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There was a time when brand logos were only associated with a business or product. Enter the age of social media and marketing opportunities have opened up. The popularity and ease of use of social media have not only created the option of having a personal brand , but it’s almost a necessity in order to stand apart from the crowd. In the age of personal branding, why not have a personal brand logo? Now, it's totally cool to even have your own business card – even if you’re not part of a business. Developing an iconic brand logo , may make perfect sense for you.
As soon as I saw Jenna's Logo Swap blog post, I knew it would be popular, but I never anticipated how popular. The funny images created when she swapped famous logos delighted our regular readers and attracted the attention of a number of branding, creative and design websites. The post was featured on Design Taxi, Creative Blog, Fast Company, and Logo Design Love, to name just a few.
There are a number of different routes to take when it comes to actually putting proverbial pen to paper. If you have it in the budget, working with a professional designer can definitely be worthwhile. Even finding someone finishing up a design degree at your local college is a great option.
If all goes well, your logo will become the single most recognizable part of your company. Take two of the world's top brands for example... would you ever see McDonald's "Golden Arches" or Nike's "swoosh" and not know the company behind them? And whether or not your business ever sees that kind of success, your logo is going to be an integral part of your business' identity.
Have you seen the new Yahoo logo? Despite the significant buildup to its reveal, the new logo has been widely criticized across the web as being a huge let down. So how do you know when it is a good time to change your logo, and how can you ensure that it will be well received?
Despite the Yahoo brand now being 18 years old, this latest logo feels like a backwards step. The whimsical elements of the logo, including the varying letter sizes and alignment of the exclamation mark, are at odds with the font they’ve used as well as the nasty bevel.
Through the many years of industrialization, countless business owners and marketers have spent an immeasurable amount of time and money creating effective visual content. Logos have been licensed retaining certain companies identity, and along with those logos, color palettes.
"In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as what your goals are and who your audience is but here is a short guide for getting results from social media quickly."
Changing company logos is akin to coming up with a new national flag. It never immediately feels like you. And honestly, logos are a pain in the butt. It's hard stuff and harder at Jive because we're so passionate about good ones. Not to mention, our old logo has been around for seven years and has...