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July 24, 2015
If you think a good company culture means having a ping pong table in the break room, think again. Thanks to the influx of young startups in Silicon Valley and beyond, company culture has become a standard by which to judge all businesses, new and old. It is no longer enough to simply have your employees do good work; these days, you need happy employees to do good work, and happy employees come from a rich company culture.
July 27, 2015
The fictional company with the largest turnover listed in the infographic is CHOAM , a universal development corporation in Frank Herbert's science fiction Dune universe with an annual turnover of $1.7 trillion and the lowest earning business included is Stark Industries with an annual turnover of $20.3 billion.
richest companies infographic
July 22, 2015
What goes into the perfect Instagram post? Calls to action, direct questions, and hashtags, to name a few.
perfect instagram post
July 21, 2015
If your website is anything like mine, traffic from organic search is where you get most of your traffic. So when traffic starts falling, you start to worry that Google has it in for you. Or the search engine optimization strategy you’ve been using no longer works. It’s hard out there for content...
July 21, 2015
The longer a platform exists, the more user friendly it becomes through modifications, updates, and increased capabilities—at least, that’s the idea. Luckily that’s been the case for people who use some of the most popular social media sites. As Facebook, Google+, Twitter, and LinkedIn add users and get more feedback, they add features to keep their users happy.
July 20, 2015
Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if your company employs them, do you treat them as well as other companies? Or maybe better?
July 17, 2015
Lately, Google is doing better financially than Wall Street was expecting. Revenue is up and so are profits. The first earning report was just released by Google’s new CFO, Ruth Porat. Google’s profits are attributed in part to her effort to keep costs under control. “The slower growth in costs, along with suggestions from Ms. Porat that Google will try to be more forthcoming with investors — and may be open to redistributing some of the company’s cash pile down the line — suggested a new era of cooperation from a company that has historically had an antagonistic relationship with Wall Street,” writes Conor Dougherty in The New York Times .
July 16, 2015
Social networks differ in terms of their offerings and services, but they all have one thing in common: words. The right caption or call-to-action is more than just the icing on the cake, it’s the moment of connection between user to user. That's why it’s crucial to know how to write well for each of the mediums.
copywriting infographic
July 15, 2015
We're halfway through 2015, and now is as good a time as any to take a look at the state of video marketing. Many have predicted 2015 to be its year, but has it lived up to the hype? Here we examine some of the highlights in video marketing over the past six months.
The State of Video Marketing in 2015 So Far
July 15, 2015
Social media marketing is constantly evolving. The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has changed some of the rules of the game. Here's what not to do.