Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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As soon as I saw Jenna's Logo Swap blog post, I knew it would be popular, but I never anticipated how popular. The funny images created when she swapped famous logos delighted our regular readers and attracted the attention of a number of branding, creative and design websites. The post was featured on Design Taxi, Creative Blog, Fast Company, and Logo Design Love, to name just a few.
There are a number of different routes to take when it comes to actually putting proverbial pen to paper. If you have it in the budget, working with a professional designer can definitely be worthwhile. Even finding someone finishing up a design degree at your local college is a great option.
If all goes well, your logo will become the single most recognizable part of your company. Take two of the world's top brands for example... would you ever see McDonald's "Golden Arches" or Nike's "swoosh" and not know the company behind them? And whether or not your business ever sees that kind of success, your logo is going to be an integral part of your business' identity.
Have you seen the new Yahoo logo? Despite the significant buildup to its reveal, the new logo has been widely criticized across the web as being a huge let down. So how do you know when it is a good time to change your logo, and how can you ensure that it will be well received?
Despite the Yahoo brand now being 18 years old, this latest logo feels like a backwards step. The whimsical elements of the logo, including the varying letter sizes and alignment of the exclamation mark, are at odds with the font they’ve used as well as the nasty bevel.
Rebranding is risky business, but if done well you will reap a bigger harvest. Rebranding is a major decision, so here are 10 things to consider before rebranding your social media profiles.
Through the many years of industrialization, countless business owners and marketers have spent an immeasurable amount of time and money creating effective visual content. Logos have been licensed retaining certain companies identity, and along with those logos, color palettes.
"In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as what your goals are and who your audience is but here is a short guide for getting results from social media quickly."