Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


March 28, 2015
The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on goes into detail of how influencer marketing is becoming paramount and the king of content for 2015.
March 24, 2015
Not all social media is created equal. Once you get your feet wet in the social sphere, do some research before testing the waters to see which stream is right for you. Sometimes your needs can fit into 140 characters, while other times a company blog is the best way to go. Once you start to paddle out into the tide, you’ll find yourself floating in no time.
March 20, 2015
How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.
March 17, 2015
2014 was “The Year of the Breach.” 2015 continues to bring to the public spotlight data breaches cases that should make any business reflect on its own information security plan, and become more cautious with respect to their data, employees and business practices.
2014 data breaches in the united states infographic thumb
March 12, 2015
What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and organic conversation – about you ? These are the questions that drove researchers to survey “more than 24,000 social media-connected consumers.”
March 11, 2015
The most important type of advocates are your customers. And if you’re running a B2B or SaaS business, revenue is most likely coming from subscriptions. By managing the relationship with your customers to help them achieve success (this process is defined as “Customer Success Management”), you can reduce churn AND create customers who are likely to refer your business to others.
March 11, 2015
Do you know if your brand is loved on social? True brand health is based on more than success in one social metric or sheer popularity—there is a big difference between Like and love. To find which brands seeing “love” on social, we went beyond fans and followers to focus on several different social metrics that showcase the reaction to brands across the social web.
March 09, 2015
Social media is a great place for people to find out about companies, offering great opportunities for businesses to interact with and market to their customers. For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business.
The dos and don'ts of social media for SMEs
March 07, 2015
In the ever-changing social media landscape, image-based platforms like Pinterest, SnapChat and Instagram are enjoying a rapid growth as the power of visual content becomes increasingly important, from both a consumer and marketer point of view.
Get ahead with your brands visual voice on social
March 06, 2015
Your social media efforts can really take you places if you know when to put your foot on the gas. The folks at Buffer and Sumall have compiled a list of the average ideal frequencies to post across all your social media platforms (Pinterest, Twitter, Google Plus, Facebook, LinkedIn, Instagram and blog) to get the most mileage out of them.
how often should post social media