With over 350m professional users, the huge potential within LinkedIn is clear. However, what isn't as clear is understanding how you can use it to generate new leads for your business. We’ve developed an infographic below that will help you understand the power of LinkedIn in 2015 and provides you with some advice on how to use it for your business.
The Internet has put whole libraries of information at the fingertips of anyone with a mobile phone. This great democratization of information is in many ways a good thing, but it has stretched one resource rather thin: attention. There are so many demands on the attention of the average media consumer that any one piece of information—a post, a video, an image—has only 8 seconds to grab a viewer.
Nowadays most businesses are expected to have some form of social media presence, which can add even more bulk to an already busy to-do list. And, with so many different social media channels available, it’s not totally obvious where one should focus attention. Play your cards wrong, and social media activity can become distracting, or feel like grasping at straws.
If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you post? I’ve found that posting images and videos gets more engagement than straight text. I’ve also found that text that speaks to a controversy or includes news-you-can-use is more successful.
Social media is, in some ways, just another arena for a popularity contest. Influence is the new popularity. Fame is the ultimate popularity. Instead of showing off your new hat to the people who go to the General Store in your small town, you can show it off to your social network, which spans many towns and cities, several states and often a few nations. So who’s winning? Who’s the most popular? And what can we learn about how popularity works that we can use as social media marketers?
Euro RSCG Worldwide asked 1,000 dads across the U.S. how the Internet and social media has influenced their parenting skills. The survey reve aled that dads are actually doing a pretty good job keeping up with tech and digital (of those who try) -- comparable to their youngsters at home. 77 percent of digital dads are connected to their kids on Facebook, Twitter, and other social sites -- to stay connected, of course, and perhaps also to keep tabs. And, when it's all too much, 61 percent know when to tell the kids to unplug.
What does it take to be a great social media marketer? What kind of personality? What kind of attitude? Being a good social media marketer is a lot like being a good friend. You’ve got to listen and try to anticipate the needs of others. You need to ask questions and build relationships. You need to share the work of experts and help make connections between people who might be able to help each other.
Podcasting has become a household phrase, with more than 39 million Americans listening to podcasts monthly, and that number is growing rapidly. Two years ago there were 1 billion podcast subscriptions to 250,000 shows. T he potenti al for audience growth is huge, and the advertising payout can be even bigger. CPM for podcasts is 20 times higher than for web and radio, and 4 times that of TV. And the best part about podcasting is nearly anyone with access to a Mac and some software knowledge can make on. All things considered, podcasting can really pay off.
A good headline can make or break an article. Any Buzzfeed reader can tell you that. Any website that A/B tests their headlines knows it to be true. Check out the infographic from QuickSprout below to get you writing headlines like a champ in no time.