You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
What does it take to change an industry? What kind of culture creates innovation? And what kind of person can lead real change? Become an innovator. Be fearless about failure. Get fired. Don’t worry about what other people think of you. Reframe a problem to come up with new solutions, and then chase them doggedly.
Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.
No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.
A recent study has set out to determine the role our culture (both in terms of organization and society) plays in our creativity levels. The study, conducted by Canadian researcher Gad Saad from Concordia University, looked at the creative habits of employees from a collectivist society (Taiwan) and a more individualistic one (Canada).
Gamification has grown to the extent that it can sometimes be touted as a silver bullet for a host of workplace woes. Add a game element to a task purveyors say, and employees will instantly become engaged and productive. Except that isn’t quite the case.
I have spoken a number of times about small innovation being a big key to success in a fast moving society. While that’s true, we can’t ignore the fact that innovation, small or big, is not easy to achieve. Especially with distractions galore, it’s easy for productivity to jump the track.
The world is changing all around us at an increasing rate, and individuals (and yes organizations too) are struggling to cope with this ever increasing pace of change. In fact, over the last 50 years the average lifespan of a company on the S&P 500 has dropped from 61 years to 18 years (and is forecast to shrink further in the future).
A few years ago Seth Godin popularized a video of the dancing guy at the Sasquatch music festival. I’m sure you’ve seen it, but on the off chance you haven’t, it shows a guy dancing at a music festival. Whilst he initially dances on his own, he’s shortly joined by a fellow reveler, and then another one, and before you know it, there are hundreds of people dancing alongside this guy.
I’ve looked before at what prompts people to stand up and propose a new and radical way of doing things. Research suggests that before people stand out from the crowd, they generally scan their environment to see how safe it is for them to do so.