Recent Posts

Color Psychology In Marketing: The Complete Guide

Julie Neidlinger
Understanding how color works isn’t just for artists dipping their hands into paint and pigments all day long. Anyone using content marketing needs to understand the basics of Color Theory, because you are using color in your content.
Color Psychology In Marketing: The Complete Guide

How Colors Affect Your Purchase Decisions

Spencer Ploessl
What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.
How Colors Affect Your Purchase Decisions

Digital Strategy: 4 Psychology Tips to Improve Brand Messaging

Richard Conyard
What constitutes ‘good’ brand messaging is a vexed question. With a plethora of definitions, delivery methods and platforms for engagement, digital strategists have their work cut out pinpointing audiences and effectively conveying brand worth in a way which has meaning and value for both client and consumer. The application of psychology can be very effective in targeting and strengthening message – Richard Conyard explores four key psychological techniques which, used wisely, can be powerful aids to digital strategy
Digital Strategy: 4 Psychology Tips to Improve Brand Messaging

The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement

BrianSolis
Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network.
The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement

The 6 Habits of Highly Effective Marketers

designdamage

The 3 Most Effective Content Marketing Principles

designdamage

Please: DO handle the merchandise

dirktherabbit