Lauren Johnson has an interesting write up in AdWeek about social networks copying each other's ideas. T he piece explores just that; the times Facebook and Twitter decided to imitate each other (read: completely rip each other off) over the past year.
You should really check out this ad from Lagavulin. Go ahead, I'll wait. In case you didn't watch the whole 'Yule Log' video, watch the first minute or two, and you'll get the gist of the whole thing, because that's what the whole ad is.
We are all familiar with the saying, “Necessity is the mother of invention,” and this event intends to pose a deeper question… With all of the opportunity that exponential growth in information technology opens up for mankind, and with all of the data generated, collected, and swirling around us, how do you know what is truly essential?
What does it take to change an industry? What kind of culture creates innovation? And what kind of person can lead real change? Become an innovator. Be fearless about failure. Get fired. Don’t worry about what other people think of you. Reframe a problem to come up with new solutions, and then chase them doggedly.
Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.
No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.
A recent study has set out to determine the role our culture (both in terms of organization and society) plays in our creativity levels. The study, conducted by Canadian researcher Gad Saad from Concordia University, looked at the creative habits of employees from a collectivist society (Taiwan) and a more individualistic one (Canada).
Gamification has grown to the extent that it can sometimes be touted as a silver bullet for a host of workplace woes. Add a game element to a task purveyors say, and employees will instantly become engaged and productive. Except that isn’t quite the case.