, proving that influencer marketing can have a big payoff for brands on social. Media and Entertainment brands especially saw success.
February 12, 2015
Facebook, Instagram and Twitter are the most influential forms of social media, and a strong presence on them is crucial for maintaining a successful business. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?
February 09, 2015
As various industries continue to adopt cloud technology, a new era of software has emerged called Software-as-a-Service (SaaS). Who helps manage the overall experience of a business using a SaaS platform?
February 06, 2015
Today we’re sharing a fantastic infographic from AmeriCommerce that takes a detailed look at how things have changed – from design to browsers to screens, from 1990 to today.