No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.
A recent study has set out to determine the role our culture (both in terms of organization and society) plays in our creativity levels. The study, conducted by Canadian researcher Gad Saad from Concordia University, looked at the creative habits of employees from a collectivist society (Taiwan) and a more individualistic one (Canada).
Gamification has grown to the extent that it can sometimes be touted as a silver bullet for a host of workplace woes. Add a game element to a task purveyors say, and employees will instantly become engaged and productive. Except that isn’t quite the case.
I have spoken a number of times about small innovation being a big key to success in a fast moving society. While that’s true, we can’t ignore the fact that innovation, small or big, is not easy to achieve. Especially with distractions galore, it’s easy for productivity to jump the track.
The world is changing all around us at an increasing rate, and individuals (and yes organizations too) are struggling to cope with this ever increasing pace of change. In fact, over the last 50 years the average lifespan of a company on the S&P 500 has dropped from 61 years to 18 years (and is forecast to shrink further in the future).
A few years ago Seth Godin popularized a video of the dancing guy at the Sasquatch music festival. I’m sure you’ve seen it, but on the off chance you haven’t, it shows a guy dancing at a music festival. Whilst he initially dances on his own, he’s shortly joined by a fellow reveler, and then another one, and before you know it, there are hundreds of people dancing alongside this guy.
I’ve looked before at what prompts people to stand up and propose a new and radical way of doing things. Research suggests that before people stand out from the crowd, they generally scan their environment to see how safe it is for them to do so.
When you think of innovation it’s easy to slip into thoughts about some new technology or other. Of course, that isn’t the be all and end all of innovation whatsoever, and it certainly isn’t the most important kind.