If you don’t want to go content insane, you need to include agile marketing tactics in your content plans to create content that converts. How? By starting simple, then analysing, reporting and adapting your content processes according to your analytical findings.
A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them.