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Many salespeople and managers haven’t figured out how to incorporate CRM tools into their work flow. They think of using CRM as another task piled onto already packed, often unrealistic agendas.
The innovation mindset is associated with creativity, cutting-edge technology, R&D. For the more advanced mindset, innovation is also a disruptive force. The importance and interpretation of innovation varies according to sector, but globally, innovation tends to be focused on new product (service) development. In other words, the output is customer-facing and tangible.
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
What is it that makes some leaders so inspirational, that we are willing to sacrifice our vulnerability to pursue their vision, maybe even above ours?
The first, and arguably most common, definition sees innovation as the creation of truly unique things. These groundbreaking discoveries are indeed incredibly valuable, but they’re also pretty rare. Much more common is a recombination of already existing things in new ways.
Don’t mistake cooperation for collaboration. While there may be a gift economy in cooperatively sharing via social media, you cannot engage in it unless you give gifts as well. For example, you would not show up at a potluck dinner with empty hands.
Fantasy is where say “what if…?”, frustration starts with “that’s interesting…” and fear is where we say “oh-oh.” All three of those sentiments can drive us to discover new ideas – but to innovate you need all three things: your great new idea, you have to make it real, and you have to unlock value for people.
Wearables. Augmented reality. Robotics. Artificial Intelligence. Predictive Analytics. As more of our lives become digitally connected, we must ask ourselves what does this mean for our collective institutions? More specifically, how will they change? And at what pace? And, how will traditional roles and functions evolve with them?
Diversity is essential to growth and prosperity of any company: diversity of perspectives, experiences, cultures, genders, and age. Why? Because diversity breeds innovation. And innovation breeds business success. Don’t believe me? Let's take a look.
The complaint I hear most often from my peers is that they simply don’t have time to think anything through. Shorter deadlines, smaller staffs and endless emails leave limited minutes for quiet contemplation, let alone inspired creativity. Six award-winning CMOs weigh in on how they keep innovating despite all the impediments.