Recent Posts

What Google’s Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

smatista
If you are a small business owner who finds Google's alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications.
What Google’s Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

Zach Taiji
Who are your most influential customers, and why are they so important? 3 Tips to help your customers become brand advocates.
3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

5 Steps to a Successful Mobile Marketing Message [INFOGRAPHIC]

Jake Jeffries
Sending your first mobile marketing message can be a very exciting but also a little scary. Mobile marketing can bring you and your business fantastic response rates however the mobile is also a very personal device and if used incorrectly can damage your brand's image.
5 Steps to a Successful Mobile Marketing Message [INFOGRAPHIC]

Quantity + Quality Storytelling x Consistency = Success [INFOGRAPHIC]

Bryan Kramer
As content marketers we always have to be breaking through the clutter so that we can help bring our content to the top. The direct mail era was very similar to what we’re being challenged by today. Yes, quality does rise to the top, but it’s also become a big quantity game. There is just too much out there to think that one piece of content is going to strike it rich.
Quantity + Quality Storytelling x Consistency = Success [INFOGRAPHIC]

The Dark Side of Content Marketing [INFOGRAPHIC]

NicoleKarlis
Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there's a dark side that many neglect to talk about.
The Dark Side of Content Marketing [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC]

Irfan Ahmad
A new study of 750+ enterprise organizations reveals that businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.
Social Business Trends 2014 [INFOGRAPHIC]

Why It's Important to Make a Good Pitch [INFOGRAPHIC]

nowsourcing
Journalists get sometimes hundreds of pitches every day, so it's important to make yours stand out. Learn what makes a pitch good or bad.
Why It's Important to Make a Good Pitch [INFOGRAPHIC]

What’s the Next Evolution in Customer Relations? Meet the Customer Experience Team [INFOGRAPHIC]

Lien Brusselmans
Since the Customer Service team is often the sole representative of brands on social media, product feedback or sales opportunities are often left unattended. Brands need to step away from traditional customer service models and introduce a Customer Experience Team that is able to address any type of issue or question in real-time.
What’s the Next Evolution in Customer Relations? Meet the Customer Experience Team [INFOGRAPHIC]

Paid, Owned, and Earned Media: What's the Difference? [INFOGRAPHIC]

richtwood
What's the difference between paid, owned, and earned media? If you're looking for easy-to-understand definitions, The Media Octopus has pulled together a great infographic that explains everything.
Paid, Owned, and Earned Media: What's the Difference? [INFOGRAPHIC]

12 Essential Elements of a Social Media Marketing Strategy

PamDyer
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
12 Essential Elements of a Social Media Marketing Strategy